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12 reasons to love Target's new activewear line

by Kristin Granero /

It's an exciting month for fitness enthusiasts (and anyone else with an appreciation for brunch-worthy athleisure), as JoyLab, Target's highly anticipated new activewear collection, has officially arrived.

Described by the megastore as their "street-fashion-inspired activewear brand," JoyLab is just one of 12 exclusive brands Target plans to introduce over the course of 2017 and 2018 (and is a sign of what we're hoping are more exciting things to come).

Browse 12 of our top picks from the 76-piece collection, and shop the full range of sleek leggings, supportive bras and sporty tunics and outerwear (there are also gym bags!), available in both regular and plus sizes, at Target stores and Target.com now.

TODAY has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by TODAY. All prices are subject to change and items could sell out based on the merchant’s inventory.

JoyLab Women's Premium High Waist Mesh Leggings, $40, Target (also available in gray)

  Target

JoyLab Women's Premium High Waist Mesh Leggings, $40, Target (also available in gray)

JoyLab Women's Shine Tote Bag, $35, Target

  Target

JoyLab Women's Shine Tote Bag, $35, Target

JoyLab Women's Olive Floral Strappy Back Bra, $15, Target

  Target

JoyLab Women's Olive Floral Strappy Back Bra, $15, Target

JoyLab Women's Flutter Back T-Shirt, $15, Target (available in four shades)

  Target

JoyLab Women's Flutter Back T-Shirt, $15, Target (available in four shades)

JoyLab Women's Plus High Waist Color Block Performance Leggings, $32, Target

  Target

JoyLab Women's Plus High Waist Color Block Performance Leggings, $32, Target

JoyLab Women's Mini Stripe Long Line Crop Top, $17, Target (also available in black)

  Target

JoyLab Women's Mini Stripe Long Line Crop Top, $17, Target (also available in black)

JoyLab Women's Plus Turtleneck Cozy Layering Sweatshirt, $32, Target (available in three shades)

  Target

JoyLab Women's Plus Turtleneck Cozy Layering Sweatshirt, $32, Target (available in three shades)

JoyLab Women's 7/8 Comfort Side Tie Leggings, $30, Target (also available in black)

  Target

JoyLab Women's 7/8 Comfort Side Tie Leggings, $30, Target (also available in black)

JoyLab Women's Plus Asymmetrical Color Block Bra, $22, Target

  Target

JoyLab Women's Plus Asymmetrical Color Block Bra, $22, Target

JoyLab Women's Sleeveless Layering Hoodie, $20, Target

  Target

JoyLab Women's Sleeveless Layering Hoodie, $20, Target

JoyLab Women's Plus Bomber Jacket, $47, Target

  Target

JoyLab Women's Plus Bomber Jacket, $47, Target

JoyLab Women's Plus Polka Dot Sweater with Elbow Cut Outs, $32, Target (also available in black)

  Target

JoyLab Women's Plus Polka Dot Sweater with Elbow Cut Outs, $32, Target (also available in black)

Looking for more Target fashion? Check out Today Style's picks from Target's new fall collection!

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