In the era of Instagram and TikTok, staying up-to-date on the latest trends is practically a full-time job. From the "it" bag of the season to the latest cult-loved water bottle, there seem to be more viral products emerging every day.
Luckily, the Shop TODAY team keeps a finger on the pulse of what's trending, and we cut through the clutter to spotlight the finds you actually need to know about. To share our favorite viral products, Shop TODAY contributor Chassie Post stopped by Studio 1A with a few picks that the internet has been loving lately. From a hair oil that'll tame frizzy manes to a travel-friendly mini iron to bring along on your next trip, you're going to want to add these must-haves to your cart. After all, they went viral for a reason!
To shop all of these Amazon trending products, just keep scrolling.
Seen on TODAY | More Amazon trending products | Sign up for SMS | Meet the expert | How we chose
Trending products seen on TODAY
Large Expandable Suitcase
Editor’s note: Our pick has sold out, but we found a similar option below.
This durable, convertible suitcase gives you three pieces of luggage in one for under $100 — just expand or collapse, depending on the size suitcase you need. According to Post, you can simply unzip to transform it from a water-resistant carry-on duffle to a medium-sized or even large-sized suitcase. When it's not in use, the brand says it collapses down to under six inches, making it a great option for apartment-dwellers or folks with limited storage space.
HanKe Expandable and Collapsible Luggage Bag
This collapsible bag features two compartments and comes in three colors. You can expand it to full capacity and use it as a suitcase or collapse it and use it as a carry-on.
Brynnl Portable Handheld Iron
This mini travel iron and steamer is small but mighty, Post says. It heats up in about 60 seconds and can be used without an ironing board to smooth crumpled fabric on-the-go. Post suggests packing it in your suitcase when traveling or throwing it in your bag and taking it to work so you "never have to deal with wrinkles again."
Editor’s note: Our pick has sold out, but we found a similar option below.
Quuejenl Mini Portable Steamer Iron
Verb Ghost Oil
People are very passionate about this viral, travel-friendly hair oil, and Post is one of them. The brand says that this formula is designed to hydrate, fight frizz and enhance shine up to 75%, all while protecting from heat damage. Post suggests using two to three drops on wet or dry hair, running your fingers from mid-lengths to ends to tame everyday flyaways or applying from the root to get that trendy slicked-back hair look.
Spatty Daddy Makeup Spatula Set
Post calls this beauty hack one of those "why didn't I think that" inventions. Meet the "Spatty" — a genius makeup spatula designed to help you get every last drop of face cream, foundation or other cosmetics stuck at the bottom of the jar or bottle. The brand says it can scrape up to 25% more product — that's 1/4 of each of your favorite products that you'd otherwise be tossing out. For under $10, this set comes with both a six-inch and a 12-inch spatula.
Dream Pairs Tweed Platform Sneakers
Looking for a fabulous, comfy pair of shoes you can dress up or down? These trendy sneakers, which start at under $30 but look way more expensive, do the trick. The platform gives you a bit of lift without weighing you down, and the tweed, faux leather and suede accents add fashionable touches to make them stand out in a sea of white sneakers. Plus, the style comes in wide sizes, too.
Automet Half Zip Pullover Sweatshirt
This modern half-zip pullover was trending earlier this month on Prime Day. The cotton blend sweatshirt feels surprisingly substantial and keeps its shape for a comfortable yet polished look. Available in over 30 colors and sizes up to XXL, our editors never want to take it off.
"Can personally attest, it’s ridiculously cozy (and [I'm] obsessed with the thumb holes)," adds senior SEO editor Jess Bender.
More Amazon trending products
Connoisseurs Premium Edition Fine Jewelry Cleaner Solution
When was the last time you cleaned your fine jewelry? If it's time to give your rings, earrings and more a little TLC, this under-$10 cleaner works on diamonds, gold and more gemstones to keep your precious pieces in their best condition.
Safer Home Indoor Plug-In Fly Trap
When the weather cools down, the bugs try to come inside, but this plug-in insect trap can help you get rid of those uninvited house guests. This 24/7 trap, which doesn't use any chemical insecticides, has over 30,000 ratings on Amazon and works immediately to attract and trap fruit flies, moths, gnats, and more, per reviewers.
Cleverfy Shower Steamers (Set of 6)
Just in time for fall, these award-winning shower steamers are trending again as a great way to infuse some self-care into your routine. Simply place a puck in the corner of your shower, let it dissolve slowly to release steam, and breathe in deeply to reap the aromatherapy benefits.
Bio-Oil Skincare Oil
Dry fall and winter skin is no match for this bestselling body oil. The non-greasy moisturizer is a longtime editor favorite and can even help reduce the appearance of scars and stretch marks over time.
Crz Yoga Thermal Fleece Lined Leggings
Leggings are a mainstay in our wardrobe year-round, but when the temperatures start to drop, we find ourselves reaching for our coziest options. These fleece-lined leggings are from a bestselling brand on Amazon and come in dozens of colors.
Chomp Long Handle Wall Cleaner
Cleaning your baseboards, walls and other tough-to-reach areas is no easy task — unless you have this neat tool, that is. It's been making the rounds on "CleanTok," where users are raving about its extendable design and reusable microfiber pads that pick up dust, dirt, debris and more along your window trim, ceiling and elsewhere.
Vera Bradley Cotton Multi-Compartment Shoulder Satchel Purse
The Vera Bradley craze has been having a resurgence this year, and the brand is trending — yes, again! We're spotting some great deals right now, like this floral quilted purse — which is 48% off right now — with numerous compartments, side pockets and a top zipper.
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Meet the expert
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye. To date, her style advice has been featured in numerous publications such as The New York Times, Marie Claire, House Beautiful, Domino Magazine and more.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
