We've got some big news — Ulta Beauty's 21 Days of Beauty event has been extended by one more day! While the sale was slated to end April 1, the retailer has added a last chance to score the best deals before they’re gone for good. If you thought you missed your chance to score your favorites at a majorly discounted price, you're in luck: For today only, the retailer is bringing back 60 top deals from earlier in the sale on brands such as Anastasia Beverly Hills, Clinique and Tarte.
As the name alludes, Ulta Beauty's biannual sale is live for three weeks, with each day featuring a fresh roster of products — including many bestsellers — available for 50% off. We've also seen some of our 2023 Shop TODAY Beauty Awards winners on deal, so you know it's the best of the best being featured during this beauty sale. Plus, there are also special perks throughout the sale for Ulta Diamond and Platinum members, including free shipping on any beauty steals purchase.
When is Ulta's 21 Days of Beauty?
Ulta's 21 Days of Beauty sale 2023 started March 12 and was scheduled to run until April 1, but the retailer extended it to April 2 with an extra day of surprise bonus deals — a 22nd Day of Beauty, if you will. Each day features new flash deals — and while that's good news all around, it does mean you have only 24 hours to grab a pick before it's back to full price.
Below, we highlighted some of the top bonus deals to shop today only!
Ulta's 21 Days of Beauty 2023
Sunday, April 2 Bonus Ulta Beauty Deals
Anastasia Beverly Hills Brow Wiz
With over 20,000 reviews and a 4.6-star rating average, this brow pencil is a much-loved staple in the beauty community — and the 2023 Shop TODAY Beauty Awards winner for best eyebrow pencil. Multiple reviewers claim that it is their go-to, holy grail brow product, since it’s a two-in-one deal with a fine-tipped pencil and a spoolie on the opposite end.
Benefit Cosmetics WANDERful World Silky-Soft Powder Blush
Reviewers love this blush from Benefit Cosmetics, with one raving that "if there is perfection in a blush this would be it. Flawless all day!" It's available in a beautiful range of 12 different rosy, warm hues.
Tarte Maneater Mascara
Jojoba has been one of the buzzy ingredients of the season because of the claims that it helps nourish any type of hair — including your lashes! This bestselling and top-rated (it has more than 4,000 five-star reviews) mascara from Tarte contains not only jojoba, but also carnauba wax for smooth application and lengthening, according to the brand.
Clinique Dramatically Different Moisturizing Lotion+
Clinique's bestselling face lotion is a great solution to all your dry skin woes. According to the brand, it's developed by dermatologists and ingredients such as sunflower seed cake, barley extract and cucumber work to strengthen the skin's barrier to help prevent dry skin in the long term.
Lancôme La Base Pro Oil-Free Longwear Makeup Primer
It only makes sense for a primer to be on sale during the first few days of this sale — you're going to need it for all the makeup you're about to score! This one from Lancôme is oil-free and designed for all skin types, according to the brand.
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara
With over 17,000 reviews and a 4.6-star average rating, it's no surprise that this mascara is recommended by 91% of reviewers. According to the brand (and many happy users!), it coats each lash, lengthens and is clump-free. If you're looking for something with even more staying power, the waterproof version is also on sale today.
Clinique All About Clean Liquid Facial Soap Mild
This bestselling cleanser has three different formulas — mild, extra mild and oily (and all three are on sale!) — so you can choose which to grab based on your specific skin needs. Mild is best suited for normal to combination skin, while extra mild is great for dryer skin and the oily formula helps get that extra cleanse to fight unwanted buildup, the brand says.
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Cream eyeshadow sticks give an effortless eye look without all the mess of a palette, and with little to no learning curve when it comes to blending. Plus, this one is designed to not tug at your eyelids when applying, according to the brand.
First Aid Beauty Ingrown Hair Pads with BHA & AHA (60 Count)
Fan-favorite brand First Aid Beauty is back on sale, but this time with an ingrown hair hack! When used after shaving, these exfoliating pads can help prevent irritation and unwanted red bumps, says the brand. They also contain witch hazel and aloe, so your skin isn't left dry and stripped after use.
