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'Design for all': Target launches a line of sensory-friendly kids' clothes

by Lindsay Cohn /

If you’ve been keeping up with the latest retail news, you may already know this, but for those not familiar, here’s what you need to know: Target is (and has been) undergoing some major changes.

  Target

About a year ago, Cat & Jack replaced Cherokee and Circo as the signature kids’ apparel line. In July, Target said it would be dropping some of its OG fashion labels, and adding 12 new exclusive apparel and decor brands. That same month the mega-retailer started testing curbside pickup in Minneapolis.

And on August 13, Target announced that it's adding sensory-friendly pieces to Cat & Jack.

  Target

As we’ve come to expect from Target, the new assortment combines fashion, function and affordability, such as $5 for a pair of leggings and $7 for a heart-printed long-sleeve t-shirt.

The designs — available in sizes from extra-small to extra-large and 2T-5T (toddler) — are sold exclusively at Target.com and include details like heat-transferred labels, flat seams and one-dimensional graphics to minimize discomfort.

What inspired the new pieces? Children living with disabilities, including Target designer Stacey Monsen’s 7-year-old daughter, Elinor, who has autism and sensory-processing sensitivities.

“The Target team has immense passion and collective knowledge, and I love that we’re using it to develop products and solutions that will change people’s lives. My goal is to keep being an advocate, for my daughter and for others,” says Monsen.

We applaud Target’s efforts to live its mantra, “design for all.”

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