With October underway, a fresh batch of trending finds is taking over. And this edition of our Shop TODAY Trend Report is extra special: We’re rounding up exclusive deals just for you.
Senior editor Julie Ricevuto stopped by Studio 1A to break down the latest trends and savings worth shopping this month. From cozy home upgrades to Athleta’s viral activewear, these are the products that you’ll want to add to your cart — especially since you can score them for less right now!
Keep reading to check out our exclusive deals, with offers up to 70% off. But hurry, you only have until Oct. 16 to enjoy our Shop TODAY markdowns.
October exclusive deals seen on TODAY
If you find yourself waking up with a stiff neck or shoulders, it might be time to upgrade your pillow. Ricevuto calls this innovative option a “gamechanger.” According to the brand, it’s designed to decompress your neck, support natural alignment and even help eliminate snoring by assisting in keeping your airway open while you sleep. TODAY viewers will get 51% off when you purchase through our link above.
Linens & Hutch 3-Piece Bamboo Beauty Sleep Set
Whether you’re already thinking about holiday shopping or looking to upgrade your sleep routine, this bundle brings a little luxury to bedtime. The sleep kit includes an eye mask, pillowcase and scrunchie, made from 100% bamboo fibers, so you can expect it to be extremely soft, as well as cool to the touch.
Now through Oct. 16, you can save 70% off sitewide with our exclusive code TODAY. Shop more of our favorite Linens & Hutch deals below:
- Linens & Hutch 6-Piece Essential Sheet Set (Queen), $33.72 (70% off)
- Linens & Hutch Reversible Down-Alternative Comforter Set, $38.92 (70% off)
- Linens & Hutch Chunky Knit Throw Blanket, $61.32 (70% off)
“If there’s one serum you should be using to calm and hydrate the skin, it’s this one,” says Ricevuto.
This bestselling skin care item from Pamela Anderson’s beauty line, Sonsie, is packed with hydrating and other skin-loving ingredients to calm redness and hyperpigmentation, says the brand. With our code TODAY, you will save 40% off through Oct. 16.
According to the brand, this cutting board is designed with medical-grade titanium that’s non-porous, meaning it won’t absorb bacteria from cutting raw meat or odors from fish and other smelly foods. It also has a non-slip grip and Ricevuto especially likes the built-in sharpener so you don’t have to have an extra tool in your cabinets.
It’s the perfect kitchen upgrade or gift for the home chef in your life, plus you’ll save $20 off at checkout,
This beanie is designed with an LED light, acting as a useful headlamp that provides up to 10.5 hours of power on a single charge, says the brand. Panther Vision is also offering 40% off to our TODAY shoppers with code TODAY.
“It’s great if you go jogging early in the morning or you walk the dog late at night as it’s getting darker earlier these days; it’s also the perfect holiday gift for dads or anyone who loves a practical item,” says Ricevuto.
You can also save 40% on this set of electric hand warmers, which come in a pack of two. According to the brand, they have four different heat settings ranging from 100 degrees to 125 degrees, are waterproof and are rechargeable via USB.
“They’re perfect to use on-the-go all winter long. Or if you work in an office, you know how cold it can get; they’re great to keep at your desk,” says Ricevuto.
Athleta On The Move Track Jacket
Athleta Venice High Rise Track Pant
Athleta Seasoft Full Zip Jacket
Athleta Salutation Stash Slim Fit Flare Pant
Athleta is a viral and editor-loved brand that combines utility with fashion. So whether you’re working out, traveling or lounging around, the brand has everything you need for function and comfort. Ricevuto’s above favorites are perfect for everyday wear and have become staples in her cozy wardrobe.
“The track jacket and track pants are the perfect one-and-done outfit, and really plays into that ‘90s nostalgia that’s so popular right now,” she explains. “These pants have a trendy flared bottom and feel like a second skin while wearing it, it’s that comfortable.”
The brand is offering 20% off sitewide on orders over $100 with the code TODAY through Oct. 16.
More trending deals to shop
Do you need an excuse to buy more fall candles? Target is offering a buy one, get 50% off candles deal, so we will be stocking up on these cute $5 pumpkin jar scents. They come in five options, including pumpkin heirloom, vanilla pumpkin and more.
According to the brand, this dentist-formulated and peroxide-free powder instantly whitens your teeth, freshens breath and reduces plaque. It works like a regular toothpaste; just dip your toothbrush in and brush your teeth like normal.
Relieve foot pain with these shoe insoles, which the brand says are meant to “target pressure zones” and absorb shock, relieving arch and heel pain, among other pain points.
When Anthropologie offers an extra 50% off sale, you can count on us to shop it. This fall sale is full of autumnal fashion, like this versatile, wool-blend sweater tee that complements jeans, trousers and trendy midi skirts.
Amazon’s October Prime Day may be officially over, but we’re still seeing deals that are worth shopping, such as this KitchenAid hand blender for under $50. It’s a must-have kitchen gadget to whip up all of your favorite fall soup recipes.
Meet the expert
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team, along with Julie Ricevuto.
- Julie Ricevuto is a senior editor for Shop TODAY with over a decade of experience covering beauty, fashion and lifestyle content.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. Products were chosen by Ricevuto and members of the Shop TODAY team.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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