1. Headline
  1. Headline
John Slattery
AP
John Slattery portrays ad executive Roger Sterling Jr.
updated 10/28/2010 2:15:30 PM ET 2010-10-28T18:15:30

"Mad Men" character Roger Sterling has a book coming out. For real.

Grove Press said Thursday that "Sterling's Gold: Wit & Wisdom of an Ad Man" will be released Nov. 16.

The writing and publication of the book is a subplot on AMC's "Mad Men." It's a collection of observations from ad firm executive Roger Sterling Jr.

Sterling is played on the show by John Slattery, but the book's real author is not being revealed.

  1. More from TODAY.com
    1. What 'Wonder Years' taught us about life: Kevin, Paul, Winnie reunite, remember

      The stars of the iconic '80s show say it took growing up themselves to really learn the lessons they spent years teaching ...

    2. Watch this paralyzed groom walk down the aisle at his wedding
    3. Cobie Smulders expecting second child with husband Taran Killiam
    4. See the adorable way CaCee Cobb, Donald Faison announced baby No. 2
    5. Take a closer look at this lifelike Benedict Cumberbatch wax figure

Among the book's nuggets: "When a man gets to a point in his life when his name's on the building, he can get an unnatural sense of entitlement."

Books by television characters are a recurring publishing gimmick. They include "The Killing Club," a police thriller by the "One Life to Live" character Marcie Walsh.

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Video: Matt Lauer is a ‘Mad Man’

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Frank Ryland

    Watch this paralyzed groom walk down the aisle at his wedding

    10/21/2014 11:00:13 PM +00:00 2014-10-21T23:00:13
  1. Courtesy of Beau Coffron

    This dad's spooky Halloween lunches will wow you

    10/21/2014 7:31:19 PM +00:00 2014-10-21T19:31:19
  1. Jason Merritt / Getty Images

    Jennifer Garner: No one asks Ben about work-family balance

    10/21/2014 8:58:13 PM +00:00 2014-10-21T20:58:13
  1. Tim Rooke/rex / AP

    Kate's back! Duchess Kate appears for first time since pregnancy news

    10/21/2014 11:57:43 AM +00:00 2014-10-21T11:57:43
  1. Ebola outbreak: West Africans must arrive at 5 US airports

    All travelers from Ebola-stricken countries in West Africa must pass through one of five major U.S. airports with heightened entry screening before entering the country, the Department of Homeland Security said Tuesday.

    10/21/2014 4:22:36 PM +00:00 2014-10-21T16:22:36