Shop TODAY is editorially independent. Our editors selected these deals and items because we think you will enjoy them at these prices. If you purchase something through our links, we may earn a commission. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
Ulta's 21 Days of Beauty is in full swing! Whether you're looking to add some glam to your back-to-the-office routine or simply want to take advantage of major discounts on top-rated beauty and skin care items, the sale event has something for everyone.
As its name suggests, the bi-annual sale is a full 21 days' worth of deals on products for nearly every beauty need. This year, Ulta's 21 Days of Beauty event will last through Saturday, Sept. 18. Each day will feature 50% off deals on several products, ranging from flawless foundations and anti-aging creams to full-coverage concealers and lightweight moisturizers.
There are also exclusive sales for Ulta Diamond and Platinum members, who can receive free shipping on any beauty steals purchase made throughout the sale. In the event that you can't find something you like at Ulta (but we doubt it), Sephora is also holding a similar sale event right now, where you can find even more products from your favorite brands for 50% off.
Keep reading for all the makeup and skin care products that you can snag for half the price.
Ulta's 21 Days of Beauty Sale 2021
Saturday, Sept. 18
Kylie Cosmetics Matte Lip Kit
This duo features a pigmented lip color and lip liner that can create a fuller-looking pout. Plus, it comes in 23 different shades.
The following products will also be 50% off:
- Clarins SPF Day Creams ($27.50-$64.50)
- Urban Decay Cosmetics All Nighter Waterproof Setting Powder ($17)
- Stila Glitter & Glow Liquid Eyeshadow ($12)
- Juice Beauty Serums ($16-$40)
- NARS Climax Mascara ($12)
Previous Ulta 21 Days of Beauty deals
Friday, Sept. 17
Clinique All About Eyes Cream
Treat yourself to a rich, nourishing under-eye cream — for less than $20. Clinique's popular eye cream will be on sale for 50% off today, so make sure to add it to your cart while you still can!
You can snag these other 50%-off deals as well:
- Anastasia Beverly Hills Norvina Eyeshadow Palette ($22.50)
- MAC Magic Extension Fibre Mascara ($12.50)
- L'Occitane Ultra Rich Body Cream ($22)
Thursday, Sept. 16
StriVectin Peptight Tightening & Brightening Face Serum
Save big on this formula from StriVectin, which can be used twice daily to help treat fine lines and wrinkles.
The following products will also be 50% off:
- IT Cosmetics Confidence In A Cream Anti-Aging Moisturizer ($24.50)
- Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner ($9.50)
- Select Benefit Cosmetics Primers ($16)
Wednesday, Sept. 15
Anastasia Beverly Hills Luminous Foundation
Anastasia Beverly Hills' foundation comes in 50 different shades, which makes it easier to find a formula that matches your skin tone. It provides full coverage with a lightweight feel that lasts for a minimum of eight hours.
You can also get 50% off the following products:
- Urban Decay Cosmetics All Nighter Setting Spray & All Nighter Primers ($16.50-$18)
- Beekman 1802 Dewy Eyed Illuminating & Depuffing Eye Serum ($21)
- Tarte Sugar Rush Lash Smoothie Volumizing Hemp Mascara ($11.50)
- Crepe Erase Lift & Smooth Neck Firming Treatment ($31.50)
- Crepe Erase Advanced Body Smoothing Pre-Treatment ($17)
Tuesday, Sept. 14
First Aid Beauty Face Cleanser
First Aid Beauty's pH-balanced formula can be used both in the morning and at night to cleanse your face and help protect your skin from pollutants. In a few weeks, you can grab it for just $11.
You can also grab these picks for 50% off:
- Select Mented Cosmetics, Beauty Bakerie, Keys Soulcare and Kylie Skin items ($8.25-$15)
- Peter Thomas Roth Potent-C Power Serum ($49)
- LORAC PRO Palettes ($17.50-$22.50)
Monday, Sept. 13
COSRX Master Patch Set
These pimple patches went viral for their ability to reduce the appearance of blemishes practically overnight. All you need to do is apply them to a clean face at night and peel them off in the morning to reveal clearer skin without any irritation.
The following products will also be 50% off:
- Buxom Full Force Plumping Lipstick ($10)
- Grande Cosmetics GrandeDRAMA Black Intense Thickening Mascara ($12.50)
- Select Jane Iredale, KORRES, COVER FX, Boscia and Hey Honey items ($9-$22)
Sunday, Sept. 12
bareMinerals BAREPRO Performance Wear Powder Foundation
Just want to ditch liquid foundations? A bareMinerals pressed powder can deliver, and it can also help reduce shine.
