How one brand launched a hand sanitizer to help give back

The first batch sold out in a week — but now it's back in stock.
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By Jillian Ortiz

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Hand sanitizer has become increasingly hard to come by in the wake of the coronavirus. Some people are turning to homemade formulas, while some companies are shifting focus and using their resources to create new sanitizing products.

In an effort to help meet the current demand, clean beauty brand Vegamour just launched a new hand sanitizing spray. The organic formula contains 75% isopropyl alcohol, which is above the CDC recommendation of 70% for hand hygiene.

Vegamour Hand Sanitizer Spray

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Vergamour's initial batch of hand sanitizers sold over 20,000 bottles in the first week, and now it's back in stock in a larger six-ounce size.

Stephanie Pao, senior director of marketing at Vegamour, told Shop TODAY the brand decided to step up to the plate once it realized it had the necessary resources.

"As a company in the beauty industry with a focus on wellness, we had the capability to partner with our incredible manufacturers and suppliers to quickly formulate and produce a moisturizing hand sanitizer with organic ingredients and it seemed like the right time to get something out to our customers and our communities that they were desperately looking for," Pao told us.

You can order up to three of the spray bottles at once, and your order will benefit more than just your hands. For each purchase, the brand will donate 20% of the proceeds to the Restaurant Workers' Community Foundation, which the brand says "provides aid to organizations leading on-the-ground efforts in the restaurant community and has established a relief fund for restaurant workers facing economic hardships or health crises as a direct result of COVID-19 health crises."

Like all of the other products from the brand, which is known for its hair and lash serums, this hand sanitizer is 100% vegan and cruelty-free. Its high concentration of isopropyl alcohol contributes to its antimicrobial, antifungal and antibacterial properties, which is balanced by moisturizing ingredients such as aloe vera and marula oil.

With an initial release date of April 6, the brand notes that this is the fastest product launch it has ever taken on.

"We are fortunate to have an amazing team and manufacturing partners who were able to run with this idea and execute it very quickly," Pao told us. "While we have never launched a product so quickly, it was a new and rewarding challenge that I think the whole team learned a great deal from."

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