pizza-hut

Pizza Hut launches 'pizza cookie' at millennials

July 14, 2014 at 5:02 PM ET

Pizza Hut introduced the "pizza cookie" whihch contains an average of 165 Hershey's smi-sweet chocolate chips.
Lance Booth/TODAY
Pizza Hut introduced the "pizza cookie" which contains an average of 165 Hershey's semi-sweet chocolate chips.

Nothing washes down a giant round calorie bomb like another, so Pizza Hut is rolling out the "pizza cookie."

The 8-inch dessert is cut into eight slices featuring an average of 165 Hershey's semi-sweet chocolate chips per cookie. The "Ultimate Hershey's Chocolate Chip Cookie," as they're calling it, is available starting today for $4.99 when bought along with a pizza, or $5.99 on its own. And yes, you can get it delivered.

Amid an obesity crisis and within an increasingly health-conscious nation, it doesn't seem like America would have the appetite for such a dish. But, according to industry watchers and Pizza Hut, the desire among a certain high-metabolism group to feel a part of communal gatherings is apparently even stronger than their need to watch their waistline.

"Millennials tell us it's what they want," Carrie Walsh, chief marketing officer at Pizza Hut told USA TODAY.

TODAY.com editors gave the cookie pizza a taste test, and the best we could come up with was a fittingly unremarkable "it tastes like a cookie." We're not knocking it — there are certainly times when a standard cookie will do the job.

Though if you were to throw down a whole pie, you might feel similarly to one of our editors, who called it "a box of regrets."


TOP