August is nearly here, so we’re making the most of the final stretch of summer — from spending time at the beach to refreshing our warm-weather wardrobe. Right on cue, New York City-based designer Rosie Assoulin teamed up with Target for the retailer’s latest limited-time collaboration. The lineup delivers Assoulin’s signature playful silhouettes and bold use of color at an affordable price point, with most items priced under $50, according to a press release.
Launching online and in select stores today, July 25, the collection includes everything from sporty-chic sandals and woven bucket bags to striped sarongs and Assoulin’s first-ever multi-item venture into home. Assoulin — a busy mom (and self-proclaimed Target shopper) — created the collection to be “approachable, effortless and convertible,” meaning the pieces are easy to wear all season long.
Scroll on to shop our favorites from the collection! But don’t wait too long to purchase, Target’s designer collaborations tend to sell out quickly.
While this collection is filled with fashion finds, it also marks Assoulin’s first multi-item foray into the home category. These 100% cotton, plain-weave kitchen towels will add a pop of color to your space. Plus, they have hanging loops for easy storage and are machine-washable.
With a rubber sole and ribbon straps, these sandals are sporty yet chic, making them easy to dress up or down.
More colors:
This cord belt will elevate a simple black or white dress (as pictured) or can be threaded through your belt loops to elevate a standard jeans and tank top look for summer.
Shop the dress:
This striped sarong has a timeless coastal vibe, while the vibrant blue hue gives it a bold effect.
More colors:
A classic polo is truly versatile: it can take you to brunch, the office and even weekend dinner. This two-toned pick is just $35 and available in sizes XS through 4X.
More colors:
Bucket bags have been having a moment this year. Equal parts playful and functional, this bag is roomy enough for essentials like sunscreen or a hat while remaining stylish.
Elevate your lunchbox game with this set of Tiffin boxes. These colorful, stackable food organizers keep your dry foods separated and organized for the day ahead.
A crisp button-down gets a fashion-forward upgrade with this off-the-shoulder shirt. Pair it with jeans, trousers or the matching skirt for an effortlessly polished look.
Shop the matching skirt:
Classic polo details meet timeless stripes in this ankle-length dress. Throw it on with sneakers, sandals or flats for easy looks you’ll wear on repeat this season.
Every wardrobe needs an oversized button-down. With this option, you get a relaxed fit that’s easy to tuck in, layer or wear loose. Plus, this one is in a fun, vibrant pink!
Add some more movement to your wardrobe with this maxi skirt. Its side-tie adds visual interest while the linen material will keep you breezy and comfortable.
From the office to weekend brunch, this dress is ready for it all. Better yet, the timeless silhouette and simple stripes makes accessorizing easy.
How we chose Rosie Assoulin x Target picks
The Shop TODAY editors and writers search the internet to find the best products, sales and collections out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
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