Our editors are always keeping an eye out for new launches from brands and retailers we love, so when Target drops something fresh, we’re the first to know about it. In recent weeks, the retailer has been rolling out new and noteworthy finds across categories, so just in time we collaborated with Shop TODAY contributor Chassie Post to share her favorites, from fashion and beauty to home and beyond.
The lineup includes a transitional-weather shrug from activewear brand All in Motion, a trendy tote that looks far more expensive than its $25 price tag and a portable car refrigerator that keeps your food and drinks cool (or warm!) on the go, and is currently 67% off. Plus, she’s got her sights set on GoPure’s new eye-lifting serum designed to depuff and tighten the look of under-eye skin, as well as a hair styling launch from E.l.f. that’s just $6.
Shop Post’s picks below, plus more new and notable Target finds that have our editors’ attention!
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All in Motion Long Sleeve Cotton Balance Cropped Shrug
$30.00
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Wild Fable Carry All Large Tote Bag
$25.00
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Garvee Portable Car Refrigerator (8 Liter)
$75.99
$229.99
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GoPure Instant Eye Lift Serum
$29.99
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E.l.f. Hair 3-in-Wonder Magic Styling Cream Wand
$6.00
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A New Day Refined Ribbed Knit Tank Top
$10.00
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E.l.f. Hair Gloss Mode Treatment Oil
$10.00
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Anker Nano Power Bank with Built-in USB-C Connector
$19.99
$26.99
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Medicube Collagen Night Wrapping Face Mask
$20.99
10 of 22
A New Day Elongated Nylon Top Handle Crossbody Bag
$20.00
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Brightroom Underbed Storage with Wheels and Adjustable Dividers
$25.00
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RoC Retinol Correxion Line Smoothing Triple Face Serum
$28.49
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Universal Thread Women's Betsy Clogs
$29.99
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Hearth & Hand with Magnolia Wine Glasses (Set of 4)
$29.99
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Hearth & Hand with Magnolia Ceramic Mixing Bowls (Set of 2)
$29.99
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Hearth & Hand with Magnolia Round Stoneware Bakeware
$29.99
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All in Motion Tote Bag
$30.00
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Aquasonic Precision Rechargeable Cordless Water Flosser
$34.99
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All in Motion Woven Travel Dress
$40.00
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Hearth & Hand with Magnolia Stoneware Rectangle Bakeware
$49.99
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Oral-B iO Series 3 Electric Toothbrush
$59.99
$89.99
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Hearth & Hand with Magnolia Oversized Rectangle Rattan Woven Blanket Chest
$129.99
According to Post, one of fall’s biggest layering trends is the shrug — yes, they’re back! This pick from Target’s activewear brand, All in Motion, is an easy way to add a little extra coverage without the bulk. It features a cropped, open-front silhouette with long sleeves that cover the arms, shoulders and back, making it perfect for layering over a tank or tee. The soft cotton-spandex blend offers plenty of stretch to move with you, too. With its lightweight feel and versatile design, it’s an ideal pick for transitioning between seasons. And at just $30, it’s an affordable addition to your fall wardrobe.
This Wild Fable tote looks very similar to designer options that can cost nearly $200, but this stylish find is just $25! Available in three versatile hues — burgundy, blue and classic black — it’s an easy everyday catch-all that can take you from the office to the gym and everywhere in between. The leather-like straps give it an elevated look and feel, while the zipper closure and savvy key hook add practical touches. Better yet, Post says it’s “light as air,” so you won’t feel weighed down while you’re on the move. If you’ve been looking to upgrade your everyday tote, this affordable find could be your new favorite.
Next up, Post calls this portable car refrigerator “one of the coolest things I’ve seen in a long time” — no pun intended! And right now, it’s 67% off. Designed for road trips, beach days, grocery runs and on-the-go lunches, this compact cooler holds up to eight liters, or about 12 cans. It can cool contents down to 32 degrees F or warm them up to 149 degrees F, so you can easily switch between hot and cold with the flip of a switch. Plug it into your car’s DC outlet or use the regular AC plug at home. Plus, the convenient locking handle makes it easy to carry your drinks, meal or snacks wherever you’re headed.