Tula 24-7 Moisture Hydrating Day & Night Cream
One happy reviewer called this the best moisturizer for those over 40, saying that this "is the only cream that exceeds my expectations & delivers the texture, hydration & full moisture effect my skin craves." It has a light and airy feel because of the whipped texture, but don't be fooled — it's packed full of skin-happy ingredients to nourish and hydrate.
Bobbi Brown Vitamin Enriched Eye Base Primer & Moisturizer
A do-it-all eye cream from the iconic Bobbi Brown brand for 50% off? It almost feels too good to be true! And not only does this cream help moisturize, brighten and smooth the delicate under eye area — but the brand says it also works as a primer for concealer and any eye makeup. This is definitely a steal you don't want to miss.
Tula The Cult Classic Purifying Face Cleanser
There’s nothing we love more than affordable skin care — especially cleansers, which are arguably the most important step of all. This one is unique in that it contains prebiotics to help nourish and balance the skin, while also gently cleansing and exfoliating.
IT Cosmetics CC+ Cream Illumination SPF 50+
IT Cosmetic's CC creams are a makeup routine staple (the original CC cream is one of our Beauty Awards winners!), and if you're looking for a little extra glow, try opting for this illuminating version. While it has pro-skin ingredients such as collagen and hyaluronic acid, this cream also pulls its weight as a great foundation, with one reviewer saying "it's a game-changer: dewy, hydrating but not oily, pore shrinking, buildable coverage."
Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil
Filling in eyebrows can be a daunting task, so naturally we're loving any innovation that makes the process easier. According to the brand, the custom, simple-to-use tip on this pencil makes it beginner friendly, or a great option for a seasoned makeup veteran who's looking to save time.
IT Brushes for Ulta Airbrush Blurring Foundation Brush #101
While the foundation you use obviously matters, there is an often overlooked part of a makeup routine that can make or break a look: the tool you use to apply it. A high quality brush makes all the difference, and this is one of Ulta's much-loved options with over 1,000 five-star ratings.
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener
There's another surprise steal today, and it's from popular skin care brand Peter Thomas Roth. This quick-fix, instant eye tightener serves as a temporary solution for fine lines, wrinkles and other signs of aging near the eyes, according to the brand.
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Clinique Happy Eau de Parfum Spray
With National Fragrance Day only a few days behind us, what better time to find your next signature scent? Reviewers love the "citrusy, clean, light, fresh smell," which is perfect for summer.
Dr. Brandt Pores No More Pore Refiner Primer
Create the perfect canvas for your makeup with this primer from Dr. Brandt. According to the brand, it not only minimizes pores but also works to absorb excess oil so you have a smooth, matte base for your next look.
Nudestix Nudescreen Daily Mineral Veil SPF 30
According to the brand, this is a daily lotion that includes SPF 30 and is oil-free — plus, it not only protects from harmful UVA rays, but also blue light (perfect for those of us stuck in front of a screen all day!).
Smashbox Photo Finish Correct Anti-Redness Primer
Want to take a few steps out of your morning beauty regimen? Not only does this prime your skin, but the brand says it also works as an anti-redness corrector, so your foundation or concealer won't have to work as hard to cover up unwanted color in those pesky problem areas.
This primer is also the 2023 Shop TODAY Beauty Awards winner for best color-correcting primer — so it's a certified favorite!
Smashbox The Original Photo Finish Smooth & Blur Oil-Free Primer
Start your makeup routine on a good note with this bestselling Smashbox primer. It's designed to smooth pores, fill lines and help your look last for hours on end, according to the brand. One reviewer raves that it is not only a great primer, but "it is like butter silk! It makes my skin feel so soft."
Kiehl's Since 1851 Midnight Recovery Concentrate
While the benefits of nightly treatments can’t be understated, sometimes it can be difficult to sleep in gel-like masks that leave residue on your pillows and sheets. This midnight oil from Kiehl’s helps solve that problem — apply a few drops before bed for a mess-free snooze. Plus, it works to minimize fine lines and smooth the skin’s texture, according to the brand.
IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer
Recently reformulated to add twice the benefit, this anti-aging cream is designed to ease signs of wrinkles, elasticity and pores, according to the brand.
Anastasia Beverly Hills Tinted Brow Gel
If you're in the market for a quick brow fix product that does it all without the extra steps, opt for this tinted gel. It's designed to subtly color, fill and brush your brows into place all at once, according to the brand.
Dermalogica Skin Smoothing Cream
Ulta treated us today to a surprise steal — and from fan-favorite brand Dermologica. With antioxidants, hyaluronic acid and various vitamins, this salve is designed to provide a nourishing boost to your skin.
Peach & Lily Matcha Pudding Antioxidant Cream
Reviewers are raving over this daily moisturizer from Peach & Lily, which currently has over 1,000 five-star reviews. One purchaser said that their "skin looks visibly brighter and less dull after using this product for almost a year now," and they urged others to "buy ASAP!" if they see it on sale.
Zitsticka Killa Spot Clarifying Patch Kit
Take on pesky zits before they make an unwelcome appearance with these micro-dart miniature patches. Is that pesky pimple already past the point of no return? Don't stress — you can also get these hydrocolloid patches (also 50% off today!) from the same brand that are designed for more surface-level blemishes.
IT Brushes for Ulta Airbrush Essentials Brow Set
This eyebrow care set makes trimming and grooming your brows at home so much easier. According to the brand, the scissors are expertly shaped to easily glide along your face for effortless trimming.
Here are more of today's bonus deals:
- Kylie Cosmetics Velvet Lip Kit ($16)
- Kylie Cosmetics Pressed Powder Eyeshadow Palettes ($16)
- KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner ($11.50)
- Fresh Rose Deep Hydration Facial Toner ($23)
- IT Brushes for Ulta Airbrush Dual-Ended Flawless Complexion Concealer & Foundation Brush #132 ($17.50)
- Murad AHA/BHA Exfoliating Cleanser ($23)
- Urban Decay Cosmetics 24/7 Shadow Stick ($13.50)
- Beekman 1802 Milk Drops Ceramide Serum ($22.50)
- INDIE LEE CoQ-10 Toner ($19)
- COSRX Master Patch Set ($9.50)
- Ofra Cosmetics Highlighters ($14.50-$17.50)
- Lancôme La Vie Est Belle Eau de Parfum ($17-$75)
- R.e.m. Beauty Midnight Shadows Eyeshadow Palette ($12)
Previous Ulta 21 Days of Beauty deals
Editor's note: The prices below reflect previous discounts from earlier in the sale.
Saturday, April 1 Ulta Beauty Deals
Tarte Shape Tape Full Coverage Concealer
Speaking of saving the best for last — this cult-favorite and highly sensational Tarte concealer is on sale today! It's a great option if you're looking for something heavy duty to cover under eye discoloration, blemishes or redness. The brand also says it can last up to 16 hours, so you can spend your day worry-free of smudging, fading or unflattering creasing.
Here are more of today's 50% off deals:
Tuesday, March 28 Ulta Beauty Deals
Boscia Resurfacing Treatment Toner
With a 20% acid solution compromised of AHAs and BHAs, this is a heavy duty exfoliator that will target stubborn dark spots and pigmentation, according to the brand. One reviewer raves that this toner is "the very first product of several hundred targeted products I've tried (literally!) that has actually made such an improvement that I can honestly say it has been life-changing."
Jane Iredale PurePressed Blush
Smooth, blend-able and highly pigmented, this powder blush would make a great addition to any growing complexion collection.
Sunday Riley Ice Ceramide Moisturizing Cream
If you've been hoping to try the Shop TODAY Beauty Award-winning brand Sunday Riley but needed an excuse to splurge — here's your chance. This lightweight moisturizing cream not only helps keep the skin soft and hydrated, but also fights signs of premature aging, according to the brand.
