Since 2019, TODAY Lifestyle and Commerce Contributor Jill Martin has been sharing the inspiring stories of women entrepreneurs with the ongoing series "She Made It" on the 3rd hour of TODAY. Some of these women started with nothing and climbed their way to the top, shaking up industries with their successful businesses in fashion, toys and beyond. These women "made it" thanks to their hard work and dedication.
Whether you want to learn more about these women-founded businesses or shop items you saw on the show, we've rounded up plenty of picks below to help. Keep reading to shop jewelry, bags, gifts for kids and more.
Glasshouse Fragrances
Nicole Eckels started making candles in her kitchen in 2005 — today, her business has expanded far beyond her own four walls and she makes more than just candles. For a limited time, TODAY viewers can save on her creations when they use the code TODAY20 at checkout, through Aug. 27.
This candle is made with a non-toxic soy blend wax for a burn that is "pure," according to the brand. You can burn it for up to four hours at a time.
Prefer a diffuser? This pick boasts an intense fragrance that is suitable for larger spaces.
Melinda Maria Jewelry
Melinda Maria Jewelry started designing and creating her own jewelry at a young age, but intensified her efforts at the age of 29 when she started making and selling jewelry in coffee shops. To raise funds for her business, she competed in game shows like "Hollywood Squares" and "The Price is Right." Eventually, her big break came when actress Julia Roberts included her jewelry as part of her "Favorite Things" on The Oprah Winfrey Show.
Melinda Maria Julian Soft Chain Hoops
Studs and hoops combine into one with this unique earring. They're made with gold-plated brass and feature a simulated diamond as the focal point.
Melinda Maria Not Your Basic 8mm Studs
If you like to keep your look simple, try these "basic" studs. They're available in gold and silver and reviewers love the size and sparkle.
Melinda Maria Mama Baroness Pendant Gold
This simple yet stunning pendant is available for preorder right now. Reviewers love it for everyday wear and praise the quality of the piece.
Melinda Maria Julian Loves Diamonds Bracelet
Add some bling to your bracelet stack with this bracelet, which is available in gold or silver. The Cuban chain bracelet is made with plated brass and seven 6mm simulated diamonds.
Melissa Maria Grand Heiress Tennis Bracelet
Prefer a dainty style? This tennis bracelet comes in four different stone colors: Blue Sapphire, Emerald, White Diamondettes, Blue Opal. Select colors are paired with a gold or silver band to elevate the look.
Melinda Maria Love Letters Medallion Necklace Gold
Looking for a statement-making piece? This customizable medallion necklace is the way to go. You can shop all 26 letters in either gold or silver and find your new go-to piece.
Kendra Scott
Kendra Scott went from making jewelry out of her bedroom in 2002 to landing on the Forbes America's Self-Made Women list. In 2019, Scott launched the Women's Entrepreneurial Institute in Austin, Texas, to support other women and help them make it in the business world. The brand has also just launched their first men's line called Scott Bros.
Scott Bros. by Kendra Scott Cade Oxidized Sterling Silver Corded Bracelet
Part of Kendra Scott's new men's collection, this corded bracelet can make the perfect gift for the guy in your life. The bracelet is available in 13 colors and in three different sizes, ranging from small to large.
21 Seeds
At this company, three San Franciscan women call the shots. The idea behind this tequila is to achieve a smooth, simple and casual drink with natural flavors. 21 Seeds is also produced in a Mexican distillery that is owned and predominantly staffed by women.
21 Seeds Tequila
If you are a fan of tequila, this just might be your next favorite drink. Infused with real fruit, this tequila is crafted to be "so smooth, you can sip it like wine," says the brand. The three flavors available include cucumber jalapeño, Valencia orange and grapefruit hibiscus.
Unwrp
Unwrp started in Ashley L. Fouyolle's small Brooklyn apartment and has grown to be one of the most popular luxury gift wrapping companies. Founded in 2017, Unwrp is a one-stop-shop for all gifting needs, which is perfect for any kind of occasion. Some of their products include wrapping paper, fabric wraps, greeting cards and other home goods.
Unwrp Reclaim Joy Gift Wrap
Unlike a regular roll of wrapping paper, this gift wrap comes in precisely sized sheets so you are never cutting too much or too little. This multipurpose gift wrap is also crafted to be repurposed, framed or used any way you like.
Estelle Colored Glass
Estelle Colored Glass is a Black-owned luxury brand of handblown and specialty-made colored glass products founded by Stephanie Summerson Hall. Inspired by her grandmother Estelle who loved antiquing and adding to her colored glass collection, the brand works to create modern vintage-esque pieces such as cake stands and stemware in a mix of jewel tones and soft pastels.
Estelle Colored Glass Colored Champagne Coupe Stemware (Set of 2)
Made by glass artisans in Poland, this emerald green set is sure to impress guests. Each champagne coupe can hold a capacity of 8.25 ounces and are hand wash only.
The Foggy Dog
After having trouble finding a dog bed for her first dog, Rose Shattuck, the founder of The Foggy Dog, decided to create her own. Since starting, The Foggy Dog has launched all sorts of dog accessories and toys, from bowties to leashes. With every order, they also donate half a pound of food to dog shelters across the country.
The Foggy Dog Love Bug Dog Bandana
With this adorable flannel bandana, your furry friends will be ready to take on the upcoming spring season. Adorned with cute ladybugs, the material is also crafted to be thick and soft. The tag is made of vegan leather, and like all products, is made in the U.S.


















