Listing of the week: L.A. opulence, as seen on TV

1232 Sunset Plaza Drive, Los Angeles

For sale: $28,800,000

Jim Bartsch / Today
This L.A. mega-estate has been featured in commercials and is described as a "resort-like sanctuary" with three structures: a main residence, wellness center and guest house.

The developers who built this mega-estate on spec started with a flat acre just a few minutes’ walk from the Sunset Strip. They tore down the existing home and hired one of Southern California’s premier modern architects, Hagy Belzburg.

The result is a sleek and sprawling compound that seems to float alongside its three-sided, 60-foot infinity pool. It’s comfortable with kids playing on one of its grassy lawns, but sleek and opulent paired with a sports car parked in its motor court, as it was styled for the listing photos. (The home includes a five-car garage, plus off-street parking for 10 more).

Cadillac shot its “Poolside” commercial there, depicting the home as a hard-earned reward for a family man. The home also starred in an Adidas ad.

The home is owned by two investors, but no one has ever lived there. Now, it’s on the market for the first time, filled with furniture custom-designed by Erinn Valencich, a contestant on NBC’s new home renovation reality show “American Dream Builders.”

Valencich designed the home’s warm interior, using wood and stone to make it casual.

The home can be dressed up for a party or down for family life, said Blair Chang, who holds the listing for The Agency along with Billy Rose and Mauricio Umansky.

Jim Bartsch / Today
Erinn Valencich, a contestant on NBC’s new home renovation reality show “American Dream Builders,” designed the interior using wood and stone to make it casual.

“It’s a wonderful architectural job,” he said. “It’s large and substantial, but you don’t feel like you’re in this huge house that you’re afraid to live in.”

See more photos of the house here.

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Emily Heffter, a reporter and writer for Zillow Blog, covers celebrity real estate, unusual properties, and other real estate topics. Read more of her work here.