Roller Rabbit fans, if you’ve been hearing buzz about a potential new collaboration, you’re in luck. The popular label is officially teaming up with Target for the retailer’s latest exclusive designer collection.
Roller Rabbit x Target: See the collection
Honing in on Roller Rabbit’s signature aesthetic, this limited-edition line delivers playful prints, ’60s-inspired silhouettes and the brand’s classic, coastal American vibe — now at more accessible prices. The collection will officially become available to shop on March 7, according to a press release, and we’ve already got our eyes on pretty pieces that start at just $5.
Into Roller Rabbit’s cult-favorite pajama sets? Shop matching full-length styles in a variety of patterns, all less than $50. They're available in short options, too (perfect for spring break vacations, summertime stays and even bachelorette getaways). Better yet, sizes range from XXS to 4X!
Beyond sleepwear, shoppers will also find lightweight, cotton dresses — available in preppy florals, white eyelet and more — as well as easy, breezy separates. Plus, there’s an array of beach-ready accessories on offer. Think: elevated tote bags, colorful (and durable!) towels and kitschy picnic picks.
Browse the collection now to save your favorite styles, and mark your calendar for March 7 when the items officially go live. If Target's past designer collections are any indication, the most coveted pieces won’t stay in stock for long!
Roller Rabbit x Target styles
Roller Rabbit is known for cotton pajamas in charming patterns. For the Target collaboration, sets like this one are available at a fraction of the brand's usual price! Available in three color-print combinations and made from a lightweight cotton blend, this set delivers on comfort and style. And matching options are available for the whole family!
More Roller Rabbit x Target long pajama sets:
This year, woven styles are having a moment. This simple knit maxi will pair perfectly with your go-to woven sandals or flats and comes in a wide range of sizes: XXS through 4X.
This printed shirt dress features a feminine puff sleeve and timeless A-line silhouette.
You can never have too many hair ties! This set of five is made from a satin-like fabric which reduces breakage while lending an extra dose of femininity to your look. There’s a pink set, too.
If you're someone who prefers wearing shorts to bed instead of long pants, opt for this shorter take on Roller Rabbit's beloved pajama sets.
More Roller Rabbit x Target short pajamas:
Taking a vacation for spring break? Opt for a fresh beach towel. This pick is 100% cotton and comes in three print options. Pro tip: Since you don’t have to worry about sizing, they make a great gift.
More Roller Rabbit x Target beach towels:
- Seahorse Beach Towel, $25
- Disco Hearts Beach Towel, $25
- Vacation Reversible Two Person Beach Towel, $50
Byoma is a Shop TODAY editor-approved skin care line, so we were thrilled to see the brand as part of this collab. This kit is perfect for spring and summer travel, since it comes with travel sizes of the brand's cleanser, milky toner, hydrating serum and moisturizing gel-cream!
Available in two vibrant floral prints and featuring a fringe detail at the seams, this tote is the perfect casual meets coastal accessory, which is large enough to carry a laptop, but also perfect for bringing to dinners out.
Whether you’re looking for the perfect daytime tote for spring or a classic beach bag, you’re in luck! This large catchall is flexible, yet timeless — it will pair well with any look.
Not your average picnic blanket, this one rolls up neatly and boasts a carrier with a handle, making it easy to take to and from the park or the beach. There's also a floral option!
With a classic button down shape and eyelet palm trees, this shirt dress is a timeless piece you can where for years to come. It also has a ton of styling potential; consider wrapping a belt around it, cuffing the sleeves or adding a few pieces of gold jewelry.
Finding a bathing suit that is pretty and flattering while keeping you covered can be tough. This one succeeds on all fronts, thanks to the supportive straps and flattering empire waist. Plus, it comes in sizes XXS through 24.
Spring will be here soon, which means its the perfect time to invest in a picnic basket. The wicker exterior on this one perfectly fits the popular woven accessory trend, yet the interior is super functional, thanks to an insulated compartment.
How we chose Roller Rabbit x Target styles
The Shop TODAY editors and writers search the internet to find the best products and sales out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
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