1. Headline
  1. Headline
AP file
Supermodels led by Gisele Bundchen, front, and Tyra Banks, walk the runway at the Victoria'sSecret Fashion Show in New York on Nov. 13.
updated 4/11/2004 11:31:20 PM ET 2004-04-12T03:31:20

Victoria’s Secret is dropping its nationally televised fashion show this year, at least partly because of criticism following Janet Jackson’s breast-baring faux pas at the Super Bowl.

Ed Razek, chief creative officer for the Columbus-based lingerie chain, said Saturday the main reason for the decision was so the company can look at new ways to promote the brand.

Still, he said, “We had to make the decision probably six to eight weeks ago when the heat was on the television networks.”

The announcement came less than three months after the Jackson uproar and a week after federal regulators proposed $495,000 in fines against Clear Channel Communications for sexual material on the Howard Stern show.

Past criticism
The televised fashion show has generated criticism in the past from groups complaining about supermodels strutting down the runway in skimpy underwear.

A message left Saturday at the New York office of CBS, which has televised the show the past two years, was not immediately returned.

Olga Vives, vice president of the National Organization for Women, praised the cancellation, saying the show only objectifies women.

“We’re concerned young women think they have to look this way,” Vives said, adding she hoped the cancellation is permanent.

“There are many other ways to promote their product.”

The fashion show, which aired in November the last two years, was televised on ABC in 2001. The first show was broadcast online in 1999; 1.5 million visitors tried to log on at once, bringing the site down within 20 minutes.

Victoria’s Secret has $4 billion in annual sales.

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Brazen bike bandits caught on camera

    NBC national investigative correspondent Jeff Rossen and his team locked a bike to a tree in San Francisco and not only captured its theft on camera, but followed it on its journey after being stolen.

    9/2/2014 11:44:23 AM +00:00 2014-09-02T11:44:23
  1. TODAY

    video CDC director: Ebola epidemic ‘spiraling out of control’

    9/2/2014 11:49:11 AM +00:00 2014-09-02T11:49:11
  1. Celebrity nude photo hacking: Should you be worried about your data?

    Reports made over the weekend that intimate photos of stars were hacked serve as a vivid reminder about Internet security and the question of whether users are also vulnerable to such an attack.

    9/2/2014 11:11:19 AM +00:00 2014-09-02T11:11:19
  1. Kory Hartman / SevereStudios Inc.

    video Tornadoes, hail and lighnting: Powerful storms roll across the Midwest

    9/2/2014 11:25:08 AM +00:00 2014-09-02T11:25:08