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A Yale study has repeatedly found that car dealers quoted lower prices to white males than to female test buyers. The study found that on average, women were offered list prices $200 higher than prices quote to men in similar situations for the same cars.
Rossen Reports outfitted a male producer and a female one with hidden cameras and sent them undercover inside 10 Ford and Chevrolet dealerships to compare the prices they were quoted on equivalent models of the Ford Fusion and the Chevrolet Cruze. The results "surprised" consumer car expert Lauren Fix, who called them "great news for women."
Experts say there are several things you can do to get better deals on cars whether you're a man or a woman:
- If you feel pressured, walk out. Remember: You don't have to buy today.
- Do your homework before you go in. Always shop around and compare prices.
- Give the dealer your best price — not the other way around.