You can also get 50% off the following products:
- Perricone MD Cold Plasma Plus+ The Intensive Hydrating Complex ($89.50)
- Perricone MD Essential Fx Acyl-Glutathione Eyelid Lift Serum ($61)
- Dermaflash Dermapore Ultrasonic Pore Extractor & Serum Infuser ($49.50)
- Mario Badescu Facial Sprays ($6)
Saturday, Sept. 11
IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+
Looking for something lighter than foundation? Consider a BB Cream like this one from IT Cosmetics, which delivers enough coverage without any heavy feeling on your skin.
The following products will also be 50% off:
- IT Brushes for Ulta ($15-$32.50)
- Select Lancôme Skincare ($39-$65)
- Elemis Pro-Collagen Energising Marine Cleanser ($31)
Friday, Sept. 10
Tarte Lights, Camera, Lashes 4-in-1 Mascara
Tarte's top-rated mascara delivers voluminous lashes with just a few swipes. The smudge-proof and flake-free product defines and conditions with the help of a "magniLASH" wand — and it even comes in a waterproof formula.
You can also grab these picks for 50% off:
- Tarte Sugar Rush: Lights, Camera, Lashes 4-In-1 Mascara ($11.50)
- Urban Decay Cosmetics Eyeshadows ($9.50-$13)
- Select Olio E Osso, Indie Lee and Juice Beauty items ($14-$57.50)
- Select ZitSticka items ($8-$18)
Thursday, Sept. 9
Too Faced Lip Injection Power Plumping Lip Gloss
This lip gloss can give you the look of a plumper pout without any of the needles. It comes in 16 different shades that offer a high shine you can rock anywhere.
You can snag these other 50% off deals as well:
- GlamGlow Glowstarter Mega Illuminating Hyaluronic Acid Moisturizer ($25)
- MAC Pro Longwear Paint Pot Eyeshadow ($11.50)
- Smashbox Always On Longwear Matte Liquid Lipstick ($12)
- Murad Invisiblur Perfecting Shield Broad Spectrum SPF 30 ($32.50)
Wednesday, Sept. 8
Lancôme Advanced Génifique Anti-Aging Face Serum
Don't miss the chance to save on this anti-aging serum, which boasts a 4.8-star rating and more than 4,500 five-star reviews. It targets fine lines and wrinkles but also hydrates the skin.
The following products will also be 50% off:
- Mario Badescu Drying Lotion ($8.50)
- Nudestix Magnetic Luminous & Matte Eye Color ($13)
- Kiehl's Midnight Recovery Sleep Set with Eye Mask ($14.50)
- Buxom Wanderlust Primer Infused Blush ($11.50)
Tuesday, Sept. 7
Stila Stay All Day Smudge Stick Waterproof Eyeliner
Stila's waterproof eyeliner promises a fade-proof look for up to 12 hours. It comes in over a dozen colors that you can use to create the eye look of your choice.
You can also get 50% off the following products:
- Philosophy The Microdelivery Exfoliating Facial Wash ($14.50)
- Sunday Riley Tidal Brightening Enzyme Water Cream ($32.50)
- Select Jaclyn Cosmetics Highlighters & Bronze & Blushing Duos ($8-$18)
- Select BareMinerals Concealers ($11-$12.50)
Monday, Sept. 6
Dermalogica BioLumin-C Vitamin C Eye Serum
This eye serum is packed with vitamin C and is intended to reduce the appearance of fine lines and wrinkles without irritation. Some noteworthy ingredients are chia seed oil, tremella mushroom extract and papain, which all encourage skin restoration.
Today, you can snag these other 50%-off deals as well:
- Select Céla, Milk + Honey, Sagely Naturals, Hustle Butter, Ora Organic and Patchology items ($8-$17.49)
- Benefit Cosmetics Hoola Matte Bronzer ($15)
- Lancôme La Vie est Belle Happiness Shot ($19.50)
Sunday, Sept. 5
Estée Lauder Futurist Aqua Brilliance Primer
You can wear this primer alone or under makeup for a glowy look. It's suitable for all skin types and is made with IonCharged water, as well as a triple-moisture complex.
