In a stern message to drunk drivers, self-proclaimed "notoriously frank and uncensored British lady" Helen Mirren doesn't mince words in a new Budweiser commercial that will air during Super Bowl 50 on Sunday.
In an anti-drunk driving spot titled "Simply Put," the Oscar-winning actress calls drunk drivers "stupid" and uses the British slang word "pillock" to reaffirm the "stupid" sentiment.
"If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution," she says in the commercial. "A Darwin-award deserving, selfish coward. If your brain was donated to science, science would return it. So stop it."
After her diatribe, she adds, "This is supposed to be fun."
In conjunction with the commercial, Budweiser has announced that for gameday it will have a mobile site, StandWithBud.com, that allows people to enter their zip code and search for ride services in their area to get home safely.
The company also is running a social media campaign with the hashtag #GiveADamn in which it promises to donate $1 to safe ride programs every time it's used until 11:59 p.m. on Sunday, capping the donation at $1 million.
In addition to the sobering ad with Mirren, the Budweiser Clydesdales are also back, as they will make their 27th appearance in a Super Bowl commercial of their own, according to Advertising Age.
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