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Mother’s Day is almost here! Shop our gift guides for everyone on your list

Here’s how to save big on toys ahead of the holidays — up to 75% off on Amazon!

We're not playing around! Shop the hottest toy brands like Lego, Melissa & Doug and more.
By Sierra Hoeger and Danielle Murphy

Amazon’s Prime Big Deal Days may be over, but that doesn't mean the online retailer is slowing down when it comes to major deals — especially in the toy department.

We found markdowns on engaging STEM toys, building sets for the children at heart, balance bikes for little ones just getting on their feet and plenty more! So, if you're looking to get a head start on holiday shopping, now's the time.

Keep reading to shop brands like Lego, Melissa & Doug, Mattel and more for up to 75% off.

Best Amazon toy deals

Pokemon TCG: Random Cards from Every Series

Gotta catch 'em all! This value pack can help with that. According to the brand, you'll receive an assortment of regular and energy cards to add to your collection.

Waterproof Playing Cards

If they enjoy taking breaks from the pool to play a round of "Go Fish," then these waterproof cards are right up their alley. Made with PET plastic, the brand promises that these cards are flexible and durable. They're now marked down to $8, making for a good stocking stuffer.

Little People RuPaul Special Collector’s Edition

Teach them how to werk it from a young age, thanks to this Little People special edition set. Three RuPaul figures are included, each one depicting a different look from the performer’s iconic career.

Funko Disney "It's a Small World" Board Game

Hopefully the catchy tune that accompanies the ride at the Disney theme parks won't get stuck in your head when playing this board game, perfect for a Disney-themed family game night.

Designed to look similar to the ride, players have to sail their boat through the waterway, collecting as many cards as they can before sundown.

Educational Insights Kanoodle 3D Brain Teaser Puzzle Game

This "brain-bending" game features over 200 puzzles to put your problem-solving skills to work. Shoppers rave about it, with one five-star reviewer saying, "Let me start by saying that my 6 year old loves it, my husband loves it, my 2 year old loves it, and of course I do too! It’s such a challenging and fun activity to do anywhere. I keep it in my purse or car and no matter what we all end up taking turns playing it."

Melissa and Doug 50 States Puzzle

Mid-elementary school is typically when children start to learn about the states, from identifying them to naming their capitals. If they’re a visual learner, they’ll learn North Carolina from Nevada best with this 51-piece puzzle.

Play-Doh FUNdamentals Arts and Crafts Box

With three pounds and over 50 accessories, including Play-Doh, stencils, animal scenes and more, there’s so many ways to play and create with this kit. The included placemats help keep kitchen tables and floors mess-free as well, making this activity less of a headache for parents.

Royebow Montessori Educational Dinosaur

Ideal for infants six months and older, this plastic toy comes with 12 easy-to-grip pieces, which infants can push and pull into the assorted holes.

MINGKIDS Montessori Toys for 1 Year Old

Your young one is sure to love these colorful sensory toys, all designed in different shapes and textures. According to the brand, these development toys can help improve fine motor skills, tactile exploration, spatial reasoning and more.

Kuovei Talking Flash Cards

Right now, Amazon's No. 1 most gifted educational flash cards are on sale for nearly 50% off. So, what makes these so special? Could it be the easy-to-use and child-friendly design? Or how it doesn't have a screen (protect those eyes!)? Or its high focus on education (there are over 100 cards that range a variety of topics)? Let your little one find out!

Lite-Brite Ultimate Classic

According to Amazon, this vibrant toy is the No. 1 most gifted item in the retailer's electronic learning category — and we can see why! Lite-Brite has been putting a smile on children's faces since hitting the toy scene in 1967, and its light-up art hasn't lost its appeal on kids today!

Hasbro Gaming Bop It! Electronic Game

For a fast-paced game that will keep them entertained on car rides, while with friends, or if they don’t feel like getting out a board game and lots of little pieces, Bop It! is a classic that will keep them entertained for hours on end.

This version allows them to compete with another player, seeing who can respond to as many prompts as possible within certain time constraints at the same time.

CoComelon JJ Musical Bedtime Doll

For children who would much rather miss their nap or prolong their bedtime to watch one more episode of "Cocomelon," this musical doll will help lull them to sleep with melodies, sounds and phrases.

Ring Toss Game

Easily transformed into a kid-friendly game, add some competitive edge to family game night with this ring toss game. Whether you're playing over pickle juice, tomato juice or another beverage children despise, this simple yet thrilling game is loved by both children and adults.

Selieve Walkie Talkies for Kids

With these kid-friendly walkie talkies, they can stay connected with you or other friends all day long. And since it comes with a key lock function, your little ones won't be able to change the channel by accident.

Spirograph Jr. Jumbo Sized Gears

This design kit is inspired by the original from 1965, and is an art set that still remains a hit to kids of all ages. It comes with four gears, five colorful markers, a carrying case and a drawing desk.

Just Dance 2023

If they love movin' and groovin', then this video game is perfect-not only are they dancing along to popular, classic and viral songs but they're remaining active as well. From Harry Styles to Olivia Rodrigo, there's sure to be a song everyone enjoys.

NERF Elite 2.0 Motoblitz Blaster

Now 43% off, this Nerf blaster includes 22 foam darts, two modes to blast them at and the option to blast six at once. Reviewers note that a toy at this price is a "no-brainer" for holidays, birthdays and more.

Bravokids LCD Writing Tablet

Perfect for road trips, airplane rides or even mess-free coloring around the house, this writing tablet's screen mimics paper so they can doodle and draw with ease.

