Wayfair just opened its first brick-and-mortar store

Here's what customers can expect inside.
Wayfair store
It's a curated version of the website ... and a whole lot more.Wayfair
/ Source: TODAY
By Julie Pennell

Our editors have independently selected the items featured in this article because we think they’re worth knowing about. Shop TODAY has affiliate relationships so we may get a small share of the revenue if you buy something through our links.

While buying furniture and home decor online is certainly convenient, sometimes you just want to go to a physical store to check out the products in person.

And now, some Wayfair fans will be able to do just that.

Online home goods site Wayfair just opened its first permanent physical store.AP

The popular online retailer, which sells furnishings and decor for almost every inch of the home, just opened its first full-service store.

Trending stories,celebrity news and all the best of TODAY.

According to a press release from the company issued to TODAY Home, the new store officially opened Aug. 21 at the Natick Mall in Natick, Massachusetts.

The first full-service Wayfair store is now open!John Horner

So what can customers expect with the company’s first brick-and-mortar location? One of its perks is more personal service. At the Wayfair Home Bar, shoppers can get complimentary design advice and recommendations on whichever project or room they're working on — whether it be the kitchen, living room or even backyard. Plus, there will be technology allowing you to digitally style a room in your home and then visualize it in virtual reality.

As for physical items you can purchase in-store, there will be hundreds of products for sale. It's a curated selection of what’s online — after all, there are more than 14 million items available on the website.

The store will offer a broad selection for every room in the homeJohn Horner

At the store, you’ll also be able to order items from the website and have them shipped to your residence.

Sad you don’t live near Massachusetts? There might be another in-person opportunity close to you. The company has also opened four pop-up shops with smaller assortments of products like decorative accents and seasonal pieces available for in-store purchase.

The pop-up shops will be open until Oct. 31 and are located at the Woodfield Mall in Schaumburg, Illinois, the Streets at Southpoint in Durham, North Carolina, the King of Prussia Mall in King of Prussia, Pennsylvania, and Tysons Corner Center in Tysons, Virginia.

This story was originally published March 28 and has been updated with new information.

Shop TODAY takes care to recommend our favorite items chosen by trusted experts and editors, as well as inform our readers of great deals, customer favorites, and newsworthy products from around the web. For more on our process, click here.