Attention, all beauty lovers! One of the biggest sale events of the year is still going strong — and along with it is your chance to score industry favorites and must-haves at a majorly discounted price. Ulta Beauty's 21 Days of Beauty event is now in full swing and sure to have it all, from liquid liners and do-it-all contour sticks to skin care necessities like moisturizers and hydrating serums.
As the name alludes, Ulta Beauty's biannual sale is live for three weeks, with each day featuring a fresh roster of products — including many bestsellers — available for 50% off. We've also seen some of our 2023 Shop TODAY Beauty Awards winners on deal, so you know it's the best of the best being featured during this beauty sale. Plus, there are also special perks throughout the sale for Ulta Diamond and Platinum members, including free shipping on any beauty steals purchase.
When is Ulta's 21 Days of Beauty?
Ulta's 21 Days of Beauty sale 2023 started March 12, and runs until April 1. However, each day features new flash deals — and while that's good news all around, it does mean you have only 24 hours to grab a pick before it's back to full price.
Below, we highlighted some of the top deals to shop today. Be sure to check back daily for updated picks!
Ulta's 21 Days of Beauty 2023
Thursday, March 23 Ulta Beauty Deals
Lancôme Rénergie Lift Multi-Action Ultra Eye Cream
Reviewers rave over this eye cream, saying it visibly made theirs look less puffy and eased fine lines with consistent nightly use. One even said that her kids began to notice that she looked younger — a glowing review if you ask us, because we all know kids can be a little too honest sometimes.
Dr. Brandt Pores No More Pore Refiner Primer
Create the perfect canvas for your makeup with this primer from Dr. Brandt. According to the brand, it not only minimizes pores but also works to absorb excess oil so you have a smooth, matte base for your next look.
Here are more of today's 50% off deals:
- Maelys Cosmetics B-Flat Belly Firming Cream ($24.50)
- Urban Decay Cosmetics 24/7 Glide-On Lip Pencil ($12.50)
- Lime Crime Matte Velvetine Lipstick ($7.50)
Previous Ulta 21 Days of Beauty deals
Editor's note: The prices below reflect previous discounts from earlier in the sale.
Tuesday, March 21 Ulta Beauty Deals
First Aid Beauty KP Smoothing Body Lotion with 10% AHA
Not only is this a nourishing body lotion packed with ceramides and colloidal oatmeal, but the 10% AHA formula helps exfoliate and ease the appearance of bumps and texture, according to the brand.
Juice Beauty Stem Cellular Anti-Wrinkle Retinol Overnight Serum
This nightly retinol cream is a hidden gem, with over 300 five-star reviews and a 4.7 star rating average. Reviewers love how soft it leaves their skin after use while also fighting wrinkles and redness, and one even says that "[their] skin hasn't looked this good in a while."
BareMinerals Gen Nude Powder Blush
Dust on a little of this powder blush from BareMinerals for a glowing, rosy finish. According to the brand, you'll be looking fresh-faced all day with its long-lasting wear.
Here are more of Tuesday's 50% off deals:
- Urban Decay Cosmetics 24/7 Shadow Stick ($13.50)
- Beekman 1802 Milk Drops Ceramide Serum ($22.50)
- INDIE LEE CoQ-10 Toner ($19)
Monday, March 20 Ulta Beauty Deals
Nudestix Nudescreen Daily Mineral Veil SPF 30
According to the brand, this is a daily lotion that includes SPF 30 and is oil-free — plus, it not only protects from harmful UVA rays, but also blue light (perfect for those of us stuck in front of a screen all day!).
Smashbox Photo Finish Correct Anti-Redness Primer
Want to take a few steps out of your morning beauty regimen? Not only does this prime your skin, but the brand says it also works as an anti-redness corrector, so your foundation or concealer won't have to work as hard to cover up unwanted color in those pesky problem areas.
This primer is also the 2023 Shop TODAY Beauty Awards winner for best color-correcting primer — so it's a certified favorite!
Smashbox The Original Photo Finish Smooth & Blur Oil-Free Primer
Start your makeup routine on a good note with this bestselling Smashbox primer. It's designed to smooth pores, fill lines and help your look last for hours on end, according to the brand. One reviewer raves that it is not only a great primer, but "it is like butter silk! It makes my skin feel so soft."
