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In honor of Prince, Pantone unveils its new purple color: 'Love Symbol #2'

by Gina Vivinetto / / Source: TODAY

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Prince is getting his very own purple.

PrinceAP

The late pop icon, who died last year at 57, had a long association with the color purple, and now the folks at the Pantone Color Institute, in partnership with Prince's estate, are paying tribute to him with a custom purple hue created in his honor.

pantone.com

The new purple color, like the late Grammy winner himself did in the early 1990s, will forgo a catchy name and instead be represented by the same "Love Symbol #2" emblem he adopted as his stage name for years.

While the new shade was specifically inspired by Prince's custom-made Yamaha purple piano, the musician's fans — who dubbed him "The Purple One" — know his fascination with the color dated way back and inspired his 1984 film "Purple Rain," along with its Academy Award-winning soundtrack featuring the titular hit song.

"The color purple was synonymous with who Prince was and will always be," said Troy Carter, entertainment advisor to Prince’s estate, in a statement released by Pantone. "This is an incredible way for his legacy to live on forever."

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