Beyoncé’s lavish wardrobe is about to get even bigger: The singer-actress now has her own fashion label.
Beyoncé and her mother, Tina Knowles, who already styles many of her daughter’s on- and off-stage outfits, announced a joint venture to create a contemporary women’s brand with Arthur and Jason Rabin, founders of manufacturer Wear Me Apparel/Kids Headquarters.
“My mother and I share a love of fashion and style, and with this brand we’re going to be able to share our vision of what is truly beautiful,” the Destiny’s Child singer said in a statement this week. “Our line will consist of fashions that I enjoy wearing and I want them to be appealing to my fans as well.”
The name of the new brand has not yet been released.
Beyoncé and Knowles will play an active role in the creative direction and inspiration for the collections while the Rabins will provide the infrastructure for licensing and brand management. The label’s first sportswear collection should be in stores in 2005, with an eye toward eventually expanding into accessories, jewelry, lingerie and swimwear.
Childrenswear also is a future possibility, considering Kids Headquarters’ background creating merchandise for Nickelodeon and The Walt Disney Co., along with Kenneth Cole, Timberland, Rocawear and Ecko Unlimited.