Here are more of Monday's 50% off deals:
- COSRX Master Patch Set ($9.50)
- Kopari Beauty Sun Shield Body Glow Gel SPF 50 ($19.50)
Sunday, March 19 Ulta Beauty Deals
Anastasia Beverly Hills Brow Wiz
With over 20,000 reviews and a 4.6-star rating average, this brow pencil is a much-loved staple in the beauty community — and the 2023 Shop TODAY Beauty Awards winner for best eyebrow pencil. Multiple reviewers claim that it is their go-to, holy grail brow product, since it’s a two-in-one deal with a fine-tipped pencil and a spoolie on the opposite end.
Estée Lauder Double Wear Stay-in-Place Foundation
Looking for an all-day foundation? Your search ends here: This medium coverage foundation from Estée Lauder is designed to keep oil under control and help even out the skin tone. It’s also totally buildable, so you can customize your coverage to your liking. Grab it now for 50% off.
Kiehl's Since 1851 Midnight Recovery Concentrate
While the benefits of nightly treatments can’t be understated, sometimes it can be difficult to sleep in gel-like masks that leave residue on your pillows and sheets. This midnight oil from Kiehl’s helps solve that problem — apply a few drops before bed for a mess-free snooze. Plus, it works to minimize fine lines and smooth the skin’s texture, according to the brand.
Here are more of Sunday's 50% off deals:
IT Brushes for Ulta Airbrush Tapered Powder Bronzer Brush #150 ($17.50)
Estée Lauder Double Wear Sheer Long-Wear Foundation SPF 19 ($24)
Saturday, March 18 Ulta Beauty deals
FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Concealer
Fan-favorite brand Fenty Beauty has joined the growing list of iconic brands with sales during Ulta's 21 Days of Beauty. This concealer is meant to be medium coverage, which is perfect for hiding those pesky blemishes or discoloring under eyes. It also boasts an impressive shade range of approximately 50 different tones.
Clinique Dramatically Different Moisturizing Lotion+
Clinique's bestselling face lotion is a great solution to all your dry skin woes. According to the brand, it's developed by dermatologists and ingredients such as sunflower seed cake, barley extract and cucumber work to strengthen the skin's barrier to help prevent dry skin in the long term.
IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer
Recently reformulated to add twice the benefit, this anti-aging cream is designed to ease signs of wrinkles, elasticity and pores, according to the brand.
Benefit Cosmetics WANDERful World Silky-Soft Powder Blush
Reviewers love this blush from Benefit Cosmetics, with one raving that "if there is perfection in a blush this would be it. Flawless all day!" It's available in a beautiful range of 12 different rosy, warm hues.
Here are more of Saturday's 50% off deals:
- Nuface Mini+ Facial Toning Microcurrent Kit ($122.50)
- Beautyblender Bubble ($10)
Friday, March 17 Ulta Beauty deals
Anastasia Beverly Hills Tinted Brow Gel
If you're in the market for a quick brow fix product that does it all without the extra steps, opt for this tinted gel. It's designed to subtly color, fill and brush your brows into place all at once, according to the brand.
Dermalogica Skin Smoothing Cream
Ulta treated us today to a surprise steal — and from fan-favorite brand Dermologica. With antioxidants, hyaluronic acid and various vitamins, this salve is designed to provide a nourishing boost to your skin.
Clarins Double Serum Firming & Smoothing Concentrate
Serums are a necessary but often daunting step in a skin care routine. It can be difficult to pick which one is right for you — so finding one that covers multiple bases at once is always ideal. This anti-aging serum is design to reduce signs of aging, smooth the skin and boost radiance, according to the brand. With a higher price tag (for good reason!) this is a great steal at 50% off.
Anastasia Beverly Hills Clear Brow Gel Lightweight Setter
Keep all those hairs in place with a brow setting gel from Anastasia Beverly Hills. You can use this gel as a final step after filling in with the brand's cult-favorite brow pomade (not on sale today, unfortunately), or on its own for those "no-makeup" makeup days.
