Katie Couric is going crazy for sharp-dressed men.
Esquire is launching a nationwide search for “The Best-Dressed Real Man in America,” with the five finalists to appear on the “Today” show, co-hosted by Couric.
Beginning March 15, Esquire will sift through contestants in 10 U.S. cities. A panel of editors and “local celebrities” will judge who is a cut above the rest.
“In every city in America there are men who express their ambition and their personality in the way they dress every morning,” Esquire Editor-in-Chief David Granger said in a statement Wednesday. “Right now, men in the U.S. are showing more originality in personal style than ever before.”
The five finalists will appear on the NBC morning show in September. Viewers will be able to vote for their choice through Esquire’s Web site.
The contest will be held in Atlanta, Boston, Chicago, Dallas, Denver, Miami, New York, San Francisco, Seattle and Los Angeles.
Esquire has in the past rated the best-dressed male celebrities. Last year, Andre 3000 of OutKast was chosen for his “soulfully preppy” look