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H&M teams up with red-carpet favorite Balmain for new designer line

You might not recognize the brand, but you've seen tons of celebrities wearing it. Here's why you should care about their upcoming H&M line.
/ Source: TODAY

You may not recognize the brand name Balmain, but you've certainly seen tons of celebrities wearing the fashion house's designs. Case in point, Taylor Swift's awe-inducing white jumpsuit at the Billboard Music Awards (the overwhelming winner of our best-dressed poll).

Now the red-carpet favorite is teaming up with H&M to provide high-fashion styles to the masses. And for creative director Olivier Rousteing, the collaboration is about more than fast fashion.

"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain [to] get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag," Rousteing said in a press release. "The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it."

Rousteing gave a sneak peek of the collection — which will be available starting Nov. 5 in about 250 stores internationally — by showcasing a few items on models Jourdan Dunn and Kendall Jenner at Sunday's awards show.

Here a few other knockout red carpet looks you may not have known are Balmain.

Amy Schumer
Amy Schumer attends The MTV Movie Awards on April 12.Getty Images file

Amy Schumer hosting the MTV Movie Awards.

Blake Lively
Blake Lively arrives on "Late Night with Seth Meyers," April 22.Getty Images file

Blake Lively on "Late Night with Seth Meyers."

Scarlett Johansson
Scarlett Johansson attends "The Avengers: Age Of Ultron" European premiere on April 21 in London.Getty Images file

Scarlett Johansson at a movie premiere.

Katharine McPhee
Katharine McPhee attends the 41st Annual People's Choice Awards on January 7.Getty Images file

Katharine McPhee at the People's Choice Awards.

Alessandra Ambrosio
Model Alessandra Ambrosio attends the 15th annual Latin Grammy Awards on Nov. 20, 2014.Getty Images file

Alessandra Ambrosio at the Latin Grammy Awards.