Here are more of Tuesday's 50% off deals:
- L'Occitane Almond Shower Oil ($14.50)
- Philosophy Hope In a Jar Biome-Balance Glow Serum ($23)
- Klairs Freshly Juiced Vitamin C Drop ($11.50)
Monday, March 27 Ulta Beauty Deals
BareMinerals All-Over Face Color Loose Bronzer
Give yourself a healthy glow using this loose powder bronzer from BareMinerals. One reviewer loves that it "looks natural and gives that flushed look I want without being heavy or cakey."
PÜR 4-in-1 Pressed Mineral Powder Foundation SPF 15
We love a multi-purpose product that gives you more for your money: This one serves as a foundation, concealer and powder, and it provides sun protection with SPF. According to the brand, the mineral-based makeup even offers skin care benefits such as plumping and reducing the appearance of fine lines.
Peter Thomas Roth FIRMx Peeling Gel
Exfoliation masks can help rejuvenate the skin by working to clear your face of dead skin cells, allowing your fresh-faced skin underneath to shine through. This gel is designed to do just that, while also removing impurities and unclogging pores, according to the brand.
Here are more of Monday's 50% off deals:
Sunday, March 26 Ulta Beauty Deals
Tarte Maracuja Juicy Lip Plumping Gloss
According to the brand, this is an all-in-one lip product, working as a hydrating balm, gloss, touch of color and a plumping treatment simultaneously. It’s jam-packed full of oils and sweet, fruity ingredients that all work to give you that sought-after juicy pout.
MAC Studio Fix Powder Plus Foundation
Reviewers swear by this pressed powder foundation, with one even saying she’s been using it for over 15 years, since its versatility helped her tackle a variety of different skin concerns that can arise as you age. Not only does it serve as a great medium coverage option, but the powder finish works to control oil and excess shine.
Here are more of Sunday's 50% off deals:
Saturday, March 25 Ulta Beauty Deals
Here are more of today's 50% off deals:
Friday, March 24 Ulta Beauty Deals
Too Faced Better Than Sex Volumizing & Lengthening Mascara
You know it, we love it — Too Faced's cult-favorite classic is on sale today, so if you've been waiting to restock, this is your sign. If you're wanting to try something new but not willing to part with the tried-and-true formula, try the brand's brown mascara (that's also 50% off!) for a more natural look without losing volume.
Here are more of Friday's 50% off deals:
Thursday, March 23 Ulta Beauty Deals
Lancôme Rénergie Lift Multi-Action Ultra Eye Cream
Reviewers rave over this eye cream, saying it visibly made theirs look less puffy and eased fine lines with consistent nightly use. One even said that her kids began to notice that she looked younger — a glowing review if you ask us, because we all know kids can be a little too honest sometimes.
Here are more of Thursday's 50% off deals:
- Maelys Cosmetics B-Flat Belly Firming Cream ($24.50)
- Urban Decay Cosmetics 24/7 Glide-On Lip Pencil ($12.50)
- Lime Crime Matte Velvetine Lipstick ($7.50)
Tuesday, March 21 Ulta Beauty Deals
First Aid Beauty KP Smoothing Body Lotion with 10% AHA
Not only is this a nourishing body lotion packed with ceramides and colloidal oatmeal, but the 10% AHA formula helps exfoliate and ease the appearance of bumps and texture, according to the brand.
BareMinerals Gen Nude Powder Blush
Dust on a little of this powder blush from BareMinerals for a glowing, rosy finish. According to the brand, you'll be looking fresh-faced all day with its long-lasting wear.
Monday, March 20 Ulta Beauty Deals
Here are more of Monday's 50% off deals:
Sunday, March 19 Ulta Beauty Deals
Estée Lauder Double Wear Stay-in-Place Foundation
Looking for an all-day foundation? Your search ends here: This medium coverage foundation from Estée Lauder is designed to keep oil under control and help even out the skin tone. It’s also totally buildable, so you can customize your coverage to your liking. Grab it now for 50% off.
