Applying for college has changed. Use these 7 strategies to ace the process

If you’ve never been to college, or your college days are decades behind you, the admissions process can feel overwhelming. I helped my daughter through it myself in 2020 — a lot has changed in the last four years.

The first step to take may seem obvious, but experts say it’s critical: Talk to your child and make sure college is what they want. There are many good reasons for higher education, but “that’s just what’s expected of me” isn’t one of them.

If your child wants to train for a job that requires higher education, expand their earning potential or pursue education for the sake of learning, college may be the right choice. Here’s what to share with your child about getting to the college campus that’s right for them.

The U.S. has more than 2,500 four-year colleges, so making your list can feel overwhelming.

When you start the process early, you have time to do your research and build a list of colleges that are right for you. You won’t have to apply to a few nearby or big-name schools at the last minute.

“A lot of times, students and families will get to October or November of their senior year and say, ‘OK, now I’m going to start.’ That is far too late,” Anne Zinn, a school counselor at Norwich Free Academy in Norwich, Conn., and a member of the American School Counselors Association, tells TODAY.

If you don’t have any idea where you want to go, visit some representative schools in your area early in your junior year, if possible. Zinn recommends touring a big school, a medium-sized school and a small school. Mix up the setting, too — maybe choose a city, suburban and rural school.

Your goal is to come up with a short list of schools where you’ll apply. Zinn thinks about seven is the sweet spot:

• Two reaches, or long shots
• Two targets, where you’re a good fit
• Two safety schools
• One more you want to mix in, just because

The cost of some of the most selective U.S. schools will likely top $100,000 a year by the time today’s high school juniors earn their college degrees. You don’t need to be an honor student to figure out that adds up to nearly $400,000 for four years.

“The college value equation is so much more prominent now than it was even ten years ago,” David Hawkins, chief education and policy officer at the National Association for College Admission Counseling tells TODAY. You’ll want to make sure the cost of college is manageable for you and your family and that you’re applying to schools you can afford.

Fill out the Free Application for Federal Student Aid (FAFSA) even if you don’t think you’ll qualify for grants based on financial need. Schools and governments also use the FAFSA as a basis for scholarships, work-study jobs and loans. Apply as soon as you can on or after October 1 — that’s when applications usually open. It’s a good idea to know which schools you want to apply to by then, so you can include them on your form.

“The best thing you can do is visit if you can,” Zinn says. Don’t just drive around the campus — make an appointment with the admissions office and take an official tour. Ask questions about things that don’t show up on the website. That might be the food, the social scene or even political issues that could influence your decision.

Of course, you probably can’t visit every school on your list — you might not be able to get to any. There are other ways you can connect with schools. A lot of colleges and universities send admission reps to high schools so that you can meet with them. College fairs are another good option. Be sure to introduce yourself to the representatives — don’t just pick up brochures.

“All of that counts as ‘demonstrated interest.’ They keep track of that,” Zinn says.

As you’re visiting schools and doing your research, look into how many of your classes are online versus in person. You probably spent a lot of time in remote classrooms during COVID, and you know whether you work well in that environment or you do better face-to-face.

“You don’t want to be lulled into a campus where you think everything is in person, and then you’re taking your English class online in your dorm room, especially if you’re paying thousands of dollars to sit in that dorm room,” Zinn says.

It’s common to struggle with the essay, and that’s understandable. Schools teach students how to write academic papers for years (“never use ‘I’”), and just when you’re starting to get good at them, you need to write something completely different (“write from your own point of view”).

“The essay is an insight into who you are as a student, the experiences that you’ve had, and the background you come from. The admission counselor wants to see you, your personality and your thought process,” Zinn says. “You want to tell a story and show them something about you they’re not going to see anywhere else in the application. This is your opportunity to really showcase your personality.”

Here are a few tips:

• Remember that it’s about you. “Even if the questions are scripted, they are looking to glean something from you,” Hawkins says. For example, if you’re responding to a prompt about someone who inspired you, don’t make the essay entirely about that person. Talk about the difference they made in your life.
• Feel free to talk about your background. Schools can no longer consider race or ethnicity specifically when making admissions decisions, but that doesn’t mean you can’t talk about it. “Your racial or ethnic heritage or background has affected your life and has provided you with insights or other qualities,” Hawkins says. “We encourage students to share everything they want to share about themselves.”
• Let your passion shine through. “Institutions are looking for students who are trying to grow and who have a passion,” Hawkins says. “Share something that makes you tick, feeds your strength and gives you energy.”
• Be specific. Write about the first time you hit a home run, not about baseball, or the origin of your favorite joke, not about comedy.
• Set your mind free. Write down your thoughts first without worrying about how they sound. You can rewrite and edit later.

Before COVID, some schools started to make SATs and ACTs optional, and the pandemic accelerated that change. Lately, however, some schools have reinstated the standardized testing requirement.

So, are they really necessary? It depends. You should take them if:

• You’re applying to a school that requires them. But Zinn and Hawkins say that so far, it’s mainly the most selective schools that require SATs or ACTs. They expect that most other schools will stay test-optional.
• You feel like you would do well on a standardized test, and it would strengthen your application. Zinn encourages students to take a standardized test at least once and see how they do.
• Financial aid from the schools you’re applying to, or from your state, is tied to standardized test scores.

Some states also require all students to take a standardized test. The SAT might take the place of a state 11th-grade exam, for example. In that case, the decision is made for you.

“The best thing you can do is ensure that you have a strong, well-rounded application,” Zinn says. That means keeping your grades up and being involved in a few different activities, such as sports, clubs or work.

Don’t let your college search and your activities take your focus away from your classes. You can spend a lot of time editing your essay, answering practice SAT questions and looking at college life on TikTok. But high school grades, especially grades in college prep classes, top the “most important” list for college admission decisions.