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NFL dads style their daughters' hair in Pantene campaign to boost girls' confidence

A new series of videos launched by Pantene's "Strong Is Beautiful" campaign to help girls features NFL players trying to style the hair of their daughters.
/ Source: TODAY

You don’t have to be a football fan to admire these NFL players. Just a few seconds watching these big guys go soft around their daughters — while trying to style their hair with the same finesse used to handle footballs — will melt your heart.

As part of its "Strong Is Beautiful" campaign aimed at helping girls build their confidence, Pantene released a series of new videos Wednesday showing various NFL players accepting the #DadDo hair challenge.

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Spoiler: None of the players show the same mastery they demonstrate on the gridiron.

“My hands get a little bit in the way,” says the Dallas Cowboys' Jason Witten as he fails miserably at creating a ballerina-style bun on his 3-year-old daughter, Landry.

The hair tutorials are intended to highlight the importance of fathers spending one-on-one time with their daughters.

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“Research shows that quality time spent with dads is key in raising daughters who are more self-confident, self-reliant and more successful in school and in their careers,” Pantene said in a news release.

In one of the other Dad-do videos, Pittsburgh Steelers running back DeAngelo Williams wants to know, “Why do they make these barrettes so complicated for guys?” as he tries to create twisted pigtails for his daughter, Rhiya.

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Another video shows Benjamin Watson of the New Orleans Saints scoring big while braiding his daughter’s hair.

“Who knows? Maybe there’s a post-career here,” he says, while his daughter Grace gives the camera a knowing smile.