Here are more of Sunday's 50% off deals:
- IT Brushes for Ulta Airbrush Tapered Powder Bronzer Brush #150 ($17.50)
- Estée Lauder Double Wear Sheer Long-Wear Foundation SPF 19 ($24)
Saturday, March 18 Ulta Beauty deals
FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Concealer
Fan-favorite brand Fenty Beauty has joined the growing list of iconic brands with sales during Ulta's 21 Days of Beauty. This concealer is meant to be medium coverage, which is perfect for hiding those pesky blemishes or discoloring under eyes. It also boasts an impressive shade range of approximately 50 different tones.
Here are more of Saturday's 50% off deals:
- Nuface Mini+ Facial Toning Microcurrent Kit ($122.50)
- Beautyblender Bubble ($10)
Friday, March 17 Ulta Beauty deals
Clarins Double Serum Firming & Smoothing Concentrate
Serums are a necessary but often daunting step in a skin care routine. It can be difficult to pick which one is right for you — so finding one that covers multiple bases at once is always ideal. This anti-aging serum is design to reduce signs of aging, smooth the skin and boost radiance, according to the brand. With a higher price tag (for good reason!) this is a great steal at 50% off.
Anastasia Beverly Hills Clear Brow Gel Lightweight Setter
Keep all those hairs in place with a brow setting gel from Anastasia Beverly Hills. You can use this gel as a final step after filling in with the brand's cult-favorite brow pomade (not on sale today, unfortunately), or on its own for those "no-makeup" makeup days.
Wednesday, March 15 Ulta Beauty deals
Stila Stay All Day Waterproof Liquid Eye Liner
With over 5,000 five-star reviews, this Stila eyeliner is a tried-and-true bestseller, and also a personal favorite of Shop TODAY editors (it won our 2023 Shop TODAY Beauty Awards for best liquid eyeliner!). According to the brand, it's waterproof, transfer-proof and designed to last all day — so you can enjoy date night or fun with some friends without worry of a smudged fiasco.
Murad Targeted Wrinkle Corrector
This peptide, hyaluronic acid and squalene-formulated cream is designed to spot-treat signs of wrinkles, according to the brand. While the brand does specify that instant results are not permanent (long term results always take time!), one reviewer says they "can tell almost instantly after use a decrease in fine lines on my face," and that the corrector "works great as a quick fix before going out."
Erborian BB Crème
BB creme is the perfect mix of a foundation and a moisturizer — it's designed to both nourish and provide a buildable, tinted finish without the heaviness of full-on foundations. This one from Erborian also contains SPF 20, which makes it a great option if you're looking for a do-it-all product for a natural look.
Here are a few more of Wednesday's 50% off deals:
- LORAC PRO Palettes ($19.50-$24.50)
- Flawless by Finishing Touch Flawless Beauty Fridge ($29.99)
Monday, March 13 Ulta Beauty deals
Elemis Pro-Collagen Marine Cream
According to the brand, this anti-wrinkle gel moisturizer works to improve hydration, skin brightening and firmness. This one is a great steal, since it's currently on sale for less than $50.
Here are a few more 50% off deals:
- Urban Decay Cosmetics Vice Hydrating Lipstick ($10.50)
- Kinship Brightwave Vitamin C Energizing + Brightening Eye Cream ($17.50)
Sunday, March 12 Ulta Beauty deals
MAC Pro Longwear Paint Pot
This creamy, potted eyeshadow from MAC is incredibly versatile, as it can be either applied on its own, or as an eyelid primer for your favorite powdered shadows. Choose between a variety of nudes or pearlescent pops of color.
Tarte Face Tape Foundation
Prep for those hot summer days with a foundation that's lightweight but doesn't compromise on the coverage — and you can score it today for $20 off.
Peach & Lily Power Cocktail Lactic Acid Repair Serum
Give your skin a rejuvenating "power cocktail" with this AHA-based exfoliant from Peach & Lily. It contains 10% lactic acid and a variety of natural extracts to help ease the appearance of pores, texture, scarring and dark spots, according to the brand.
