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Paris Hilton isn't a blonde anymore — see her new look!

Is this the biggest hair transformation of 2017? Paris Hilton said goodbye to her blond hair and debuted new, dark brown strands.
/ Source: TODAY

Paris Hilton, is that you!?

Hilton has been a blonde since, well, forever, but she's recently said goodbye to her trademark platinum hair. She debuted dark locks on Instagram over the weekend with the hashtag #BrunettesHaveFunToo.

Hilton, 36, shared a second peek at her chocolate brown strands, accessorized with a black hat, choker, sunglasses and her teacup Chihuahua, Diamond Baby.

Hilton has long been one of the most famous blondes around, so it’s taking us a second to get used to the new look — but the deep, chestnut color really works with her skin tone!

We’re not 100 percent sure if Hilton has permanently said goodbye to her legendary platinum locks; when a celebrity makes such a drastic hair change, they’re often trying out a temporary look.

But if the change is for good, it would truly be the end of an era.

See her past looks:

She rocked her trademark platinum tresses at the MTV Movie awards in 2004.

Paris Hilton hair
Hilton owned her platinum waves at the 2004 MTV Movie Awards.Getty Images / Getty Images

Hilton lost several inches but kept her classic blond shade for a fashion event in 2005.

Paris Hilton's hair
Hilton opted for a blond bob in 2005.Getty Images / Getty Images

The heiress added drama to her subdued lob with a striking fascinator for the launch of her perfume, "Can Can," in London.

Paris Hilton's hair
Hilton pulled off this fascinator in 2008 by keeping her lob sleek and simple.Getty Images / Getty Images

Hilton payed homage to another legendary blonde at a fragrance launch party in 2010.

Paris Hilton's hair
Hilton channeled the most famous blonde of all time, Marilyn Monroe, at a launch for her "Tease" fragrance in 2010.Getty Images / Getty Images

Hilton opted for a warmer shade at a gala in 2017.

Paris Hilton's hair
Hilton swept her blond locks into an elegant updo for a gala in Cannes, France on May 25.Getty Images / Getty Images

By the following week, she had completely transformed her look to her current, gorgeous brunette shade.

Paris Hilton's hair
Hilton stepped out with her new brunette strands on June 3.Getty Images / Getty Images

In Hilton's own words ... that's hot!

Looking for a new 'do, but don't want to loose length? These long hairstyles inspired by celebrities are a great source of inspiration.