In the last few years, the resale market has blossomed, with brands like Lululemon and Patagonia launching programs that allow customers to trade in or purchase previously owned items.
And New Balance is one of the more recent companies to join the resale game. Earlier this year, the company announced its new program, New Balance Reconsidered. The initiative allows shoppers to purchase New Balance products that are either used or brand new but "unsellable" for cosmetic reasons for a lower price.
“We know the footwear industry has a significant environmental impact, including too many products ending up in a landfill,” John Stokes, director of sustainability at New Balance shared in a statement. “There are many things that have to shift. Launching Reconsidered is one piece of the puzzle with a program objective to help extend product life for some of our product and get the most from what is already made.”
All of the products available have been inspected and are cleaned if needed, New Balance says. Plus, each item is given a condition grade. "Like new" means that the item has no major issues, "excellent" items may have faint signs of wear and those in "good" condition may have minor discoloration, stains or other signs of wear.
Customers can also trade in their gently used shoes in-store or via mail and receive a voucher to use on their next purchase.
There are hundreds of shoes currently available on the resale site, and we're highlighting a handful that caught our eye.
Women's sneakers | Men's sneakers | Bestselling sneakers
New Balance Reconsidered women's sneakers
DynaSoft Nergize Slip On
No laces, no problem! These slip-on shoes are perfect for your on-the-go lifestyle. Along with their easy on-and-off construction, they feature a memory insert and foam midsole.
New Balance Fresh Foam Arishi V4
With a soft Fresh Foam cushioned midsole, breathable mesh upper and durable rubber outsole, this sneaker is said to deliver on comfort and performance.
New Balance Fresh Foam Roav T Shirt
Runners looking for a snug and secure feeling around the ankle will appreciate the cushion and support of these Fresh Foams.
New Balance Fresh Foam Arishi v4 Slip Resistant
Nurses, restaurant workers and others who stand on their feet all day will appreciate the fact that these shoes have a slip-resistant sole. Anyone can wear them though, as they have a comfortable cushioned base and mesh upper.
New Balance Women’s Sport Lifestyle 327 Sneakers
Sporty and chic, you can score these classic sneakers in multiple sizes for as little as $60. Inspired by the brand's most iconic ‘70s running shoes, the 327 blends a retro design and comfort.
New Balance 574 Core
It doesn't get more classic than the New Balance 574 sneakers. They're the ultimate dad shoes (which are super trendy right now) and they're podiatrist-approved, too.
New Balance Fresh Foam X 880v13
While these shoes normally retail for $140, you can score a pair in "excellent" condition for less than $80. Made for running, they're said to have a plush and supportive Fresh Foam X midsole and rubber outsole for comfort and improved performance.
New Balance 550
If you're shopping for sneakers that go with everything, look no further. You can wear the 550s with spring dresses, trousers and even jeans — they come in a variety of colorways, too.
New Balance 9060
The New Balance 9060 perfectly blends older models with the popular futuristic trend. Add these to your spring fashion lineup if you want a unisex everyday shoe.
New Balance Reconsidered men’s sneakers
New Balance Fresh Foam X Tempo v2
These shoes are made with the brand's "softest-yet" Fresh Foam X midsole to provide ultimate comfort for runs, workouts and more.
New Balance Fresh Foam 680v7
New to running? These sneakers are great for anyone looking to break into the sport, New Balance says. The cushioned midsole and molded insert are said to provide a soft feel with every step.
New Balance 574 Core
The brand also has the men's version of the 574 sneakers available through its resale program. They come in six colors and a range of sizes.
New Balance FuelCell SuperComp Trainer v2
Made for race day, these running shoes are designed with energy-return technology to put more spring in every step.
Bestselling New Balance sneakers
If you're in the market for a completely brand new pair, we're sharing some editor-loved and shopper-favorite sneakers from the brand.