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Shop TODAY with Jill Martin

Shop TODAY with Jill Martin is a new shop-while-you-watch streaming show! She’ll help you find product solutions to everyday problems — and show you how you can get them all in just one click.

TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.

Shop TODAY with Jill Martin: Back to Basics, August 11

Jill Martin is ushering in the fall season with everything from deals on fashion staples to makeup must-haves. Plus, a conversation with actor and producer Issa Rae about her career, her new hair care venture and more! Tune in at 11:30 a.m. and 5:30 p.m. EDT.

TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
Sienna Naturals Dream Curl Cream
Sienna Naturals / Sienna Naturals

Sienna Naturals Dream Curl Cream

Use the code TODAY25 at checkout to snag 25% off.
$21.00
$28.00
Sienna Naturals H.A.P.I. Shampoo
Sienna Naturals / Sienna Naturals

Sienna Naturals H.A.P.I. Shampoo

Use the code TODAY25 at checkout to snag 25% off.
$13.50
$18.00
Sienna Naturals Untangled Conditioner
Sienna Naturals / Sienna Naturals

Sienna Naturals Untangled Conditioner

Use the code TODAY25 at checkout to snag 25% off.
$16.50
$22.00
Sienna Naturals Plant Power Repair Mask
Sienna Naturals / Sienna Naturals

Sienna Naturals Plant Power Repair Mask

Use the code TODAY25 at checkout to snag 25% off.
$24.00
$32.00
Sienna Naturals Scalp Clearing Massager
Sienna Naturals / Sienna Naturals

Sienna Naturals Scalp Clearing Massager

Use the code TODAY25 at checkout to snag 25% off.
$10.50
$14.00
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
Sienna Naturals Dream Curl Cream
Sienna Naturals / Sienna Naturals

Sienna Naturals Dream Curl Cream

Use the code TODAY25 at checkout to snag 25% off.
$21.00
$28.00
Sienna Naturals H.A.P.I. Shampoo
Sienna Naturals / Sienna Naturals

Sienna Naturals H.A.P.I. Shampoo

Use the code TODAY25 at checkout to snag 25% off.
$13.50
$18.00
Sienna Naturals Untangled Conditioner
Sienna Naturals / Sienna Naturals

Sienna Naturals Untangled Conditioner

Use the code TODAY25 at checkout to snag 25% off.
$16.50
$22.00
Sienna Naturals Plant Power Repair Mask
Sienna Naturals / Sienna Naturals

Sienna Naturals Plant Power Repair Mask

Use the code TODAY25 at checkout to snag 25% off.
$24.00
$32.00
Sienna Naturals Scalp Clearing Massager
Sienna Naturals / Sienna Naturals

Sienna Naturals Scalp Clearing Massager

Use the code TODAY25 at checkout to snag 25% off.
$10.50
$14.00
TODAY earns a commission on purchases through these links.

Shop TODAY with Jill Martin: The Ultimate Bash, June 16

Jill Martin is celebrating summer with amazing finds for the Ultimate Bash! From décor and serveware to the perfect party outfit, there’s something for everyone — including a few exclusive deals. Plus, actress Idina Menzel chats about her Broadway journey, new fashion venture and more! Tune in at 11:30 a.m. and 5:30 p.m. EDT.

TODAY earns a commission on purchases through these links.
Urban Outfitters Giant Rainbow Sprinkler
Urban Outfitters / Urban Outfitters

Urban Outfitters Giant Rainbow Sprinkler

Our original pick is low in stock, but we found another similar option.
$50.00
Zak Designs Melamine Dinnerware (Set of 12)
Amazon / Amazon

Zak Designs Melamine Dinnerware (Set of 12)

Our original pick is low in stock, but we found another similar option.
$48.89
Xiangniu Knotted Handbag
Amazon / Amazon

Xiangniu Knotted Handbag

Our original pick is low in stock, but we found another similar option.
$36.89
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.

Shop TODAY with Jill Martin: Women’s History Month, March 17

Jill Martin is highlighting 16 women entrepreneurs and the products they championed. She also chats with world boxing champion, chef and author Laila Ali about growing up with boxing legend Muhammad Ali, starting her own businesses and her latest venture in home décor. Tune in at 11:30 a.m., 5:30 p.m. and 10:30 p.m. EST.

TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.

Meet the Entrepreneurs

  • 1

    Dr. Lara Devgan Scientific Beauty

    Board-certified plastic surgeon Dr. Lara Devgan first created skin care products for patients that she treated in her Upper East Side office, but now the brand's vegan and naturally derived formulas have a much larger customer base. She says she combines specific ingredients to create products that yield results.
  • 2

    Life's About Change

    Karen Swensen birthed the idea of Life’s About Change after Hurricane Katrina and “resurrected” it after her husband died. Swensen creates candles named after intentions such as Love and Hope and collaborates with other small business owners to design products that embody the brand’s mantra.
  • 3

    Electric Picks

    Best friends MJ Carlson and Chantel Gia honed their skills from YouTube tutorials and founded Electric Picks 11 years ago at a dining room table. Some of the brand’s pieces are cast from vintage items like coins and keys, and items from the New collection are crafted by a local metalsmith in New York City.
  • 4

