The Ordinary's foundations had a 25,000-person waitlist

April 11, 2017, 9:51 PM UTC / Updated Sept. 6, 2017, 9:07 PM UTC / Source: TODAY

By Jordan Muto

Finding the perfect shade of foundation can be a struggle. But one company may have cracked the code — if their waitlist is any indication.

The Ordinary, a Canada-based beauty brand under parent company Deciem, launched two new foundations in April in 21 different shades each — for under $10. And if you wanted to try them out, you had to get in line.

The Ordinary foundation has a 25,000 waitlist — Both the Serum and Coverage foundations are creating quite the buzz in the beauty world.The Ordinary

Before the products even went on the market, both their Serum and Coverage foundations had a combined total of more than 25,000 people on the waitlist. Yes, you read that right — that's the size of a small city.

"The Ordinary took steps to shake up the industry, and the demand for the brand (through to the foundations) grew entirely out of the passion, disbelief and word-of-mouth of this very humbling audience, the consumer," wrote Deciem's founder, Brandon Truaxe, in a statement to TODAY.

So what makes these foundations so special?

The foundations come in 21 shades, so you can find the perfect match.The Ordinary

For starters, their prices are certainly alluring. Currently, both foundations retail at $8 on ASOS.

The foundations also offer a semi-matte, breathable finish. "Both foundations promise long-lasting, durable wear and avoid collecting in fine lines," states a press release. "The Ordinary’s unique suspension system allows shades to look so natural that three colors or more will suit most skin tones." With 21 shades and SPF 15, the products are supposed to provide even coverage for a natural look and finish. That sounds pretty perfect if you ask us!

The Ordinary Serum Foundation SPF 15, $8, ASOS