If you own a smartphone or know someone who does, it’s likely that you’re one of the millions of people who have played Angry Birds. Now the game’s developer, Finland’s Rovio, is looking to expand beyond people’s phones to their kitchens -- with a cookbook.
Peter Vesterbacka, head of marketing and business development, recently announced the project at the Open Mobile Summit in London.
No, the recipes won’t be for birds that you can cook and then launch at unsuspecting pigs. Instead it will be a family cookbook of egg recipes. According to PaidContent.org, Rovio was looking to partner with a big, traditional publisher until they looked at the prospective profit margin and decided to stick to their start-up roots and just publish the thing themselves, both in a paper and digital version. The company has had talks with Amazon, Apple and Barnes & Noble to distribute the book.
Are people really going to line up to buy a cookbook based on a videogame? Well, according to Vesterbacka, they’ve already bought other Angry Birds merchandise in droves, including millions of plush keychains and T-shirts. Time will only tell if that will translate into people wanting to cook Angry eggs Florentine.