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Helen Mirren has strong words for drunk drivers in Budweiser Super Bowl ad

/ Source: TODAY

In a stern message to drunk drivers, self-proclaimed "notoriously frank and uncensored British lady" Helen Mirren doesn't mince words in a new Budweiser commercial that will air during Super Bowl 50 on Sunday.

In an anti-drunk driving spot titled "Simply Put," the Oscar-winning actress calls drunk drivers "stupid" and uses the British slang word "pillock" to reaffirm the "stupid" sentiment.

"If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution," she says in the commercial. "A Darwin-award deserving, selfish coward. If your brain was donated to science, science would return it. So stop it."

After her diatribe, she adds, "This is supposed to be fun."

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In conjunction with the commercial, Budweiser has announced that for gameday it will have a mobile site,, that allows people to enter their zip code and search for ride services in their area to get home safely.

The company also is running a social media campaign with the hashtag #GiveADamn in which it promises to donate $1 to safe ride programs every time it's used until 11:59 p.m. on Sunday, capping the donation at $1 million.

In addition to the sobering ad with Mirren, the Budweiser Clydesdales are also back, as they will make their 27th appearance in a Super Bowl commercial of their own, according to Advertising Age.

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Follow writer Scott Stump on Twitter.