Parents

NFL dads style their daughters' hair in Pantene campaign to boost girls' confidence

You don’t have to be a football fan to admire these NFL players. Just a few seconds watching these big guys go soft around their daughters — while trying to style their hair with the same finesse used to handle footballs — will melt your heart.

As part of its "Strong Is Beautiful" campaign aimed at helping girls build their confidence, Pantene released a series of new videos Wednesday showing various NFL players accepting the #DadDo hair challenge.

RELATED: Dad Braiding 101: Class teaches dads how to braid hair

Spoiler: None of the players show the same mastery they demonstrate on the gridiron.

“My hands get a little bit in the way,” says the Dallas Cowboys' Jason Witten as he fails miserably at creating a ballerina-style bun on his 3-year-old daughter, Landry.

The hair tutorials are intended to highlight the importance of fathers spending one-on-one time with their daughters.

RELATED: NFL fines William Gay, DeAngelo Williams for uniforms publicizing domestic violence, cancer

“Research shows that quality time spent with dads is key in raising daughters who are more self-confident, self-reliant and more successful in school and in their careers,” Pantene said in a news release.

In one of the other Dad-do videos, Pittsburgh Steelers running back DeAngelo Williams wants to know, “Why do they make these barrettes so complicated for guys?” as he tries to create twisted pigtails for his daughter, Rhiya.

RELATED: DeAngelo Williams pays for 53 mammograms to honor mom, who died of breast cancer

Another video shows Benjamin Watson of the New Orleans Saints scoring big while braiding his daughter’s hair.

“Who knows? Maybe there’s a post-career here,” he says, while his daughter Grace gives the camera a knowing smile.

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