Want in on the Vera Bradley Revival? Target Has Deals up to 80% off the Iconic Bags

Score duffels, totes, backpacks and more — starting under $20.
Vivian Le / TODAY; Target

As professional deal hunters, we love finding an under-the radar sale — especially ones that feature steep discounts on iconic brands. Luckily for us, Target has an entire section of Vera Bradley and Vera Bradley Outlet deals right now, featuring styles up to a whopping 80% off.

Vera Bradley has been famous for its whimsical printed cotton totes, duffels and wallets for decades, and many savvy fans turn to the brand's Outlet for exclusive deals and patterns at a lower price point. Whether you're shopping for a seasonal handbag or eyeing a fresh weekender for upcoming travels, this sale is worth checking out.

In the small accessories department, we're eyeing an eyeglass case, ID cases and even a hair tool cover (which makes packing your curling and flat irons easy, even if they're still hot) for as little as $15. The hidden sale also has steep discounts on belt bags, weekenders, duffels and even a carry-on suitcase, in a mix of iconic patterns and timeless neutrals. Score our favorite picks below!

Vera Bradley deals at Target

Vera Bradley Outlet Cotton XL Travel Duffel

Some may say the duffel is making a major comeback, but we don’t think it ever went away! If you never hopped on the trend before — or are just in need of an upgrade — score this iconic bag for a whopping 70% off.

Vera Bradley Outlet Lighten Up Zip ID and Lanyard

This tiny wallet is a practical buy for storing your cash, cards and coins on the go. With an ID window, key ring, a complete zipper closure on the exterior and a detachable lanyard, you can keep your VIP items safe.

Vera Bradley Outlet Cotton Double Eye Case

Never let your glasses (or sunglasses) go missing again with this soft case that can hold two sets of frames. The slip pocket can also be used to store pens, pencils and planner tools, according to the brand. Score one for nearly 50% off!

Vera Bradley Nylon Blake Crossbody Bag

Available in five colorways, this nylon crossbody is compact and easy to carry — ideal for those days when you want hands-free convenience.

Vera Bradley Outlet Cotton Lunch Crossbody Bag

Give your everyday lunch a refresh with this sweet printed lunch bag, currently 70% off. It’s easy to carry, but structured enough to protect your snacks, per the brand. It’s also machine washable.

Vera Bradley Outlet Cotton Curling and Flat Iron Cover

If you've ever been known to shove your hot hair tool into your bag at the last minute, consider this quilted cover. With a heat-resistant lining, it will protect your hot tool on the go.

Vera Bradley Outlet Ripstop Essential Packing Cubes (Set of 3)

If you're plotting spring travel, packing cubes are a worthwhile buy, as they allow you to stay organized on the go. This set of three boasts a cute floral pattern and is 70% off!

Vera Bradley Nylon Astoria Shoulder Bag

This shoulder bag is the perfect accessory for casual days when you still want to feel pulled together. Score it while it's $100 off!

Vera Bradley Outlet Faux Leather Medium Crescent Sling Crossbody Bag

Belt bags are having a moment Vera Bradley is in on the trend! This modern day fanny pack comes in 10 different colors and patterns, and is now 60% off.

Vera Bradley Outlet Ultralight Essential Large Backpack

Whether you need a new backpack for the next back-to-school season or are just looking for a supportive everyday bag, this ultralight option is our top pick. Not only does it come in 12 different colors and patterns, but it’s 70% off.

Vera Bradley Outlet Ultralight Essential Lay Flat Travel Organizer

If you always seem to be rummaging around for cosmetics, cords or credit cards, this travel organizer is for you. It features three zip compartments, packs flat in your bag to save space and is currently 70% off — so you may want to grab a few!

Vera Bradley Outlet Ultralight Weekender Travel Bag

This stylish patterned travel bag just so happens to be 70% off! It’s spacious enough for a weekend trip, but also features a trolley sleeve to slip over your suitcase for extended stays.

Vera Bradley Outlet Cotton Travel Tote

A classic cotton tote will never go out of style, and we love this zip closure option to keep all of your belongings secure. No more digging endlessly through a dark hole either because this pick has several pockets inside to keep you organized.

Vera Bradley Outlet Hardside Spinner Suitcase (26 Inch)

Travel in style with this hard shell spinner suitcase that's currently 70% off. Inside it features a zip compartment divider on the left side, compression straps on the right and a mesh pocket to keep all of your essentials in sight and within reach.

How we chose Vera Bradley deals

The Shop TODAY editors and writers search the internet to find the best products and sales out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers. We also consider factors like shopper feedback and high discount levels. Learn more about Shop TODAY.

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