Sign up for the TODAY newsletter

You have successfully subscribed to the TODAY newsletter.

Subscribe now and get trending stories, celebrity news and all the best of TODAY.

In honor of Prince, Pantone unveils its new purple color: 'Love Symbol #2'

by Gina Vivinetto / / Source: TODAY

Get the latest from TODAY

Sign up for our newsletter

Prince is getting his very own purple.


The late pop icon, who died last year at 57, had a long association with the color purple, and now the folks at the Pantone Color Institute, in partnership with Prince's estate, are paying tribute to him with a custom purple hue created in his honor.

The new purple color, like the late Grammy winner himself did in the early 1990s, will forgo a catchy name and instead be represented by the same "Love Symbol #2" emblem he adopted as his stage name for years.

While the new shade was specifically inspired by Prince's custom-made Yamaha purple piano, the musician's fans — who dubbed him "The Purple One" — know his fascination with the color dated way back and inspired his 1984 film "Purple Rain," along with its Academy Award-winning soundtrack featuring the titular hit song.

"The color purple was synonymous with who Prince was and will always be," said Troy Carter, entertainment advisor to Prince’s estate, in a statement released by Pantone. "This is an incredible way for his legacy to live on forever."

Get the latest from TODAY

Sign up for our newsletter