Parents

Lauren Bush Lauren reveals what's in her insanely neat bag

Moms toting around bags crammed with broken toys, bits of food and torn pieces of paper, take note.

Lauren Bush Lauren, the founder of FEED Projects, has perhaps the most pristine purse in the history of parenthood.

“Given that I make bags and live for bags, I’m constantly shifting between bags." she tells TODAY. "The real goal is to make sure the essentials like the wallet and phone get into the bag I’m using that day."

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Lauren Bush Lauren on her campaign to help feed hungry children

Play Video - 4:45

Lauren Bush Lauren on her campaign to help feed hungry children

Play Video - 4:45

FEED, which Lauren founded a decade ago, combines style and philanthropy. When you buy an accessory from the brand, money goes to organizations that help combat hunger, including Feeding America, the United Nations World Food Program and the United Nations Children's Fund.

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Naturally, she carries one of her own creations, in this case a Harriet tote. Each bag, which retails for $195, provides 100 meals for schoolchildren.

We asked Lauren to open her purse and show us what she carries around.

She keeps her pens, papers and other random items contained in style. “This is a Rhino Pouch. I always love having an oversized pouch for random knickknacks and to keep the bag as organized as possible,” says Lauren.

Donna Freydkin / Donna Freydkin

And there’s a quick touch-up product. “I love this Clarins lip gloss. It’s called Natural Lip Perfector in 001. It’s very natural and subtle.”

Lauren looks on the bright side. “This is a new little pouch. It says Eternal Optimist and it’s become my wallet. It’s from our new holiday collection,” she says.

She’s old-school when it comes to her life. “This is my notebook. If I don’t write it down, it doesn’t get done. I write down meeting notes, to-do lists, anything that passes through my brain,” she says.

There’s also something for James Lauren, her one-year-old son. “A toy car for my son. He loves toy cars. It keeps him entertained,” she says.

Of course, she never leaves home without one thing: “And my iPhone obviously.”

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