All-American style has been having a moment this year. From pops of red to denim everything and even a preppy “boat tote” renaissance, creators of all stripes have been returning to heritage prints and fabrics for inspiration — and Target’s latest limited-time designer collaboration is no exception.
Woolrich x Target: Shop the collection
The retailer just dropped a capsule collection with Woolrich, the 195-year-old Pennsylvania-founded brand known as “the original outdoor clothing company” and famous for its signature black-and-red buffalo check pattern.
The limited-edition collection includes more than 100 pieces spanning men’s and women’s apparel, housewares, outdoor gear, and even food and beverage. Known for quality and durability, Woolrich products typically retail for hundreds of dollars, but the majority of items in the Target line are priced under $40.
According to a press release, the designers behind the collection drew inspiration from the Woolrich archives, combining legacy patterns, artwork and other elements with fresh details.
As for what we're eyeing from the collection? Flannels, throw blankets and even furniture in the brand's famous buffalo check print certainly have our attention. For bracing chilly autumn air without compromising style, we're also the outerwear options, including fleece zip-ups and a twill "shacket." And for those thinking ahead to holiday gifting, small home accessories (like a wilderness inspired mug and woodsy candles) are worth snagging before they're gone.
If you're craving "cabin-core" vibes this fall, look no further. But act fast — Target's designer collections are known to sell out quickly!
Woolrich x Target collection
Woolrich's Buffalo check was introduced in 1850 and has become an iconic style in the decades since. With this collaboration, you can get your hands on an outdoor-inspired flannel for just $45. They're unisex and come in standard adult sizes from small to XXL, as well as big, tall, and big and tall.
Get your hands on a timeless beanie before the cold weather really starts to set in. The ribbed knit on this one gives it a luxe feel, yet it's just $20! It's available in black, too.
Woolrich is famous for its blankets, but they'll typically cost you more than $300 for a throw. Thanks to this Target collaboration, for a limited-time you can score one for under $50! Shop the throw in the brand's iconic buffalo check, or opt for a neutral check, blue and green check or a plaid patchwork print.
Amid transitional temperatures, layering is key and this fleece zip-up is the perfect solution. Right now, sport it as a jacket and later, wear it as a middle layer between your tee and parka. No matter where you are, the landscape pattern will bring the mountains with you.
Bring the buffalo check to your toes with these lightweight, unisex socks.
Ideal for outdoor adventurers, this badge mug hearkens to boy scouts and park wilderness trips. There's a matte black option, too, as well as ones with wild birds and sheep.
You'll need coffee to fill your mug and this medium roast comes bagged in the brand's timeless buffalo check. A tip for early holiday shoppers: Pair this with the mug for a cute, consumable and affordable gift.
Bring the bonfire inside with this wooden wick candle, which boasts a woodsy scent and approximately 10 hours of burn time, per the brand.
This simple, 100% cotton short sleeve tee is an easy everyday piece. While the model is pictured wearing it with a skirt, you could easily pair it with your favorite jeans, leggings or hiking pants.
If you favor the "Cabin-core" aesthetic, take a look at this enamel dinnerware set. Durable and a hint masculine, it has an old-fashioned, farmhouse feel that's sure to deliver on cozy vibes.
If you've heard of Kodiak's protein pancake and waffle mix but haven't tried it yet, trust our recommendation. Just mix in water (and an egg if you're seeking a fluffier texture) and you've got a classic pancake mix that will help you reach your protein goals. This limited-edition mix has a maple and brown sugar flavor!
Sunglasses are most talked about in the summer, but protecting your eyes from harmful UV rays is a year-round must. Not only are these sunnies useful, they're a stylish accessory, especially when worn with the corresponding sport cord strap.
Canvas totes were a major trend this summer and who says we can't bring them into fall? This one has an interior pocket, two external side pockets, double handles, a shoulder strap and even a removable carabiner that allows you to clip on keys or bag charms, per the brand.
Just because it's fall doesn't mean you can't spend time outside — and if you need a spot to sit, look no further. This chair is easy to fold and transport, and it has a detachable cooler at the base making it ideal for taking drinks and snacks on the go.
When the weather cools, having a few stylish sweaters is key for getting dressed up while remaining warm. With a chic loop knit, this sweater provides a subtle statement you can pair with a skirt, dressy trousers or your most-worn jeans.
Another fleece zip-up, this time in a sweet floral. Like the landscape option, it's unisex, available in a ton of sizes and is certifiably cozy.
This one's for the shacket lovers! Combining a classic shirt style with a workwear jacket, this 100% cotton wardrobe staple can be worn casually during the day or out to dinner at night. Plus, it's available in standard sizing as well as big, tall, and big and tall.
In the world of travel and luggage, convertible backpacks like this one are taking over. Unlike a traditional backpack that opens at the top, this one unzips around the sides like a suitcase, allowing you to see everything easily, lay things flat to pack and quickly find anything you need. The interior pockets keep this organized and the clasps on the outside ensure your items are secure.
When it comes to stylish home space savers, storage ottomans come out on top. Not only do they serve as a spot to rest your feet, they add a decorative element to your space and provide a spot to stow living room staples like throw blankets and even board games. We're loving this green windowpane plaid, but it comes in patchwork plaid and black and white plaid, too.
More Target fall finds
Lend your home some cozy vibes with this sweet pumpkin candle. It's available in multiple scents and colors, as well as a larger 20 ounce size.
Save on a salon manicure this season with this under-$10 set of press-on nails. With 30 nails included, you'll get three manis in these autumnal prints and shades.
Whether you're hiking, heading away on a trip or just running to the grocery store, this crossbody belt bag is ideal for keeping everything on your person and easy access, while allowing you to have both hands free.
A classic mock neck or turtleneck sweater makes getting dressed (and looking put together) so easy. This one has a timeless ribbed texture and a billowy sleeve which gives it a luxe look for just $30.
The original Owala Freesip won a Shop TODAY Travel Gear award in 2024, but the brand launched a new collaboration with Hearth & Hand with Magnolia, which offers the cult-favorite bottle in several fall colorways.
These slippers have a similar appeal to other winter slippers at a fraction of the price! You'll never tire of this cream color. And since they're classic, they make a great, universally flattering gift.
Brown suede is one of the biggest trends of the season and you can get on board for just $35 with this shoulder bag. In a relaxed, hobo-like style, you can dress it up or down. Plus, it's big enough to carry a full-sized wallet, your phone and other small essentials without weighing you down.
Another new collaboration we're eyeing? Bose x Kendra Scott. The unexpected tech-meets-jewelry collection features three sets of earbuds, each of which has a decorative element that makes them look like an ear cuff — not your average tech! While they still meet the usual needs, like being wireless and noise cancelling, they're a pretty accessory, too. If they're catching your eye (for yourself or for a holiday gift), you'll want to act fast — silver and mother of pearl are already sold out!
How we chose the products in this story
The Shop TODAY editors and writers search the internet to find the best products and sales out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers. We also consider factors like shopper feedback and high discount levels.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
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