You can also grab these picks for 50% off:
- IT Cosmetics Hello Results Wrinkle-Reducing Daily Retinol Cream ($34.50)
- PMD Personal Microderm PRO ($99.50)
- Estée Lauder Futurist Hydra Rescue ($22.50)
- BeautyBlender Bubble ($10)
Saturday, Sept. 4
Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer
Big brows are in right now — and this tool can help you get them. One end of the definer fills in your brows while the other fluffs them out, so you can achieve full, natural-looking arches with little effort.
The following products will also be 50% off:
- Tula Brightening Treatment Drops ($24)
- Clinique Moisture Surge Moisturizer ($12.50)
- StriVectin Peptight 360 Tightening Eye Serum ($34.50)
Friday, Sept. 3
St. Tropez Self Tan Express Bronzing Mousse
Summer might be ending soon, but St. Tropez can still help you pull off the seasonal glow long after Sept. 22. The formula is supposed to provide natural-looking results, and you can leave it on for up to three hours before washing off for a deep, dark tan.
You can snag these other 50%-off deals as well:
- Select Lilly Lashes, Velour Lashes, House Of Lashes, Blinking Beauté and Glamnetic Lashes items ($6-$15)
Thursday, Sept. 2
Skyn Iceland Travel-Size Hydro Cool Firming Eye Gels
If you're looking to fake the appearance of having had eight full hours of sleep, these eye patches can help you pull it off. Skyn Iceland's Travel-Size Cool Firming Eye Gels have more than 1,000 reviews and have been praised by users for their ability to help tired, puffy eyes and reduce the appearance of wrinkles.
The following products will also be 50% off:
- Lancôme Bi-Facil Double-Action Gentle Oil-Free Eye Makeup Remover ($16)
- Lancôme Monsieur Big Volumizing Mascara ($13)
- Lancôme Monsieur Big Waterproof Mascara ($13)
- Skyn Iceland Eye Gels and Patches ($7-$16.50)
- Select Erborian, Hanskin, DHC, Shiseido and Sand & Sky items ($11.50-$36)
- Nabla Skin Glazing & Bronzing Palettes ($12)
Wednesday, Sept. 1
MAC Lipstick Matte
MAC's top-rated creamy matte lipstick will be on sale in three different shades: Whirl (dirty rose), Honey Love (light beige-toned with rose) and Russian Red (an intense bluish-red). For a formula this pigmented, under $10 is a steal.
You can also get 50% off the following products:
- Too Faced Born This Way The Natural Nudes Eye Shadow Palette ($24)
- MAC Prep + Prime Lip Primer ($10)
- Dermalogica Retinol Acne Clearing Oil ($40)
- Origins Original Skin Retexturizing Mask with Rose Clay ($14)
Tuesday, Aug. 31
Kopari Beauty Pink Soufflé Body Mask
A body mask that hydrates, smoothes and tightens? We'll take it. Kopari's Pink Soufflé mask is packed with skin-loving ingredients such as coconut oil, niacinamide and dragon fruit. The treatment also includes kaolin clay, which works to clear skin and minimize pores.
The following products were also 50% off:
- Peach & Lily Glass Skin Refining Serum ($19.50)
- Peach & Lily Pure Peach Retinoic Eye Cream ($21)
- COVER FX Monochromatic Blush Duo ($19)
- COVER FX Monochromatic Bronzer Duo ($19)
- Kopari Beauty 100% Organic Coconut Melt ($14)
- Select Petite 'n Pretty, Persona, Sara Happ, Bad Habit and Ofra Cosmetics items ($9.50-$25)
Monday, Aug. 30
Tula 24-7 Moisture Hydrating Day & Night Cream
Tula's lightweight moisturizer has over 2,000 reviews and a 4.7-star rating. It's packed with skin-loving ingredients such as probiotic extracts and olive oil squalene.
These picks were also 50% off:
- Estée Lauder Radiant Skin Repair + Renew Set ($25)
- Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 ($19)
- Select Clinique Powders ($15.50)
- Kate Somerville EradiKate Acne Treatment ($13)
For other deals we're enjoying, check out:
- T.J. Maxx's clearance section is the perfect excuse for a wardrobe refresh — starting at $10
- These 3 beauty favorites are on sale for 50% off right now — but only for 24 hours
- Old Navy has a secret section of fashion steals — and everything is $15 or less
Subscribe to our Stuff We Love and One Great Find newsletters, and download our TODAY app to discover deals, shopping tips, budget-friendly product recommendations and more!