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/ Source: TODAY

Just for braving the December cold, TODAY surprised visitors on our plaza Monday morning with $50 Amazon gift cards.

But it came with a catch: Every gift card recipient was asked to pay it forward and spend the gift on someone else.

TODAY's giveaway was sponsored by Amazon Smile. For every gift that's bought through Smile.Amazon.com, the retailer will donate a portion of the purchase price to a charity of choice.

How are our plaza-goers giving back?

One woman promised that she and her friends would pool their cards to buy toys for needy children. Now that’s something, during our Season of Kindness, that we can get behind.

Here's how others are paying it forward:

What will you do to pay it forward this holiday season? Share your plan using #ShareKindness.

This story is part of NBCU’s Season of Kindness. Follow the series on Facebook, Twitter and Instagram.