It's never too early to get ahead of the season of gifting (and deals). Thankfully, Amazon's highly anticipated fall shopping event, Prime Big Deal Days, is finally here and we're looking forward to getting ahead of our holiday shopping. During the 48-hour deals window, you can expect to find the best discounts around on everyday essentials and holiday goods — and we bet you are, too.
But what's exactly on sale for Prime Day? And what's going on with the new changes to Amazon Prime's membership program? Here's everything we know.
When is October Prime Day 2025?
Amazon Prime Day is technically in July. However, "October Prime Day," labeled by the retailer as Prime Big Deal Days, is officially back this fall. This year, the 48-hour shopping event runs through Wednesday, Oct. 8, with deals running through 11:59pm PST.
Like July Prime Day, Amazon's fall sale event offers major discounts across multiple popular categories, from home to beauty. Here are the deals we're loving so far.
Best October Prime Day home deals
You deserve a good cup of coffee. Whip up a cafe-inspired latte, match and more with this trusty milk frother wand. According to reviews, it's simple-to-use and easy-to-clean.
It's almost that time again to start switching your wardrobe for the next season. These vacuum storage bags will keep your off-season garments tucked away without taking up space.
A good night’s rest starts with your bedding. As you’re heading back to routine, upgrade your bedding with the pick above, which is made with 100% soft, polyester microfiber.
Stock up on all of your favorite seasonal scents while Yankee Candles are on sale for 40% off.
There’s never a bad time to have good batteries at the ready. This set has both AAA and AA batteries so you can stay fully charged and secure.
Best October Prime Day beauty deals
Deal alert: This already affordable lip liner is less than $1. You can grab one in every color — there's 18!
You’ll get two packs of these bestselling makeup wipes for under $10 during Prime Big Deals Day.
The brand claims that this mascara provides volume and length with its infused bamboo extract ingredients.
L'Oreal Paris' Infallible Skin Ink Concealer has a lot of 'proofs': It's water-proof, sweat-proof, and even humidity-proof. That might be a mouthful, but we aren't complaining!
Save nearly 40% on these popular K-Beauty toner pads, which are formulated with AHA and BHA ingredients for gentle exfoliation.
Best October Prime Day fashion deals
This shopping event is a great time to stock up on basics, and you can score this No.1 bestselling fitted long-sleeve shirt for under $10.
Jeans for $15? You'll want to stock up on these bestsellers from Amazon Essentials for the fall season.
Save on one of the biggest shoe trends of the fall with these nostalgic suede clogs, featuring a cork footbed for a customized fit.
It might not feel like it, but fall is already here. Prep for the season with a classic denim jacket to layer when the weather is brisk, such as this discounted pick from Levi's.
Best October Prime Day tech deals
This smart light bulb can be controlled through Alexa devices and through an app, allowing you to dim your lights, set timers and routines.
Apple AirTag
It's always a good idea to get an AirTag, especially if you have luggage, pets, or any important items you want to keep track of. From passports to kids' backpacks, there are so many options for what you can attach an AirTag to for peace of mind to make sure nothing is lost or stolen.
Making some last-minute trips? Make sure you and your crew never run out of battery with this portable charger. It has multiple outputs to connect up to four devices at once.
Ditch the blaring alarm — this sunrise alarm clock gently wakes you up with calming light and sound. You can even use the alarm clock as a sound machine and nightlight for a peaceful night's rest, too.
Apple AirPods are constantly a favorite amongst our readers (and the Shop TODAY team), regardless of the time of year. Grab the top seller for you or a special someone while it is over 30% off.
Can I share my Prime membership?
Amazon recently announced that it will be making changes to the Prime Invitee Program. It'll be replaced with Amazon Family, thereby making it harder to share your membership with family members who do not live in the same household. As of Oct. 1, Amazon Prime users will no longer be able to share their account with members of their family unless they are confirmed members through Amazon Family and are confirmed to share the same primary address.
Any family members who want to utilize the benefits of an Amazon Prime membership but do not live at the same address will need to create their own Prime account starting next month.
Previously, Amazon allowed Prime account holders to share the benefits of free two-day shipping to more than one address, which will no longer be available. Instead, those outside the home will need to sign up for a membership of their own.
What is Amazon Family?
Amazon Family is the newest sharing option for Prime users, which allows members to add one other adult, up to four teens who were added before April 7, 2025, and up to four profiles for children.
The additional adult in the family will also be required to add their payment method, and the primary account holder will be notified if any payment methods change for security purposes.
Some of the benefits of Amazon Family include:
- Fast and free delivery on Prime-eligible items
- Access to exclusive Prime events and deals
- Prime Video (with ads)
- Prime Reading
- Digital content such as audiobooks, eBooks, games, and more
Frequently asked questions
As of late, anyone can join Prime for $14.99 or $139 for an annual membership, per Amazon. However, eligible customers can sign up for a free 30-day trial here.
If you're a young adult and/or higher education student (regardless of age), you can experience Prime for a six month trial at amazon.com/joinstudent. Qualifying government assistance recipients can also get Prime at a discounted rate of $6.99 per month when they sign up.
During Prime Big Deal Days last year, the Amazon sales event saw similar discounts as July Prime Day, with deals across luxury beauty, popular tech (Kindles, Apple AirPods) and more. So far, we're seeing major deals on over 350,000 products across the retailer.
The history of Prime Day goes back to July 2015. That year marked Amazon's 20th birthday. In celebration of the retailer's anniversary, Prime Day was born to honor Prime members, per Amazon.
When the global shopping event first launched, it was held over 24-hours. Traditionally, Prime Day has evolved to a two-day sale, but July 2025 marked the first time Amazon hosted the event over four days.
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Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products out there. We searched through the best early deals available on Amazon that fit our criteria, such as high star ratings, credible reviews and our personal experiences with the brands or products.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their lives better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
The Flat Lay Co. Flat Lay Makeup Bag
The Flat Lay Co. Flat Lay Makeup Bag