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John Slattery
AP
John Slattery portrays ad executive Roger Sterling Jr.
updated 10/28/2010 2:15:30 PM ET 2010-10-28T18:15:30

"Mad Men" character Roger Sterling has a book coming out. For real.

Grove Press said Thursday that "Sterling's Gold: Wit & Wisdom of an Ad Man" will be released Nov. 16.

The writing and publication of the book is a subplot on AMC's "Mad Men." It's a collection of observations from ad firm executive Roger Sterling Jr.

Sterling is played on the show by John Slattery, but the book's real author is not being revealed.

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Among the book's nuggets: "When a man gets to a point in his life when his name's on the building, he can get an unnatural sense of entitlement."

Books by television characters are a recurring publishing gimmick. They include "The Killing Club," a police thriller by the "One Life to Live" character Marcie Walsh.

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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