Forget the poofs, baby-talk and tanorexia. Moving forward, Snooki means business.
The pint-size star of "Jersey Shore" announced that her company – actually called Snooki Enterprises – has partnered with footwear company MeyeWorld for a new line of flip-flops and wedge sandals, according to Footwear News. Set to hit shelves during the 2011 holiday season (because don't we all need flip-flops at Christmas?), the shoes will range from $15 to a whopping $50. The targets? "Mid-tier department stores and specialty shops," which might be code for WalMart and Wet Seal.
“I’m very pleased and excited to be working with Nicole on developing her namesake line of beach footwear and sandals,” said Danny Kaminer, founder and CEO of MeyeWorld in a written statement to Footwear News. “Combining Nicole’s unique style and taste with our great design is going to result in some exciting new product for the market.”
This isn't Snooki's first time at the design table. The pickle-lover also launched a line of puffy, sneaker-inspired slippers.