September is here! This month signals that we're nearing the end of summer. While it seems the season has come and gone, there's much to look forward to in the fall — and we're not just talking about the weather.
Ahead of autumn, we're eyeing a few trending products to enter into the new season. In fact, Shop TODAY commerce editor and producer Julie Ricevuto stopped by the show to share some of these must-have essentials, including new beauty favorites and transitional weather pieces, that will surely have you ready for when the leaves start changing.
Ready to bundle up? Keep reading to discover some editor-loved trending products for fall — plus, shop an exclusive discount code for TODAY viewers.
Trending products for fall seen on TODAY
After a tasteful summer (literally), getting back into routine for fall also means refocusing on our health, too. Ricevuto emphasizes that now is the perfect time before the season is officially here.
Dose For Your Liver is a health drink that is made to support and maintain your liver function when you need a bit of recovery. "The drink is packed with turmeric, milk thistle and ginger — each shot is equal to 17 turmeric shots, an ingredient that doctors have told us can help reduce inflammation," the editor explains. A bonus: Our team even says it tastes great, similar to a fresh glass of orange juice you'll enjoy daily.
And for a limited time, TODAY viewers can even receive 30% off the product — its lowest price available at the moment — from now until Sept 12 with code TODAY.
This Amazon piece has the comfort of a cardigan and the look of a coat for the ultimate transitional piece into fall and winter. “It’s made with a soft, but not flimsy, fabric that sits nicely,” adds Ricevuto. “I love this for pairing with jeans and a tee or throwing over a dress. It adds just the right amount of warmth, and instantly pulls any outfit together.”
"Beach days and sandals can really take a toll on your feet, so now is the perfect time to give your feet a little TLC," Ricevuto says. "This foot peeling spray transforms your feet in minutes — made with coconut and aloe, it gently exfoliates and removes dead skin cells to give you softer, smoother skin." It's recommended to use an exfoliating sponge (like the one below!) or a mitt with this spray for an extra peeling effect.
There's been an increase in interest in layer-able jewelry throughout 2025, and Ricevuto doesn't see the trend going anywhere this fall.
If you're wanting to hop on the trend, the necklace clasp separator above helps you layer your pieces without the risk of getting them tangled. It comes in a set of one or two in either gold and/or silver. Now, you can easily mix and match your necklaces for endless ways of styling!
Our editors loved the Baggu Crescent Bag so much, we gave it the award as the 'best travel purse' during our annual Travel Gear Awards. While it is spacious enough to fit all of your travel essentials, the bag is also stylish and casual for every day. You can adjust the straps to wear it as a crossbody or over the shoulder, and even choose from the array of color options to find your best fit for fall.
Morning puffiness? Ricevuto recommends using this de-puffing roll-on serum from board-certified dermatologist Dr. Shereene Idriss’ brand.
With high-performing actives like arnica and niacinamide, the serum has been clinically proven to reduce any signs of redness and under eye puffiness, per the brand. The metal roller is also effective at applying the formula and promoting lymphatic drainage while you use.
More trending products to shop
Remember Peter Thomas Roth's viral eye tightener? It's now available in a tinted version that suits most skin types, per the brand. You should notice quick, long-lasting results, which the before and after below speaks for itself.
No one loves a dead phone battery. This affordable USB-C cable is approximately 10-feet in length (more than double the standard length) and promises quick charging.
"I recently discovered Besto Pesto, which is a nut- and seed oil-free pesto that’s made with all-natural ingredients," raved Ricevuto. "I was skeptical at first because I love traditional pesto, but this option, which is lower in calories and allergy friendly, tasted delicious! I’m officially a convert to the brand."
Ricevuto is a fan of this plumping lip treatment from Tula, which just recently launched in three shades (two pigmented and one semi-sheer). "It's super shiny, contains peptides and is proven to hydrate lips for 24 hours," the editor says.
"My husband gets plantar fasciitis, and this has been a huge help," Ricevuto boasts. "The roller relieves tension and tightness in feet, legs and hands — just roll along sore muscles."
With a gel-like consistency, this hydrating cream uses a combination of PDRN, collagen and peptides to restore skin elasticity, strengthen the moisture barrier and replenish moisture. "It leaves my skin feeling plump and looking so glow-y after use," says Ricevuto.
Holiday travel will be upon us faster than you think, so it's good to prepare — especially if you're prone to varicose veins like Ricevuto. "Compression socks help promote proper circulation so that blood flows out of the leg and back to the body and heart so that it can be oxygenated again," explains Dr. Justin Ha, a board-certified physician and vein specialist at Metro Vein Centers in New York City. "So anytime you are upright (sitting or standing) for prolonged periods of time, you should try and wear compression socks."
This pair by Bombas is well-loved by the Shop TODAY team, and even won a 2025 Travel Award.
Old Navy just released their new and reimagined fall handbag collection, featuring on-trend and practical styles all under $45, such as the pick above. It is large enough to fit most laptops, according to the brand, so you can bring to and outside the office.
Meet the expert
- Julie Ricevuto is a commerce editor and producer, and on-air expert at Shop TODAY. She has over a decade of experience covering everything from beauty to health and wellness content. Most recently, she was also featured in "The Checkout," a new YouTube show produced by Shop TODAY.
- Dr. Justin Ha is a board-certified physician and vein specialist at Metro Vein Centers in New York City.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. Products were chosen by Ricevuto and members of the Shop TODAY team.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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Medicube Collagen Jelly Cream
Medicube Collagen Jelly Cream