Channel Ellen DeGeneres in your home: See talk show host's new lifestyle line

by Jordan Muto /  / Updated  / Source: TODAY

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Ellen DeGeneres may just be one of the coolest people on the planet. Who could forget her record-setting selfie or hilarious pranks on our very own Matt Lauer?

Well, now's your chance to add a little of the popular talk show host's flare to your own wardrobe and home as the launch of DeGeneres' lifestyle brand is finally here.

Starting June 30, ED by Ellen will be available exclusively online on the brand's website and will include an array of products beyond her current QVC line.

ED, which got its name from wife Portia de Rossi's nickname for Degeneres, will expand to include clothes along with home decor items and accessories ranging $25 to $395.

"ED is reflective of Ellen’s personal lifestyle from in front of the camera to shopping with friends over the weekend and entertaining at home," the brand announced in a press release.

DeGeneres has been highly involved in every aspect of the business, and she's been sharing her excitement on social media, even launching a new Instagram account devoted to the brand.

“I set out to fill a void in the marketplace of high quality, comfortable yet chic and easy-to-wear pieces with impeccable detailing," she said in the release. "Today my ED line has finally launched and everyone can now have a piece of me… You know what I mean.”

So what can we expect?

ED by Ellen

For the apparel, think DeGeneres' tailored woven shirts and suits along with her more casual graphic tees, complete with images inspired by her passion for animals. The accessory line will include totes, pins, bracelets and baseball caps, so we can channel our inner DeGeneres from head to toe.

ED by Ellen

The home decor will be a reflection of DeGeneres' own California home.

Justin Hollar / ED by Ellen

"Embracing a modern rustic aesthetic, the home collection uniquely mixes clean lines, textures and artisanal, hand crafted finishes inspired by Ellen’s ever-growing passion for collecting antiques and art," explained the release.

Justin Hollar / ED by Ellen

For those who love to entertain, just like Ellen, the line includes an animal motif bar set as well as ceramic serving dishes and hand-painted plates.

ED by Ellen officially launched Tuesday. If you're already loving what you're seeing, you can find more of what DeGeneres has in store by visiting the brand's Tumblr.

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