There's a reason why it's called a "living" room — it's likely where you'll spend most of your time while at home. And if that's the case, there's no reason for it not to be the coziest area in the house! If yours is currently lacking in comfort and charm, it could be time to give your space an upgrade.
But "upgrade" doesn't have to mean pricey. Leading up to October Prime Day, Amazon has already dropped a ton of early deals across the board, including in the home and decor spaces. We're seeing discounts on cozy furniture, luxurious throw blankets, ambiance-improving lighting and so much more.
Early October Prime Day deals on living room upgrades
Use these boho-inspired cotton coasters to protect your coffee table from coffee spills, cocktail condensation and more.
If your living space could use a touch of charm, this cozy and cute bow-shaped accent pillow may be the perfect addition.
A little bit of greenery can go a long way in elevating your living space. But if you're not a fan of bugs, dirt or the watering commitment that comes with it, consider these artificial potted plants!
Is a home really complete without the scent of a Yankee wafting through it? The brand has tons of scents available, but its fall-inspired options are some of the best (in my humble opinion!).
Use these throw pillow covers as an easy and affordable way to switch up your living room's look in just minutes. Just choose your favorite color combinations!
Part serving tray, part trinket tray, part decor piece, there's a lot you can do with this ceramic piece. It comes in a variety of patterns to match any space and is said to be easy to clean, per the brand.
Whether you're a fan of the "farmhouse" style or just think your space could use some more decor, this vase set makes for a great addition to your bookshelf, mantle, side table or wherever you feel needs some extra visual interest.
This warming lamp is a safer (and chicer way) to experience your favorite candles. Skip the potentially dangerous flames and use this tool to melt your candle's wax and fill your room with a delicious fragrance.
Another flameless candle option, these are all about the vibes. Illuminate your space with these battery-operated devices, which offer you full brightness control, timer settings and over 150 hours of use time.
Use this reed diffuser to spread long-lasting fragrance throughout your home. And not just any scent — it promises "stress relief" inspired notes of lemon, eucalyptus, spearmint and more.
If cuddling up in a blanket with a good book is your definition of cozy, you can elevate those vibes with these floating bookshelves. They offer a unique way to show off your favorite reads.
Let's face it, most coffee table books aren't really meant for reading, so why spend the money on them? Try this set of purely aesthetic faux books for a small touch of decorative sophistication.
Ambient lighting from this corner lamp can completely change your room's entire aesthetic. The smart lamps syncs to your TV to change color (over 16 million of them) based on the beats and rhythms you hear.
This may not be on the decorative side, but since you can't have a cozy space without clean air, we suggest adding a purifier to your home.
This blanket has major cuddle potential. It's said to be thick, plush, soft and the perfect wraparound luxury for everyday lounging.
It's OK if you want to show off your tastiest spirits — and we just found the perfect cart to do it. It has three tiers, wheels for easy transporting and a lovely rustic look.
A full-size mirror can work wonders to open up a space and even make it appear larger. But they are notoriously expense decor pieces. Luckily, we found an arched option on Amazon for under $50 ahead of Prime Day.
There's nothing like enjoying a night in working on one of Lego's masterful builds. But this one doubles as a floral-like decor piece that you can pair with a vase your already have at home!
You don't need an expensive TV to experience good entertainment! This projector allows you to stream your favorite content anywhere in your home. (Perfect for sleepovers!)
These bestselling lamps are an easy way to brighten up your space, without having to mess with your home's wiring. They are battery operated, easy to install and are fully customizable, per the brand.
When you need some extra space for your most luxurious blankets and pillows, this storage ottoman will come in handy. Plus, it offers a place to lift and rest your feet!
Explore new music and today's biggest hits, or listen to your favorite songs the good 'ole fashioned vinyl via this Bluetooth record player. Score 22% off ahead of Prime Day!
Your living room's light can make all the difference to the vibe it gives off. Take control of the ambiance with these sleek floor lamps, which offer several color temperatures and brightness levels, and can also be controlled via a step switch or remote.
Putting together a home gallery can be rather difficult for. the indecisive. This wall art set makes it 10-times easier with a collage of prints — available in a range of designs.
An accent rug needs to be as soft and cozy as it is nice to look at, and this Amazon's Choice shag rug checks all the boxes. The brand says it features a plush microfiber material and has a non-slip design.
Is this the perfect reading chair? All signs point to yes: Arched backrest, high-density foam, soft chenille fabric and oversized design.
We can see this loveseat sofa becoming the focal point of any living space. It's the perfect size for smaller apartments or guest rooms, and features corduroy fabric for a comfy, soft-to-the-touch feel.
There is nothing cozy about a dirty floor. But you know what is? Picking up the dirt and debris on your floor without having to lift a finger with this robot vacuum.
Right now, you can score a Fire TV for 25% off — just in time for watching your comfort shows and movies this season.
Customers seem to really love this modern modular sofa, that's also an Amazon's Choice pick. "The plush corduroy fabric feels incredibly soft and cozy, and the beige color is a perfect neutral that blends well with any decor," says one five-star reviewer. "It truly lives up to the “cloud” description — super deep seats and comfy cushions that you can sink into. Great for lounging, napping, or even working from home."
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How we chose
We meticulously combed through thousands of products on sale during Amazon Prime Day 2025 to determine the absolute best Prime Day travel deals during the four-day event, while identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
