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'She Made It': Shop and support women-owned businesses with Jill Martin

And you might just find a gift or two for your loved ones.

Since 2019, TODAY Lifestyle and Commerce Contributor Jill Martin has been sharing the inspiring stories of women entrepreneurs with the on-going series "She Made It" on the 3rd hour of TODAY. Some of these women started with nothing and climbed their way to the top, shaking up industries with their successful businesses in fashion, toys and beyond. These women "made it" thanks to their hard work and dedication.

In a half-hour special on TODAY All Day on Nov. 23 at 10 a.m. and 6 p.m. EST, Jill will share her "She Made It" gift guide with the perfect gifts for everyone on your list. Plus she'll reveal the small businesses you're going to want to support this holiday season.

If you haven't already been convinced to shop from these women-owned businesses, TODAY All Day viewers also get access to exclusive deals. So, what are you waiting for? Keep reading to shop jewelry, bags, gifts for kids and more.

Kendra Scott

Kendra Scott started making jewelry out of her bedroom in 2002 and is now listed on the Forbes America's Self-Made Women 2021 list. In 2019, Scott launched the Women's Entrepreneurial Institute in Austin, Texas, to support other women and help them make it in the business world. The brand has also just launched their first men's line called Scott Bros.

If you are looking to purchase products from Kendra Scott, they have Black Friday deals happening right now. Through Nov. 29, you can get 25% off their fine jewelry, sterling silver and men's collection, and 30% off everything else.

Scott Bros. by Kendra Scott Cade Oxidized Sterling Silver Corded Bracelet

Part of Kendra Scott's new men's collection, this corded bracelet can make the perfect gift for the guy in your life. The bracelet is available in 13 colors and in three different sizes, ranging from small to large. When you buy this bracelet, 20% of the proceeds will be donated to support one of the following causes, depending on the color you choose: youth causes, the Peyton Manning Children's Hospital, Austin FC’s 4ATX Foundation and Texas Exes.

OMG Accessories

Anne Harper, the founder of OMG Accessories, went from waiting tables to now owning a multimillion dollar business. Harper was one of the first incredible women Jill met for the "She Made It" series. Since first spotlighting the company in 2018, their sales have increased by 200% and they have continued to grow and add new accessories ranging from products for boys to travel and home.

Just for today, viewers can use the code TODAY20 to get an exclusive deal of 20% off.

OMG Accessories Miss Gwen Rainbow Crown Pink Puffer Large Backpack and Lunch Bag Pack

This backpack and lunch bag set comes in a stylish metallic pink to help your little one return to the classroom in style. The lunch bag is insulated and the backpack has adjustable straps for a comfortable fit.


Sherrill Mosee is an engineer-turned-entrepreneur who has solved a problem she calls "overload bag syndrome." To cut down on the number of bags one has to carry around, Mosee invented an organizational fashion bag.

If you often find yourself struggling to carry multiple bags, here is some good news: Minkeeblue is offering a 20% off deal for TODAY viewers when you use the code TODAY20 at checkout.

Minkeeblue Ella Tote 2.0

This large vegan leather travel or work bag can not only upgrade your organization but also is stylish too. Available in both black and navy, the bag comes with a lunch and shoe bag along with multiple pockets including a padded one for laptops and expandable side pockets for water bottles, umbrellas or even your phone.

21 Seeds

At this company, three San Franciscan women call the shots. The idea behind this tequila is to achieve a smooth, simple and casual drink with natural flavors. 21 Seeds is also produced in a Mexican distillery that is owned and predominantly staffed by women.

Between Nov. 23 and Dec. 31, TODAY viewers can get 15% off your purchase by using the code TODAY15.

21 Seeds Tequila

If you are a fan of tequila, this just might be your next favorite drink. Infused with real fruit, this tequila is crafted to be "so smooth, you can sip it like wine," says the brand. The three flavors available include cucumber jalapeño, Valencia orange and grapefruit hibiscus.


Unrwp started in Ashley L. Fouyolle's small Brooklyn apartment and has grown to be one of the most popular luxury gift wrapping companies. Founded in 2017, Unwrp is a one-stop-shop for all gifting needs, which is perfect for the holiday season. Some of their products include wrapping paper, fabric wraps, greeting cards and other home goods.

Between Nov. 23 and 29, use code TODAY20 for a 20% discount. Also be sure to check out their holiday collection and recent collaboration with the book-turned-Netflix-series "Ada Twist, Scientist."

Unwrp Reclaim Joy Gift Wrap

Unlike a regular roll of wrapping paper, this gift wrap comes in precisely sized sheets so you are never cutting too much or too little. This multipurpose gift wrap is also crafted to be repurposed, framed or used any way you like.

Estelle Colored Glass

Estelle Colored Glass is a black-owned luxury brand of handblown and specialty-made colored glass products founded by Stephanie Summerson Hall. Inspired by her grandmother Estelle who loved antiquing and adding to her colored glass collection, the brand works to create modern vintage-esque pieces such as cake stands and stemware in a mix of jewel tones and soft pastels.

Estelle Colored Glass Colored Champagne Coupe Stemware (Set of 2)

Made by glass artisans in Poland, this emerald green set is sure to impress guests. Each champagne coupe can hold a capacity of 8.25 ounces and are hand wash only.

The Dough Project

Chelsea Milkman started the Dough Project as a preschool teacher in New York City. Her go-to classroom hack was making playdough, which led her to start The Dough Project. Made with a plant-based recipe, and colored with ingredients such as turmeric and beets, kids can have fun playing and parents don't need to worry.

Next month The Dough Project is launching their "Dough of the Month Club," so be sure to check it out.

The Dough Project 6 Pack

This pack comes with six jars of all-natural, plant-based playdough in a rainbow of colors. To get the longest life out of your dough, close containers after every use and store it in a cool, dry place, or the fridge. The dough typically lasts between four and six months and the colors may fade over time. The ingredients include organic wheat flour, sea salt, cream of tartar and vegetable oil, along with natural coloring.

The Foggy Dog

After having trouble finding a dog bed for her first dog, Rose Shattuck, the founder of The Foggy Dog decided to create her own. Since starting, The Foggy Dog has launched all sorts of dog accessories and toys, from bowties to leashes. With every order, they also donate half a pound of food to dog shelters across the country.

The Foggy Dog Holly Jolly Flannel Dog Bandana

With this adorable flannel bandana, your furry friends will be ready to take on the holiday season. Made with festive green and red colors, the material is also crafted to be thick and soft. The tag is made of vegan leather, and like all products, is made in the U.S.

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