NEW YORK — "Mad Men" character Roger Sterling has a book coming out. For real.
Grove Press said Thursday that "Sterling's Gold: Wit & Wisdom of an Ad Man" will be released Nov. 16.
The writing and publication of the book is a subplot on AMC's "Mad Men." It's a collection of observations from ad firm executive Roger Sterling Jr.
Sterling is played on the show by John Slattery, but the book's real author is not being revealed.
More from TODAY.com
Who said it: Lena Dunham or her 'Girls' character Hannah?
Lena Dunham tells it like it is and Hannah Horvath says the darndest things. Dunham has been putting words into the mouth ...
- Malaysia jet vanishes: Three Americans plus one infant on board
- 'This is the TODAY Show!': Third-graders host their own broadcast
- Instagram's latest breakout star? A yoga-loving mom of two
- TODAY's Takeaway: Boy, 8, describes avalanche, Lena Dunham tees up 'SNL'
- Who said it: Lena Dunham or her 'Girls' character Hannah?
Among the book's nuggets: "When a man gets to a point in his life when his name's on the building, he can get an unnatural sense of entitlement."
Books by television characters are a recurring publishing gimmick. They include "The Killing Club," a police thriller by the "One Life to Live" character Marcie Walsh.
Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.