The new year is creeping closer but our favorite home decor and paint brands started revealing their 2024 choices for Color of the Year months ago — and that's great news for anyone gearing up to paint at home.
Last year, Pantone chose a vivid purplish-red color called "Viva Magenta." The brand called the bold hue as "an unconventional shade for an unconventional time."
So far, the colors exemplifying 2024 are looking a little more natural and a lot more earthy.
Let's take a look at the 2024 Colors of the Year selections we know about so far. We'll keep updating the list as more choices are unveiled.
Pantone: Peach Fuzz
Pantone’s 2024 color pick hopes to encourage warmth and understanding in the new year.
The company, best known for its color matching system, announced it selected an amiable and cozy tone called “Peach Fuzz” — officially “Pantone 13-1023 Peach Fuzz” — as its color of the year.
According to the company’s announcement, the “subtly sensual” color is meant to evoke feelings of kindness and tenderness.
“At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future,” the company explained of its peach hue pick.
In a statement, Leatrice Eiseman — Pantone Color Institute’s executive director — described the sense the color is meant to evoke.
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance,” Eiseman’s statement reads. “A shade that resonates with compassion offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
HGTV Home by Sherwin-Williams: Persimmon
“Renewed Comfort" is the name of HGTV Home by Sherwin-Williams's 2024 Color Collection of the Year, and it's filled with gentle neutral colors that are "restful and restorative."
The brand's 2024 Color of the Year, selected from that collection, is "Persimmon," an earthy terracotta shade that 's both calming and cheerful.
"Persimmon balances the energy of tangerine with grounded neutral undertones, making it perfect for spaces like living rooms and kitchens as it promotes positive relationships and conversation. The beautiful shade helps rejuvenate a space while bringing unique design visions to life,” Ashley Banbury, Sherwin-Williams' color marketing manager, said in a press release.
Dutch Boy: Ironside
"Ironside" is Dutch Boy Paint's color choice for 2024. The brand describes the nature-inspired olive green color as a great one for anyone who seeks to make their home a "sanctuary for well-being."
"Ironside is rooted in comfort and creates a space that is elegant and charming. As dark shades become more appreciated in the home, this deep olive is versatile in wide-open spaces or enclosed comfy places, reflecting well-being from all angles," Dutch Boy said in a press release.
Ironside is one of Dutch Boy's tested "One-Coat Colors," which the brand says can deliver "optimal coverage" with just one coat of paint.
Behr: Cracked Pepper
Behr Paint Company's choice for 2024 is "Cracked Pepper," a soft black color that's sophisticated and versatile.
Behr explained in a press release that it chose Cracked Pepper after conducting research that showed more than half of Americans believe darker colors give a room a "designer aesthetic," and help create a "bold" and "fresh" new look.
“We recognize the growing desire for using darker colors throughout spaces,” Jodi Allen, the company's global chief marketing officer, said in a press release. “Adding a soft black like Cracked Pepper evokes a sense of confidence and individuality that we want all of our customers to feel after completing a project.”
Valspar: Renew Blue
"Renew Blue" is the chosen tint for Valspar's 2024 Color of the Year. The paint brand went with the hue they describe as "a balanced blue with a touch of grayed sea-green" to transform any room into a restful space, according to a press release.
Valspar's director of color marketing Sue Kim explained in the release that blue's versatility was a reason they settled on "Renew Blue," and that the neutral-like color can be used as a foundation to build off of while keeping "wellness and comfort" at the forefront.
“Inspired by fleeting elements like fog, mist, clouds, and glacier lakes, Renew Blue elevates the everyday mood, encourages self-expression, and evokes a feeling of balance and calm, with a twist of unique spontaneity,” Kim said in the release.
