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What makes a cream, spray, lipstick or powder stand out above the rest? That's the question 22 beauty experts (including TODAY's Hoda Kotb!) asked themselves while testing hundreds of products for Redbook's annual Beauty MVP Awards.
Victoria Kirby is beauty director at the magazine and joined TODAY Monday to share five of her favorite beauty buys that'll make your daily routine faster, better and easier.
Best body lotion
Curel Rough Skin Rescue — $7.99
This fragrance-free lotion won over everyone who tried it! The lactic acid helps strengthen skin so that it's less prone to dryness and works to soften dry elbows and knees, scaly elbows or even smooth bumpy "chicken skin" on arms.
Best booster for shiny hair
Nexxus New York Salon Care Oil Infinite Nourishing Oil — $17.99
We've found the perfect product to cure this season of frizzy hair. This blend of oils includes buriti, sweet almond and macadamia will help control textured hair all summer long.
Best sheer lipstick
Lancome Shine Lover Vibrant Shine Lipstick — $25
Nervous about pulling off a bold lip color? This transparent lipstick makes it simple. Choose any shade of the 19 colors offered — you can't go wrong!
L'Oreal Paris Voluminous Butterfly Intenza Mascara — $8.99
This mascara brush make look strange, but the asymmetrical shape is exactly what helps fan out your lashes, separating and coating each one as you comb through. (Major volume alert!) Also, the formula doesn't flake to keep your lashes looking lush all day.
Best anti-aging serum
Clinique Smart Custom Repair Serum — $59.50
Don't let the higher price point scare you! Kirby says that this serum is one of the most interesting on the list and you use a very little amount in each application. Why is is it so special? It's jam packed with ingredients like vitamin C to treat dark spots and unevenness, peptides to crank up collagen and fade lines, emollients like squalene and glycerin, and algae, cucumber and licorice to soothe inflammation. Worth the price tag!