Finally, a way to stop people who would rather post photos of their beers online than drink them.
It’s called the Offline Glass, a regular glass with an iPhone-sized notch cut out of the bottom. The idea is simple: To rest the glass on the table, you need to use your iPhone as a coaster, ensuring that you won’t be texting and looking at Instagram instead of talking with the people you are with.
It’s a marketing ploy from advertising agency Fischer&Friends for the Salve Jorge Bar in Sao Paolo, Brazil – the only place where these glasses are available.
Hopefully, some entrepreneur will bring the Offline Glass to the United States soon. Until then, feel free to complain to your friends at the bar on Twitter and WhatsApp about the fact that nobody talks to each other IRL (that is "in real life" for our non-Internet obsessed readers out there).
Keith Wagstaff writes about technology for NBC News. He previously covered technology for TIME's Techland and wrote about politics as a staff writer at TheWeek.com. You can follow him on Twitter at @kwagstaff and reach him by email at: Keith.Wagstaff@nbcuni.com