Shop TODAY with Jill Martin

Board-certified plastic surgeon Dr. Lara Devgan first created skin care products for patients that she treated in her Upper East Side office, but now the brand's vegan and naturally derived formulas have a much larger customer base. She says she combines specific ingredients to create products that yield results.

Karen Swensen birthed the idea of Life’s About Change after Hurricane Katrina and “resurrected” it after her husband died. Swensen creates candles named after intentions such as Love and Hope and collaborates with other small business owners to design products that embody the brand’s mantra.

Best friends MJ Carlson and Chantel Gia honed their skills from YouTube tutorials and founded Electric Picks 11 years ago at a dining room table. Some of the brand’s pieces are cast from vintage items like coins and keys, and items from the New collection are crafted by a local metalsmith in New York City.

Weezie co-founders (and real life best friends) Lindsey Johnson and Liz Eichholz wanted to create luxury towels that looked good and felt great. They did their research, created designs, met with manufacturers and successfully launched their first towel in 2018. The Atlanta-based brand has sold nearly 400,000 towels in less than four years.

While she worked in the beauty industry, Laney Crowell started a blog to find clean makeup products and became interested in wellness. She couldn’t find exactly what she wanted, so she developed her own clean products. Using feedback from the “Clean Beauty Crew,” Saie now develops products that fill a void within the beauty industry, from mascaras to SPFs.

Inspired by her mother’s successful treatment from a holistic physician, Trinity Mouzon Wofford started a pre-med track, but reverted when the cost of her mother's treatment ran too high. Realizing that holistic treatment shouldn’t be available to a select clientele, Mouzon, along with her partner Issey Kobori, launched Golde. The brand is dedicated to making wellness both more inclusive and enjoyable.

Priscilla Tsai struggled to find effective acne treatments for her skin since she was a teenager. She also realized that skin care products were often overpriced and didn't yield results. So, she went door to door selling her own formulas and eventually landed a deal with Whole Foods. Since launching in 2015, Cocokind has found its way onto shelves at Target, Ulta and more.

Kendra Kolb Butler worked in the beauty industry for 20 years in New York City, but made the leap to the West in 2015 with the hopes of changing her lifestyle. Two years later, she launched Alpyn Beauty. All of the ingredients in Alpyn Beauty’s products come straight from Jackson Hole, Wyoming, and can stand up to climates just as tough as that of the state she now calls home.

Laila Ali is not only a world boxing champion, but also an author, entrepreneur, mom and so much more. Ali was the host of the show “Home Made Simple,” has authored her own cookbook and also created her own spice blend line, skin care line and clothing label. Her latest venture in the home space is her collection with At Home, which features everything you need to make your home your sanctuary.

We know sunscreen is a must every day of the year, but it doesn’t always feel nice to put on our skin. So, Supergoop! founder Holly Thaggard set out to change that narrative. After a close friend was diagnosed with skin cancer in her early 30s, Thaggard wanted to create SPFs that people actually wanted to wear — throughout every step of their skin care and makeup routines, and not just at the beach.

Cherry Bombe itself is a Brooklyn-based media company, but the physical Cherry Bombe Magazine — half-book, half-magazine — is the result of founder Kerry Diamond’s desire to celebrate women in and around the world of food and drink. The magazine, which is full of interviews and cookbook recipes, is printed twice per year and supported by Cherry Bombe’s podcast and events.

Jessamyn Stanley is the founder of The Underbelly, a wellness app that streams virtual yoga classes for everyone, co-host of the Dear Jessamyn podcast and co-founder of We Go High, a North Carolina-based initiative focused on cannabis justice. "Yoke: My Yoga of Self-Acceptance” is a series of essays in which Stanley takes lessons from yoga and applies them to our daily lives.

Co-founder Amber Glassman knows that life is fragile (the company is named after her brother who died at a young age) but should be celebrated. Amber personally writes each message that accompanies the brand’s jewelry — writing about love, friendship, loss and everything inbetween.

Sali Christeson is an entrepreneur, unapologetic “power dresser” and the founder of NYC-based workwear brand Argent. The brand is redefining what office attire looks like for women with bold, versatile and smartly designed pieces, based off of Christeson's own experience dressing for work in the Bay Area.