Abercrombie & Fitch is selling a push-up bikini top to young girls at its kids' stores -- target market ages 7 to 14.
The "Ashley" bikini boasts a padded top -- first described on the retailer's web site as a "push-up triangle." The wording has been changed to "striped triangle," but the top is still for sale.
Watch video: Retailer gets pushback over push-up bikini for kiddies
Unsurprisingly, plenty of parents -- and non-parents -- are outraged. "The push-up bra is, effectively, a sex tool designed to push the breasts up and out, putting them front and center where they're most accessible to the eye (and everything else). How is this OK for a second grader?" one parent wrote on Babble.com.
What do you think? Does this push-up bikini for little girls go too far?