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Paris Hilton isn't a blonde anymore — see her new look!

Is this the biggest hair transformation of 2017? Paris Hilton said goodbye to her blond hair and debuted new, dark brown strands.
/ Source: TODAY

Paris Hilton, is that you!?

Hilton has been a blonde since, well, forever, but she's recently said goodbye to her trademark platinum hair. She debuted dark locks on Instagram over the weekend with the hashtag #BrunettesHaveFunToo.

Hilton, 36, shared a second peek at her chocolate brown strands, accessorized with a black hat, choker, sunglasses and her teacup Chihuahua, Diamond Baby.

Hilton has long been one of the most famous blondes around, so it’s taking us a second to get used to the new look — but the deep, chestnut color really works with her skin tone!

We’re not 100 percent sure if Hilton has permanently said goodbye to her legendary platinum locks; when a celebrity makes such a drastic hair change, they’re often trying out a temporary look.

But if the change is for good, it would truly be the end of an era.

See her past looks:

She rocked her trademark platinum tresses at the MTV Movie awards in 2004.

Hilton owned her platinum waves at the 2004 MTV Movie Awards.Getty Images / Getty Images

Hilton lost several inches but kept her classic blond shade for a fashion event in 2005.

Hilton opted for a blond bob in 2005.Getty Images / Getty Images

The heiress added drama to her subdued lob with a striking fascinator for the launch of her perfume, "Can Can," in London.

Hilton pulled off this fascinator in 2008 by keeping her lob sleek and simple.Getty Images / Getty Images

Hilton payed homage to another legendary blonde at a fragrance launch party in 2010.

Hilton channeled the most famous blonde of all time, Marilyn Monroe, at a launch for her "Tease" fragrance in 2010.Getty Images / Getty Images

Hilton opted for a warmer shade at a gala in 2017.

Hilton swept her blond locks into an elegant updo for a gala in Cannes, France on May 25.Getty Images / Getty Images

By the following week, she had completely transformed her look to her current, gorgeous brunette shade.

Hilton stepped out with her new brunette strands on June 3.Getty Images / Getty Images

In Hilton's own words ... that's hot!

Looking for a new 'do, but don't want to loose length? These long hairstyles inspired by celebrities are a great source of inspiration.