/ Source: The Associated Press
Remember “Baby Got Back?”
It’s back — this time in a cleaned-up version being used by Target department stores to hawk back-to-school wares, like backpacks.
But wait — wasn’t that song about the — hmmmm — well-endowed female derriere?
Yes, but it now has a “G-rated” pedigree, thanks to some careful editing from the Target ad people.
Some might be put off by the campaign — after all, MTV even barred the song during the daytime because of the rump-shaking women in the video.
But ad executives tell the New York Post the ad is a great idea — because it targets parents who remember the song and are likely to have kids in school these days.