    Weezie

    Weezie co-founders (and real life best friends) Lindsey Johnson and Liz Eichholz wanted to create luxury towels that looked good and felt great. They did their research, created designs, met with manufacturers and successfully launched their first towel in 2018. The Atlanta-based brand has sold nearly 400,000 towels in less than four years.
  • 5

    Saie

    While she worked in the beauty industry, Laney Crowell started a blog to find clean makeup products and became interested in wellness. She couldn’t find exactly what she wanted, so she developed her own clean products. Using feedback from the “Clean Beauty Crew,” Saie now develops products that fill a void within the beauty industry, from mascaras to SPFs.
  • 6

    Golde

    Inspired by her mother’s successful treatment from a holistic physician, Trinity Mouzon Wofford started a pre-med track, but reverted when the cost of her mother's treatment ran too high. Realizing that holistic treatment shouldn’t be available to a select clientele, Mouzon, along with her partner Issey Kobori, launched Golde. The brand is dedicated to making wellness both more inclusive and enjoyable.
  • 7

    Cocokind

    Priscilla Tsai struggled to find effective acne treatments for her skin since she was a teenager. She also realized that skin care products were often overpriced and didn't yield results. So, she went door to door selling her own formulas and eventually landed a deal with Whole Foods. Since launching in 2015, Cocokind has found its way onto shelves at Target, Ulta and more.
  • 8

    Alpyn Beauty

    Kendra Kolb Butler worked in the beauty industry for 20 years in New York City, but made the leap to the West in 2015 with the hopes of changing her lifestyle. Two years later, she launched Alpyn Beauty. All of the ingredients in Alpyn Beauty’s products come straight from Jackson Hole, Wyoming, and can stand up to climates just as tough as that of the state she now calls home.
  • 9

    Laila Ali

    Laila Ali is not only a world boxing champion, but also an author, entrepreneur, mom and so much more. Ali was the host of the show “Home Made Simple,” has authored her own cookbook and also created her own spice blend line, skin care line and clothing label. Her latest venture in the home space is her collection with At Home, which features everything you need to make your home your sanctuary.
  • 10

    Supergoop!

    We know sunscreen is a must every day of the year, but it doesn’t always feel nice to put on our skin. So, Supergoop! founder Holly Thaggard set out to change that narrative. After a close friend was diagnosed with skin cancer in her early 30s, Thaggard wanted to create SPFs that people actually wanted to wear — throughout every step of their skin care and makeup routines, and not just at the beach.
  • 11

    Cherry Bombe

    Cherry Bombe itself is a Brooklyn-based media company, but the physical Cherry Bombe Magazine — half-book, half-magazine — is the result of founder Kerry Diamond’s desire to celebrate women in and around the world of food and drink. The magazine, which is full of interviews and cookbook recipes, is printed twice per year and supported by Cherry Bombe’s podcast and events.
  • 12

    Jessamyn Stanley

    Jessamyn Stanley is the founder of The Underbelly, a wellness app that streams virtual yoga classes for everyone, co-host of the Dear Jessamyn podcast and co-founder of We Go High, a North Carolina-based initiative focused on cannabis justice. "Yoke: My Yoga of Self-Acceptance” is a series of essays in which Stanley takes lessons from yoga and applies them to our daily lives.
  • 13

    Bryan Anthonys

    Co-founder Amber Glassman knows that life is fragile (the company is named after her brother who died at a young age) but should be celebrated. Amber personally writes each message that accompanies the brand’s jewelry — writing about love, friendship, loss and everything inbetween.
  • 14

    Argent

    Sali Christeson is an entrepreneur, unapologetic “power dresser” and the founder of NYC-based workwear brand Argent. The brand is redefining what office attire looks like for women with bold, versatile and smartly designed pieces, based off of Christeson's own experience dressing for work in the Bay Area.

Shop TODAY with Jill Martin: Things We Love, Feb. 3

Jill Martin is celebrating all the things we love. Whether you’re shopping for yourself or someone special, find the perfect gift for your valentine. Plus award-winning actor and producer Kate Beckinsale shares her beauty secrets for an effortless glow.

TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.

Obé Fitness Class Subscription

You can score one month for free when you use the code TODAY.
$19.00

BestSelf Habit Roadmap

Use the code TODAY25 to score 25% off productivity picks sitewide.
$11.25
$15.00

BestSelf Win The Day Pads (Pack of 3)

Use the code TODAY25 to score 25% off productivity picks sitewide.
$11.25
$15.00

BestSelf Planner

Use the code TODAY25 to score 25% off productivity picks sitewide.
$15.00
$20.00

BestSelf Self Journal

Use the code TODAY25 to score 25% off productivity picks sitewide.
$24.00
$32.00

BestSelf Weekly Action Pad

Use the code TODAY25 to score 25% off productivity picks sitewide.
$15.00
$20.00

Judy The Mover Max Kit

Use the code TODAY25 to score 25% off through Feb. 28.
$146.25
$195.00
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.

'Shop TODAY with Jill Martin: Back to the Basics,' Sept. 23

TODAY Lifestyle and Commerce Contributor Jill Martin shares her favorite fashion and beauty basics to create a foundational fall wardrobe for the perfect everyday look, every time. Plus, celebrity chef Geoffrey Zakarian shares simple kitchen solutions that make fall cooking easy and fun.

TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.