If you’re starting to notice signs of missed sleep under your eyes, GoPure (known for its popular neck cream) has a new instant eye-lifting serum designed to visibly depuff and tighten the look of the skin in just five minutes, according to the brand. The formula is powered by a proprietary biotechnology and arctic microalgae, which are designed to improve the appearance of sagging skin while smoothing the look of fine lines and crow’s feet, per the brand. Simply tap a small amount under your eyes, wait five minutes and see the difference. Post notes that the brand’s before-and-after photos are seriously impressive, making this an intriguing pick for anyone looking for a quick, refreshed look. Prices may vary.
E.l.f.’s affordable makeup and skin care products are beloved in the beauty world, but did you know the brand just launched a hair line? This $6 styling solution combines a taming wand with a soft-hold cream to smooth frizz and slick down flyaways, according to the brand. Post says the product even helped tame her cowlick. The lightweight, moisturizing formula provides a soft, flexible hold and applies white before drying clear, making it perfect for on-trend slicked-back styles. Plus, its compact size makes it easy to toss in your bag for quick touch-ups on the go.
More new and notable Target finds
Elevated basics are year-round essentials, but this one is especially perfect for transitioning from summer to fall. Wear it solo while the weather is still warm, then once there’s a chill in the air layer it under a cardigan or jacket.
This hair oil works to smooth strands, strengthen and seal split ends, and offer heat protection up to 450 degrees F, all without making your hair feel greasy, according to the brand. It also boasts fragrance notes of vanilla and peony.
Forget tangled chords. This power bank has a built-in USB-C connector that you can plug directly into your phone for a quick change — no cable required. It’s compact enough to toss into your pocket or bag, making an easy travel companion.
More colors:
Wake up to skin that looks smoother, plumper and revitalized. This mask’s peel-off formula wraps your skin while you sleep, helping to lock-in moisture, so your skin looks refreshed by morning.
Looking for an everyday bag? This crossbody has a classic design and removable strap which can take you from day to night. Plus, it’s only $20!
Brightroom’s popular underbed storage recently got an upgrade with the addition of wheels and elevated leather-like handles. This new option is ideal for storing out-of-season shoes, clothing or even craft supplies and other items, as it features adjustable dividers and a zippered cover for protecting against dust. You can use it under your couch, too.
If you’re looking to simplify your anti-aging skin care routine, this serum combines retinol with hydrating ingredients to target fine lines, uneven texture and dullness. With consistent use, the formula promises to leave your skin looking smoother, firmer and more radiant over time.
Universal Thread’s popular Betsy clogs now come in this fall-ready cognac hue. These easy slip-ons are the kind of effortless shoe you’ll reach for on repeat. Pair them with everything from jeans to dresses for a polished look.
Joanna Gaines’ fall collection for Hearth & Hand with Magnolia line just dropped and it’s full of earth tones. Whether you’re hosting friends or enjoying a quiet night in, these elegant wine glasses add in an elevated touch to any table. Their timeless design makes them just as perfect for everyday pours as they are for special occasions.
Upgrade your kitchen utensils with these charming mixing bowls. They’re sturdy enough for daily baking or meal prep, while the classic design looks beautiful enough to leave out on your countertop.
From bubbling casseroles to baked dessert, this is a kitchen staple you’ll use again and again. You can take it from the oven to the table, making weeknight dinners or holiday meals stylish and easy to prepare.
Whether you’re headed to the gym, office or a travel day, this roomy tote has space for all of your essentials. Its lightweight feel makes it easy to carry, and its neutral color options are incredibly versatile.
Just as water flossers are getting more popular, this highly-rated option dropped at Target! According to the brand, it boasts eight water pressure levels, as well as a rechargeable battery, five flossing modes and a rotating tip.
Equal parts comfortable and put-together, this woven dress is made for premium breathability during long travel days. Its built-in shelf bra and floaty silhouette make getting dressed easy.
According to the brand, this dish is ideal for baking loaves or cakes. And, it’s adorable design makes it perfect for displaying your delicacies. Even better, it’s dishwasher and freezer-safe.
Want to refresh your nighttime routine for fall? This toothbrush caught our attention with its pressure sensor and various brushing modes. Even better, it’s currently 33% off!
Ahead of fall, up your throw blanket storage with this rattan chest. It features a handcrafted woven design that will add natural texture to your space, per the brand. Plus, the lid ensures that what’s inside is neatly hidden from sight.
How we chose new and notable Target finds
We consulted Shop TODAY contributor Chassie Post, as well as the Shop TODAY editorial team, for items that are editor-approved based on theme, style and seasonality. To round out the list, we also considered items with high customer ratings.
For sponsored content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
Meet the expert
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Chassie Post.
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye.
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