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Ulta’s Gorgeous Hair Event ends this week! 50% off Biolage, Color Wow and more

Shop styling tools and hair care essentials from bestselling brands.
Vivian Le / TODAY

Whether your hair is fine, thick, dry, oily, frizzy or flat, we can all agree on one thing: Quality hair care products can get pricey. From shampoos and conditioners to special serums and styling tools — and all of the mousses, gels and protective sprays in between — you're probably spending more money on your hair routine than you even realize. That's why it's crucial to take advantage when a good sale comes around. Luckily for you, one of Ulta Beauty's biggest savings events is still happening!

The retailer's Gorgeous Hair Event kicked off on Oct. 1, but they're still dropping new products at irresistible prices every day through Oct. 21 How irresistible? Everything included in the sale is slated to be 50% off. That's right, half off! Which is why now is the best time to stock up on your favorite products and get double the bang for your buck.

To help you get shopping, we picked out some of the best deals going on today and what to expect the rest of the week.

Ulta Gorgeous Hair Event deals live today

Divi Scalp Serum

If you need to reduce inflammation or encourage hair growth, this highly rated scalp serum is packed with amino acids and peptides that'll help your scalp.

Fekkai Apple Cider Detox Scrub


For a deep clean, you'll love using this detox scrub before shampooing. "I am usually skeptical of gentle exfoliants since I have an oily scalp and work out/ sweat easily but this scrub is great —super refreshing for my hair and scalp, and smells great in the shower. I use it pre-shampoo twice weekly," wrote one reviewer.

Chi Vibes So Smooth Hair Dryer

This compact hair dryer may be small but the brand says it will dry your hair quickly. Plus it folds up, making it perfect to pack in your suitcase.

Ulta Gorgeous Hair Event deals coming soon

Ulta’s also giving a sneak peek of what’s going to be on sale later this week.

Oct. 19

Drybar The Brush Crush Heated Straightening Brush

You might want to kick your ceramic straightener to the curb after using this heated straightening brush. The brand says you can expect frizz-free and smooth strands with this innovative hair tool.

Oct. 20

Living Proof Restore Perfecting Spray

Spray this on damp hair to help detangle and condition for a shiny and smooth finish. And that's not all, the brand says this can also be used as a heat and UV protector.

Oct. 21

Color Wow Dream Coat Supernatural Spray

This Shop TODAY editor and reader favorite is said to fight frizz and provide the ultimate shine. According to the brand, the formula is heat-activated and seals your hair strands to fight against humidity, and results will last up to four shampoos!