Here are more of Friday's 50% off deals:
- Ofra Cosmetics Highlighters ($14.50-$17.50)
- Lancôme La Vie Est Belle Eau de Parfum ($17-$75)
Wednesday, March 15 Ulta Beauty deals
Stila Stay All Day Waterproof Liquid Eye Liner
With over 5,000 five-star reviews, this Stila eyeliner is a tried-and-true bestseller, and also a personal favorite of Shop TODAY editors (it won our 2023 Shop TODAY Beauty Awards for best liquid eyeliner!). According to the brand, it's waterproof, transfer-proof and designed to last all day — so you can enjoy date night or fun with some friends without worry of a smudged fiasco.
Murad Targeted Wrinkle Corrector
This peptide, hyaluronic acid and squalene-formulated cream is designed to spot-treat signs of wrinkles, according to the brand. While the brand does specify that instant results are not permanent (long term results always take time!), one reviewer says they "can tell almost instantly after use a decrease in fine lines on my face," and that the corrector "works great as a quick fix before going out."
Erborian BB Crème
BB creme is the perfect mix of a foundation and a moisturizer — it's designed to both nourish and provide a buildable, tinted finish without the heaviness of full-on foundations. This one from Erborian also contains SPF 20, which makes it a great option if you're looking for a do-it-all product for a natural look.
Here are a few more of Wednesday's 50% off deals:
- LORAC PRO Palettes ($19.50-$24.50)
- Flawless by Finishing Touch Flawless Beauty Fridge ($29.99)
Monday, March 13 Ulta Beauty deals
Elemis Pro-Collagen Marine Cream
According to the brand, this anti-wrinkle gel moisturizer works to improve hydration, skin brightening and firmness. This one is a great steal, since it's currently on sale for less than $50.
Lancôme La Base Pro Oil-Free Longwear Makeup Primer
It only makes sense for a primer to be on sale during the first few days of this sale — you're going to need it for all the makeup you're about to score! This one from Lancôme is oil-free and designed for all skin types, according to the brand.
Here are a few more 50% off deals:
- Urban Decay Cosmetics Vice Hydrating Lipstick ($10.50)
- R.e.m. Beauty Midnight Shadows Eyeshadow Palette ($12)
- Kinship Brightwave Vitamin C Energizing + Brightening Eye Cream ($17.50)
Sunday, March 12 Ulta Beauty deals
MAC Pro Longwear Paint Pot
This creamy, potted eyeshadow from MAC is incredibly versatile, as it can be either applied on its own, or as an eyelid primer for your favorite powdered shadows. Choose between a variety of nudes or pearlescent pops of color.
Tarte Maneater Mascara
Jojoba has been one of the buzzy ingredients of the season because of the claims that it helps nourish any type of hair — including your lashes! This bestselling and top-rated (it has more than 4,000 five-star reviews) mascara from Tarte contains not only jojoba, but also carnauba wax for smooth application and lengthening, according to the brand.
Tarte Face Tape Foundation
Prep for those hot summer days with a foundation that's lightweight but doesn't compromise on the coverage — and you can score it today for $20 off.
Peach & Lily Matcha Pudding Antioxidant Cream
Reviewers are raving over this daily moisturizer from Peach & Lily, which currently has over 1,000 five-star reviews. One purchaser said that their "skin looks visibly brighter and less dull after using this product for almost a year now," and they urged others to "buy ASAP!" if they see it on sale.
Peach & Lily Power Cocktail Lactic Acid Repair Serum
Give your skin a rejuvenating "power cocktail" with this AHA-based exfoliant from Peach & Lily. It contains 10% lactic acid and a variety of natural extracts to help ease the appearance of pores, texture, scarring and dark spots, according to the brand.
Zitsticka Killa Spot Clarifying Patch Kit
Take on pesky zits before they make an unwelcome appearance with these micro-dart miniature patches. Is that pesky pimple already past the point of no return? Don't stress — you can also get these hydrocolloid patches (also 50% off today!) from the same brand that are designed for more surface-level blemishes.
IT Brushes for Ulta Airbrush Essentials Brow Set
This eyebrow care set makes trimming and grooming your brows at home so much easier. According to the brand, the scissors are expertly shaped to easily glide along your face for effortless trimming.