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This shampoo with 58,000 reviews saved my hair — and it's on sale today only

Just in time for summer, this shampoo and conditioner set brought my hair back to life.
Katie Jackson showing her hair after using vinegar shampoo and conditioner
Courtesy Katie Jackson
/ Source: TODAY

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As a kid, all I cared about when it came to shampoo was that it was tear-free and smelled good. As an adult, my list of musts is almost as long as my long hair.

For starters, I want a shampoo made with natural ingredients and without sulfates, silicones and parabens. Next, I need something that brings my dull, dry hair back to life and makes it so soft people can't resist wanting to touch it.

Fortunately, I found an apple cider vinegar shampoo that meets all of my needs — and more. And it's on sale for a limited time on July 1, 2021.

Wow Apple Cider Vinegar Shampoo and Hair Conditioner

I'm wowed by the 58,000 global ratings

Pantene-Who? My new shampoo comes from Wow Skin Science. If you've never heard of the brand, that's OK. I hadn't either. Still, there are thousands of people using it and clearly loving it.

In addition to having more than 14,000 reviews, Wow's Apple Cider Vinegar Shampoo and Hair Conditioner Set has earned a four-star average rating. It is also currently the ninth bestselling item on Amazon's list of Best Shampoo and Conditioner Sets. It doesn't seem cheap with its regular $35 price tag — now slashed to under $20. However, it comes with a 16.9-ounce bottle of shampoo and a 16.9-ounce bottle of conditioner, which can last up to six weeks or longer if you use it twice a week. The best part? Both the shampoo and conditioner are suitable for all hair types.

I'm wowed by the formula

Katie Jackson / TODAY

To say this shampoo is an outlier in an industry where chemicals are king would be an understatement. Wow's biggest point of differentiation is the fact it doesn't contain typical shampoo ingredients like parabens, silicones or sulfates. Instead, the formula includes raw apple cider vinegar, spring water from the Himalayas and vitamin B.

If apple cider vinegar sounds too harsh for your locks, just know that it doesn't strip your hair; it strips away the buildup of products and pollution in your hair. It has even helped with skin conditions like one reviewer's psoriasis. To me, the shampoo smells less acidic than apple cider vinegar, sort of like unsweetened apple juice. It's not exactly pleasant, but it's not unpleasant either.

Katie Jackson / TODAY

The conditioner's key ingredients are virgin coconut oil, avocado oil, almond oil and argan oil (the oil I swear by for fixing frizz and flyaways). It also smells divine, reminding me of the Warm Vanilla Sugar products from Bath & Body Works.

Finally, I'm wowed by the results

Katie Jackson / TODAY

My biggest hair problem is dryness. I live in Montana, which is an extremely dry state, so my hair becomes very brittle.

According to the shampoo directions, it's best to leave it on for five minutes so that the apple cider vinegar has time to "detox" your hair. The conditioner only needs about three minutes, unless you're going for the "enhanced effect," which would require you to leave the product in for about 10-15 minutes. Since I'm always on the go, I usually go with the quicker option. (That's why I love this 10-second blowout in a bottle.)

Katie Jackson / TODAY

Even with an abbreviated shower, my hair feels and looks healthier than ever before. I'm even using less dry shampoo because my roots aren't as oily. I'm also noticing less breakage, especially where I tie my hair back.

Don't get me wrong: I'm still in need of a trim for my split ends. But for now, I'm more than happy with my Wow.

This story was originally published on January 5, 2021.

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