They can either erase their drawings with the button at the bottom, or they can choose to save their designs with the "lock" button-saving it until they choose to draw on it again.

Niskite Karaoke Microphone

Not sure if this microphone is the right one for your little one who loves to belt? Just ask this five-star reviewers who called it “a hit.” They said, “The Bluetooth connectivity is a game-changer. It’s incredibly easy to pair with a smartphone or tablet, allowing kids to sing along to their favorite songs from streaming platforms. The sound quality is surprisingly good, and the adjustable volume ensures it’s suitable for different settings.”

Control Future Baby Toys Infant Crawling Crab

Want to encourage more tummy time with your little one? This skittering crab should do the trick! It quickly moves from side to side and makes fun noises to catch their attention, and according to the brand, also help strengthen their neck muscles.

Cool Maker PopStyle Bracelet Maker

If your little fashionista has style tastes that change as quickly as they seem to be growing, then this accessory maker will definitely put a smile on their face. It comes with almost 200 beads and elastic bands to help them make (and remake!) up to 10 bracelets.

Cameron Frank Washable Dot Markers

Not just for bingo anymore, these dot markers can help children practice tracing numbers, letters and complete activities with the included workbooks. With eight colors to choose from, this pack can help improve children’s fine motor skills by getting them used to holding writing utensils.

STEM Master Building Blocks

Slightly larger than Lego sets yet a step up from the traditional building blocks they might have outgrown, these building blocks prove to be a hit, as they're the third most gifted interlocking set on Amazon.

STEM toys are typically associated with a high price point, but you can score this 176-piece set for 59% off.

Herapfann Kids Makeup Kit

They might be a little young to walk the aisles of Sephora, but that doesn’t mean they can’t get creative with makeup! This 57-piece kit features completely washable and kid-safe (says the brand) eyeshadows, nail polishes, blushes and more beauty essentials.

Green Toys Wagon

Rated as the No. 1 most gifted in terms of pull-along wagons on Amazon, this outdoor toy is currently under $25. Made with recycled plastics, reviewers love this wagon because it’s small but mighty, and toddlers really enjoy it.

“Their toys are all well made, functional and [have a] simple design,” said one reviewer, further noting that the rope cord is a good length for toddler height and it only weighs one pound, so they can easily pick it up.

Lego Classic Medium Creative Box

If they seem to have every set under the sun, gift them with this box, that comes with almost 500 bricks in a range of colors. Leave it up to their imagination to add on to sets they've already constructed, or build new pieces.

Learning Resources Farmer's Market Color Sorting Set

Sunday's are for the farmer's market-but so can every day with this sorting set. From purple grapes to green peppers, pumpkins, lemons and more, this set includes five bins to sort produce into.

From color coordination, counting and more, this hands-on toy combines play with early stages of learning.

Kissy the Penguin Plush

Rated as the second most gifted stuffed animal for toddlers on Amazon, it's easy to see why it's so popular: not only does this plush blow kisses to infants, but it also teaches them to show affection back. Available in other animal characters, from monkeys to bunnies and more, press their feet to hear songs and phrases.

Baby Einstein Discovering Music Activity Table

Making music has never been easier or more fun! With this toy, they can hear the sounds of a guitar, French horn, piano and drums all with the press of a button.

Magic Mixies Magical Misting Crystal Ball

If you haven’t yet indulged in this viral toy for your toddler, now’s the chance, especially since it’s nearly 25% off right now.

Lego Classic Large Creative Brick Box

With nearly 800 pieces to build and create with, this Lego set is bound to keep your kid busy for hours. They'll discover blocks in 33 colors and multiple sizes to help them build whatever their imagination conjures up.

Playmobil "Ghostbusters" Set

Whether you're a fan of the OG movies or introduced your children to them through the reboots, fans old and new of the "Ghostbusters" franchise will enjoy putting together this 104-piece set that includes the four original members and their car, the Ecto-1A.

SEREED Baby Balance Bike for 12-24 Month Toddler

A mini bike for your little tyke! Not only is this four-wheeler a fun activity for any child, it's also designed to help them learn to walk and develop their balancing skills. Click on the available coupon to get $14 off!

Ruko 1088 Smart Robots for Kids

If you're getting a head start on holiday shopping and have a kid who loves robots, we might have just found the deal of the year. Not only is this smart robot nearly half off for Prime Day, the online retailer is also offering a $70 coupon to Prime members (bringing the total price to almost 80% off!).

Best Choice Products Portable Tabletop Air Hockey Arcade Table

Score this bestselling air hockey table for half off (!!) during Prime Day! Its compact and portable design makes it easy to set up either on the floor or atop a table. And with a strong motor to keep the puck gliding seamlessly, your kids (or grownups) can experience hours of nonstop play.

Lego Star Wars: The Mandalorian Series The Child

Lego helps to bring Grogu (aka Baby Yoda) to life with this collectible building set. And the brand doesn't miss a thing: Between the pointy ears, cute facial expression and the gearshift toy, you'll feel as if the lovable character is in the room with you.

KidKraft Vintage Wooden Kitchen

For the child who always manages to sneak themself a sweet treat, or enjoys helping cook dinner and do the dishes, gift them with this vintage-looking play set.

With all the basic appliances, such as a stove, fridge, microwave and sink to play pretend with, their set will only be complete with faux food and a dish set too.


Sierra Hoeger

Sierra is an associate editor for Shop TODAY.

Danielle Murphy

Commerce Writer