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Crocs sales skyrocket from the 'Prince George effect'

Prince George is following in his mum's footsteps by starting a fashion craze with his Crocs.

If Suri Cruise taught us anything, it’s that you’re never too young to be a full-blown fashion icon.

Well, Prince George recently proved that point once again.

Prince George
Getty Images

While Prince William participated in a charity polo match, the blonde tot was photographed running around with his Duchess Kate, wearing a pair of foam Crocs. Just one week later, his outfit choice (or, presumably, his mother’s) has already sent sales of the slip-on shoes skyrocketing.

WATCH: Prince George steals the show at queen's birthday celebration

Right now, the kiddie styles of the shoe everyone loves to hate are enjoying a sixteenfold sales increase on There’s trendsetting, and then there’s “1500 percent increase in worldwide sales.”

You go, Prince George.

Prince George
/ Getty Images

Daniel Silverfield, head of vendor management, footwear and accessories at, has commented on the matter, telling WWD, "We've seen a massive increase in sales of kids' Crocband Crocs since the photo of him wearing a pair was released."

WATCH: Photos of Princess Charlotte, Prince George draw oohs, aahs

Like mother, like son. Kate's striped shirt now has a 2-month waiting list, according to E! News.