With below-freezing temperatures, icy roads and nonstop shivers across the country, February can feel especially brutal. Bone-chilling mornings, slippery sidewalks and endless layers have already made the month a true test of winter endurance.
While many can’t wait for the season to come to an end, Jenna Bush Hager reminds us that February is not just about surviving the cold, it's also about celebrating it. With the big games kicking off, we get to cheer on incredible athletes and embrace the excitement of the season. Even if you're not in Milan, you can still enjoy the competition and the winter energy from the comfort of your own home.
After all, February may be cold, but it's also the perfect time to make memories — whether that means cracking open the latest Read with Jenna pick, "One & Only" by Maureen Goo, or shopping Jenna's favorite snow-ready finds. It's time to turn chilly days into something worth celebrating.
Jenna's Bookshop - February 2026
Not only is this beanie warm and stylish, it’s also the perfect cold-weather accessory as Americans compete in the big games. Easy to throw on and effortlessly chic, it keeps you comfortable while showing your team spirit all winter long.
This scarf is a standout. More than just warm, it’s a true statement piece that elevates everything in your winter wardrobe. With bold colors and a nostalgic throwback style, it pairs beautifully with casual layers, sleek coats and everything in between.
From playing in the snow to chilly strolls outside, these mittens keep your fingers warm while adding a cute pop of red, white and blue to your look. Pair them with the matching Tuckernuck hat and scarf for a complete cold weather set.
This zip-up is the perfect addition to your closet to subtly show support for your favorite team. With a red and blue stripe detail, it lets you celebrate incredible athletes without going over the top, and it transitions seamlessly into spring as an easy layer you’ll keep reaching for.
This waterproof link-chain necklace features the iconic Italian hand pendant. Also known as the Mano Cornuta, or “Horned Hand,” the symbol traces back to ancient Italian tradition and is believed to protect its wearer from the Evil Eye and negative energy. With the big games taking place in Milan, it's a meaningful nod to Italian heritage.
This is another beautiful link-chain necklace featuring the Italian horn symbol, also known as the cornicello. Long associated with protection, strength and good fortune, this timeless charm has been worn for generations to attract prosperity and positive energy.
This stylish, thin rice bead necklace adds a fashionable flair to any outfit. While its design is delicate, its meaning runs deep. Paying homage to rice, an Asian food staple that symbolizes wealth and good health, this piece represents good fortune and prosperity. It’s a meaningful accessory to wear for yourself and to send positive energy to your favorite athletes, too.
Check out these stunning chopstick earrings that are the same style that figure skater Emily Chan will be wearing in Italy, the brand shares. Sleek and eye-catching, they bring a chic, fashion-forward twist to any look and are the perfect way to show personality in your everyday style.
While these earrings are simple and sleek, their triangular shape carries meaningful symbolism, representing change, balance and forward momentum. They’re an ideal piece for everyday wear or a thoughtful gift for any aspiring athlete, as the triangle’s balance signifies harmony, focus and strength to encourage peak performance.
More Sonia Hou earrings seen on TODAY with Jenna & Sheinelle:
- Sonia Hou Trill 2-Way Convertible Stud Earring Jackets, $69.99
- Sonia Hou Puffy Heart Stud Earrings, $79.99
- Sonia Hou Sparkle Star Stud Earrings, $59.99
With temperatures this low, you’re bound to do some serious lounging, so don't settle for basic blankets. This plush, heated throw steps up your relaxation game with three adjustable heat settings, delivering warmth to help fight off any unwanted chills.
Have fun in the snow with this inflatable sled that turns your driveway or neighborhood hills into a snowy runway. Designed to fit up to two riders, you and your little one can slide down together in style. It also features a durable rubber base for extra stability.
And, because every Barbie needs her Ken, keep the fun going with this Hot Wheels sled. With a weight capacity of up to 200 pounds, it’s great for kids and sturdy enough for adults, too. Just sit back and enjoy the air-cushioned ride as you help bring your little one’s sledding dreams to life.
More winter must-haves to shop
Don’t just settle for basic snowballs. These clips let you create fun, creative shapes in the snow, making playing in the snow even more exciting. With playful designs, these encourage more creativity, more fun and more imagination. You can finally get perfectly-shaped snow creations, without freezing your hands off!
Bring the memories of a snow day into your home, minus the cold. This candle is made with a natural soy wax blend, premium cotton wicks and a custom blend of fragrance oils designed to burn both clean and evenly. Light it up to fill your space with a cozy, nostalgic scent that makes winter days feel comforting.
If you want something that quietly shows your team spirit without feeling over the top, this sweatshirt is a perfect pick. It’s subtle enough to wear day-to-day but still shows your excitement for the games. Whether you’re curled up on the couch or cheering loudly from your living room, this piece is perfect for layering, and you’ll reach for it again and again.
Complete the full set with these cotton sweatpants. Featuring a cozy fleece lining, an internal drawstring for the perfect fit and options for both short and long legs, they’re ideal for lounging at home, cheering on the games or heading out for a winter walk.
"This is perfect for those who forget to wear sunscreen everyday," former production coordinator Camryn Privette previously raved. "It's a moisturizer and SPF all in one that's super hydrating for those with normal to oily skin types. I really love the formula for winter skin and I can't recommend it enough."
Add an elevated touch to your space while showing love for your favorite team with this statement pillow. It’s a great decor piece for watch parties, a thoughtful gift for any aspiring athletes in your life and an easy way to refresh your living room during game time. When the season wraps, pull it back out for the Fourth of July to keep the festive spirit going.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Jenna Bush Hager.
- Jenna Bush Hager is an author, journalist and the co-host of TODAY with Jenna & Sheinelle. She joined TODAY as both a correspondent and contributor in August 2009.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds that are worth shopping, according to our high standards.
How do you add Shop TODAY as a Preferred Source on Google?
Google’s new Preferred Sources feature allows users to manually select their favorite publishers and news outlets for a more customizable experience tailored directly to the reader. Once you’ve opted to receive our content, you’ll begin seeing more of our recent and trending articles displayed within your Top Stories news feed.
The easiest way to add us as a preferred source is to click here and type in “TODAY.com.” Once the box is checked and you’ve refreshed the page, Shop TODAY content will start appearing in your feed.
How we chose
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. These items were independently chosen by members of the Shop TODAY team along with Jenna Bush Hager.
